Best advocacy campaign examples to inspire your movement. See how social media has helped these campaigns and replicate the success for you!

1. 4 Advocacy Campaign Examples
And how social media helped it succeed

2. How does social media help advocacy
campaigns?
Social media activism (Hashtag activism) can never replace traditional protests.
What social media has done is provide an opportunity to reach more people who think
alike and thus amplify their voice.
Here is a closer look

3. Provides a
platform to
share stories
Beverly Gooden took to Twitter
to share why she chose to stay in
an abusive relationship
#WhyIStayed is now a
movement that helps and rallies
for women in abusive
relationships.

4. Quicker
turnaround
time
WWF used the ‘timed’ stories
feature on Snapchat to spread
awareness about endangered
species
#LastSelfie struck a chord with
audience around the globe and
gave instantaneous results

5. Encourages
Solidarity
London’s response to a subway
murder that went viral on social
media #YouAintNoMuslimBruv
tweeted in agreement to show
that terror does not have a
religion (and is definitely not
Muslim)

6. Are there any downsides to social media
activism?

7. ● Too much cluttered content - very hard to be
heard over the noise
● No set way to measure impact
● Does not give you another point of view (the
algorithms are designed to help you live in a
bubble)
Advocacy campaigns struggle with social
media because:

8. Examples of successful
advocacy campaigns
And how you can replicate them

9. Post it forward
Objective: Breakdown silos of
cyberbullying, body shaming, and
issues related to sexuality

10. ● Make your content discoverable via #hashtags
● Use vivid art and quick witted content to gain attention
● Make use of Gifs to relate to teens better
● Tag celebrities to jumpstart your campaign
● Sell limited-edition merch to capitalize on your popularity
Take Away you can replicate

11. HE or SHE
Objective: Advancing gender
equality, seeking to enlist men
and boys

12. ● Add a deadline to your campaign to instill urgency
● Don’t limit yourself to a single channel
● Go where your audience is
● Build on momentum by promoting positive impact created
Take Away you can replicate

13. Hashtag Killer,
#FirstWorldPr
oblems
Objective: To bring clean
drinking water to the world’s
poorest population

14. ● Use popular memes to work for your campaign (give it a
different meaning if needed)
● Use humour
● Create videos - easily consumable
● Ensure sharing and posting
Take Away you can replicate

15. Big Tobacco
Be Like
Objective: To dismantle illusions
around social smoking:
https://youtu.be/W5x0LRMH8Vc
● Appeal to emotions
● Get social media influencers
to co-produce videos
● Make it relatable to GenZers
and Millennials
● Use popular memes to your
advantage

16. Use text for better impact