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Effective Counters To Terrorism 
& Violent Extremism 
Symposia at Shrivenham 
Conference Series 
Defence Academy of the United Kingdom
The Issue is Not 
Violence
Issues are in addressing 
the desire, particularly 
desires expressed by a 
majority who identify with 
an unmet expectation* 
• As economic conditions 
i m p r o v e , o r a r e 
anticipated to improve, 
majority expectations 
and desires will rise and 
become declared 
Violence is an expression of desire, a 
means to achieve an objective, when 
other means are not possible, apparent, 
or are non-rewarding 
• Anticipated and countered, but roots will 
*perceived “reasonable” expectation 
endure unless directly challenged
SOCIETY COMMUNITY IDENTITY
A Society is formed from 
communities with shared goals. 
Communities are formed with 
shared identity & needs. 
Identity and narrative (description) of a community 
is a basic factor in formation of ‘extremism’: 
• Extremists reject the shared goals of a society 
• The society’s goals are perceived as a threat to the 
identity of a community, and consequently its 
fundamental existence 
• Extremists convince followers (and targeted 
communities) that there is no other choice but violence 
to protect their identity
‘Modern’ | 
| 
Extremism
Worldwide audience available via mass 
communication 
• Identity and communities are not 
restricted to national boundaries 
• Many naïve/uneducated and willing 
recruits with unmet, rising 
expectations 
Global appeal makes counter 
argument(s) difficult 
• Societal ‘norms’ are not the same 
worldwide; different perceptions 
and variance of “right and wrong” 
and application of consequences 
Use of disenfranchised communities by proxy 
The extremist still seeks a political change, using violence to achieve it 
• Yet communities’ long-term goals are often at odds with the 
extremist’s 
e.g. resolution of a grievance vs. establishing a 
brand new political structure
Typical Approach: 
Big Data 
One cannot defeat an ideology or point of view with brute 
technological force and simple reliance on “data” to point the 
way. It fails to address the human element of the problem, 
where the individual human being needs to feel part of a vibrant 
community that will endure and grow.
Technology As a Solution Instead of a Tool 
Social 
Media 
Geospa.al 
Audiovisual 
3D 
Data 
Web 
Traffic 
Log 
Files 
These may provide indicators of identity and 
associated narratives, but will not reveal true 
drivers of discontent – the ‘why’ of the problem. 
Tech driven pointers must be 
understood within context of 
community identity.
Effective Countermeasures 
KNOW 
YOUR 
SOURCE
Proactive NOT Reactive 
• Know and engage with your communities – know what 
they want – serve their legitimate, reasonable needs 
Attack the Source 
• Determine the grievance(s) – sift for the true motivator 
– dialogue and demo good faith to address the 
concerns 
Delegitimize Negative Actors 
• Call out individuals and groups acting for themselves 
• Show evidence of proxy use; destroy their credibility 
Engage the Disenfranchised 
• He who thinks he has nothing to lose is very deadly 
• Show they have a say and a future in the society
Recruiting for ISIS 
U.S. Broadcast of CBS 60 Minutes 
Sunday, November 2nd, 2014 
cbsnews.com/news/recruiting-for-isis-60-minutes/
Anjem Choudary 
Abu Rumaysah 
Profile: Intelligent, crafty, & motivated; legitimized by 
Interview and subsequent arrest 
• Organizations banned by U.K. government under 
anti-terror laws; denies “actively recruiting” to send 
followers to fight abroad 
• Arrested after interview on suspicion of 
encouraging terrorism 
Profile: Dutiful lieutenant with dreams of grandeur; 
also legitimized by interview & arrest 
• Convert with complete rejection of anyone not of 
Muslim faith 
• Identifies first as Muslim, not British – “this is just an 
island I was born in” 
• “Alternate Reality” 
• A reality none-the-less 
• Sharia Patrols “are a means to an end”
ENODO Global’s 
Analysis: 
Choudary & Rumaysah deliberately wanted to make 
viewers uneasy. Answers were incensing and filled 
with rhetoric and simple minded platitudes. 
Objective: 
• Appeal to Those Desiring Power 
o Disenfranchised British citizens 
o Immigrants already ostracized, feared for Islamic beliefs 
• Instill, Sow Fear 
• Heighten U.K. Government Defensives 
“This is a group that believes the West is at war with Islam” 
~ Inaccurate Statement ~ 
This group wants its audience and converts 
worldwide to believe the West is at war with Islam, 
particularly the U.K. government against its own 
British citizens and immigrants of Islamic faith.
ENODO’s Recommended Solutions 
Directly attack the arguments and delegitimize these two 
individuals, their organizations, and their methods. 
Challenge Double Standards ‘Sharia Patrols’ as Paramilitary Public Engagements 
• Violence is not 
The Overall Issue Is a 
Social Integration Matter 
• Redirect attention away from 
looming civil battles 
• Ensure fair treatment of Islamic 
adherents and humanity 
tolerated against 
Muslims & NON-Muslims 
in British Society 
• Arrest for Disturbance of Peace 
• Public Trial for vigilantism & 
inciting insurrection. 
• Support Local Leaders 
• Praise Outreach Programs 
• Reconciliation Incentives
The ENODO Global 
Approach
Collection & Analysis 
Collection of data sets from multiple sources to build an 
accurate, in-depth, historical and contemporary understanding 
of the identity dynamics within a particular area 
Population-Centric Methodology 
Application of our proprietary, population-centric methodology 
to delineate key issues, sentiments, and specific complexities 
that resonate with a given population or target group 
Irregular Warfare Techniques 
Apply irregular warfare techniques to our analytical process to 
create and maintain discreet, secure production environments, 
operating with and through their communities 
Engagement Strategies 
Tailored operational guidance to work with communities that will 
facilitate the growth and development of community networks, 
which over time will deliver advanced warning against potential 
threats
ENODO Global, Inc. 
• Business intelligence and risk assessment firm 
• Conducts population-centric analysis to solve 
complex social problems in dynamic cultural 
environments 
• We deliver community-based risk assessments, 
predictive analysis, and engagement strategies 
that are monitored near real-time
www.enodoglobal.com

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Effective Counters to Terrorism & Violent Extremism

  • 1. Effective Counters To Terrorism & Violent Extremism Symposia at Shrivenham Conference Series Defence Academy of the United Kingdom
  • 2. The Issue is Not Violence
  • 3. Issues are in addressing the desire, particularly desires expressed by a majority who identify with an unmet expectation* • As economic conditions i m p r o v e , o r a r e anticipated to improve, majority expectations and desires will rise and become declared Violence is an expression of desire, a means to achieve an objective, when other means are not possible, apparent, or are non-rewarding • Anticipated and countered, but roots will *perceived “reasonable” expectation endure unless directly challenged
  • 5. A Society is formed from communities with shared goals. Communities are formed with shared identity & needs. Identity and narrative (description) of a community is a basic factor in formation of ‘extremism’: • Extremists reject the shared goals of a society • The society’s goals are perceived as a threat to the identity of a community, and consequently its fundamental existence • Extremists convince followers (and targeted communities) that there is no other choice but violence to protect their identity
  • 6. ‘Modern’ | | Extremism
  • 7. Worldwide audience available via mass communication • Identity and communities are not restricted to national boundaries • Many naïve/uneducated and willing recruits with unmet, rising expectations Global appeal makes counter argument(s) difficult • Societal ‘norms’ are not the same worldwide; different perceptions and variance of “right and wrong” and application of consequences Use of disenfranchised communities by proxy The extremist still seeks a political change, using violence to achieve it • Yet communities’ long-term goals are often at odds with the extremist’s e.g. resolution of a grievance vs. establishing a brand new political structure
  • 8. Typical Approach: Big Data One cannot defeat an ideology or point of view with brute technological force and simple reliance on “data” to point the way. It fails to address the human element of the problem, where the individual human being needs to feel part of a vibrant community that will endure and grow.
  • 9. Technology As a Solution Instead of a Tool Social Media Geospa.al Audiovisual 3D Data Web Traffic Log Files These may provide indicators of identity and associated narratives, but will not reveal true drivers of discontent – the ‘why’ of the problem. Tech driven pointers must be understood within context of community identity.
  • 11. Proactive NOT Reactive • Know and engage with your communities – know what they want – serve their legitimate, reasonable needs Attack the Source • Determine the grievance(s) – sift for the true motivator – dialogue and demo good faith to address the concerns Delegitimize Negative Actors • Call out individuals and groups acting for themselves • Show evidence of proxy use; destroy their credibility Engage the Disenfranchised • He who thinks he has nothing to lose is very deadly • Show they have a say and a future in the society
  • 12. Recruiting for ISIS U.S. Broadcast of CBS 60 Minutes Sunday, November 2nd, 2014 cbsnews.com/news/recruiting-for-isis-60-minutes/
  • 13. Anjem Choudary Abu Rumaysah Profile: Intelligent, crafty, & motivated; legitimized by Interview and subsequent arrest • Organizations banned by U.K. government under anti-terror laws; denies “actively recruiting” to send followers to fight abroad • Arrested after interview on suspicion of encouraging terrorism Profile: Dutiful lieutenant with dreams of grandeur; also legitimized by interview & arrest • Convert with complete rejection of anyone not of Muslim faith • Identifies first as Muslim, not British – “this is just an island I was born in” • “Alternate Reality” • A reality none-the-less • Sharia Patrols “are a means to an end”
  • 14. ENODO Global’s Analysis: Choudary & Rumaysah deliberately wanted to make viewers uneasy. Answers were incensing and filled with rhetoric and simple minded platitudes. Objective: • Appeal to Those Desiring Power o Disenfranchised British citizens o Immigrants already ostracized, feared for Islamic beliefs • Instill, Sow Fear • Heighten U.K. Government Defensives “This is a group that believes the West is at war with Islam” ~ Inaccurate Statement ~ This group wants its audience and converts worldwide to believe the West is at war with Islam, particularly the U.K. government against its own British citizens and immigrants of Islamic faith.
  • 15. ENODO’s Recommended Solutions Directly attack the arguments and delegitimize these two individuals, their organizations, and their methods. Challenge Double Standards ‘Sharia Patrols’ as Paramilitary Public Engagements • Violence is not The Overall Issue Is a Social Integration Matter • Redirect attention away from looming civil battles • Ensure fair treatment of Islamic adherents and humanity tolerated against Muslims & NON-Muslims in British Society • Arrest for Disturbance of Peace • Public Trial for vigilantism & inciting insurrection. • Support Local Leaders • Praise Outreach Programs • Reconciliation Incentives
  • 16. The ENODO Global Approach
  • 17. Collection & Analysis Collection of data sets from multiple sources to build an accurate, in-depth, historical and contemporary understanding of the identity dynamics within a particular area Population-Centric Methodology Application of our proprietary, population-centric methodology to delineate key issues, sentiments, and specific complexities that resonate with a given population or target group Irregular Warfare Techniques Apply irregular warfare techniques to our analytical process to create and maintain discreet, secure production environments, operating with and through their communities Engagement Strategies Tailored operational guidance to work with communities that will facilitate the growth and development of community networks, which over time will deliver advanced warning against potential threats
  • 18. ENODO Global, Inc. • Business intelligence and risk assessment firm • Conducts population-centric analysis to solve complex social problems in dynamic cultural environments • We deliver community-based risk assessments, predictive analysis, and engagement strategies that are monitored near real-time