this is a lecture given to the NATO defense college in Rome on March 8th 2016 about how changes in journalism are impacting on issues such as the understanding of conflict and the formation of public opinion. It looks at the role of social media, the changes to mainstream media as it becomes more networked and the ways that might be changing flows of public opinion, especially around security and terror issues.
These are the slides from a talk I gave to editors of Swedish newspapers in 2016 when I started with the predictions I had made to another group of Swedish newspaper editors back in 2009. I was right then, but I have no idea if I am right now.
Is media change creating a more democratic journalism and politics? LSE publi...POLIS LSE
In the first lecture I explained that journalism has traditionally had a role as the Fourth Estate in relation to mainstream politics. I showed that journalism has a particular set of functions in that democratic context of informing, deliberating and accountability. Journalism has many flaws, like politics, but the same things that people criticise in journalism can actually be its strengths.
I ended up by suggesting that the real problem for journalism - and politics in western democracies - is not the inherent failings of these trades but their increasing irrelevance to citizens. In other words, they are losing not authority but attention.
I showed that journalism and its relation to politics has changed over the centuries and more recently for technological, social and economic reasons. But it is arguable at least that journalism has never changed more than in the last couple of decades. What I want to set out today is some thoughts about how these changes might create a different kind of political journalism and ask what impact that might have for democracy itself.
I should say right at the beginning that I don’t know the answer because we are in the middle of this process. The pace of change is rapid. Facebook, which allegedly helped spark revolutions in the Arab world, is only just ten years old. By its very nature, media change self-represents itself in ways that are often unrepresentative of real changes. Much of the evaluation of media change is actually conditioned by people’s social, economic or political perspectives. It is relative, subjective and dynamic. A bit like politics.
These are the slides from a talk I gave to editors of Swedish newspapers in 2016 when I started with the predictions I had made to another group of Swedish newspaper editors back in 2009. I was right then, but I have no idea if I am right now.
Is media change creating a more democratic journalism and politics? LSE publi...POLIS LSE
In the first lecture I explained that journalism has traditionally had a role as the Fourth Estate in relation to mainstream politics. I showed that journalism has a particular set of functions in that democratic context of informing, deliberating and accountability. Journalism has many flaws, like politics, but the same things that people criticise in journalism can actually be its strengths.
I ended up by suggesting that the real problem for journalism - and politics in western democracies - is not the inherent failings of these trades but their increasing irrelevance to citizens. In other words, they are losing not authority but attention.
I showed that journalism and its relation to politics has changed over the centuries and more recently for technological, social and economic reasons. But it is arguable at least that journalism has never changed more than in the last couple of decades. What I want to set out today is some thoughts about how these changes might create a different kind of political journalism and ask what impact that might have for democracy itself.
I should say right at the beginning that I don’t know the answer because we are in the middle of this process. The pace of change is rapid. Facebook, which allegedly helped spark revolutions in the Arab world, is only just ten years old. By its very nature, media change self-represents itself in ways that are often unrepresentative of real changes. Much of the evaluation of media change is actually conditioned by people’s social, economic or political perspectives. It is relative, subjective and dynamic. A bit like politics.
Fanning The Flames: Reporting on terror in the a networked worldPOLIS LSE
Presentation based on my report for the Tow Center at Columbia published in Spetember 2016 looking at how western media reports on terror. The practical, ethical and political challenges facing news organisations and the role of the digital platforms and social media.
Journalism in the 21st Century conference - Melbourne University - July 2009.
Plenary session: Journalism in the new digital age - New Directions for National and International media outlets.
These are the slides from a presentation I gave at TEDx Toronto on September 10, 2009. Feel free to use them, but please give me credit if you do. Thanks.
This is the first screencast that i have ever produced and thanks to the new media module I am talking at Westminster University. The module is part of my MA course in PR.
This screencast is part of the module assignment and I m trying to explore some of the challenges new media pose to traditional media and mainly newspapers.
Journalism, like any other niche, has also been influenced by the Digital Media. The usage of digital technologies to research, produce and deliver (or make accessible) news and information is termed as Digital Journalism in simple.
This session sheds an average light on all the aspects of digital jounalism in today's digital context ranging from the theories to the legal issues so concerned.
Lecture to Northwestern London seminar series. It looks at the change in the role of news media in democracy, how the news industry has changed to a more networked system with new publishers and platforms becoming more influential. It examines the rise of fake news and the crisis of trust in news media and how politicians have responded.
MarketingProfs B2B 2012 (#mpb2b) - Social Media Influence - Alan Belniak - Pa...Alan Belniak
B2B buying, the importance of identifying and engaging online influencers to spread the word about your business has grown. But how do you figure out who has influence and how do you engage them to share a positive message? Approaching and cultivating knowledgeable influencers requires a different approach than working with traditional journalists. So, in this interactive session we'll discuss what to look for when seeking online influencers, and which strategies deliver productive engagement and meaningful relationships. Plus, we'll cover suggested metrics for determining the impact of your influencer relations on the bottom line. Bring your challenges and questions to discuss with the group.
Fanning The Flames: Reporting on terror in the a networked worldPOLIS LSE
Presentation based on my report for the Tow Center at Columbia published in Spetember 2016 looking at how western media reports on terror. The practical, ethical and political challenges facing news organisations and the role of the digital platforms and social media.
Journalism in the 21st Century conference - Melbourne University - July 2009.
Plenary session: Journalism in the new digital age - New Directions for National and International media outlets.
These are the slides from a presentation I gave at TEDx Toronto on September 10, 2009. Feel free to use them, but please give me credit if you do. Thanks.
This is the first screencast that i have ever produced and thanks to the new media module I am talking at Westminster University. The module is part of my MA course in PR.
This screencast is part of the module assignment and I m trying to explore some of the challenges new media pose to traditional media and mainly newspapers.
Journalism, like any other niche, has also been influenced by the Digital Media. The usage of digital technologies to research, produce and deliver (or make accessible) news and information is termed as Digital Journalism in simple.
This session sheds an average light on all the aspects of digital jounalism in today's digital context ranging from the theories to the legal issues so concerned.
Lecture to Northwestern London seminar series. It looks at the change in the role of news media in democracy, how the news industry has changed to a more networked system with new publishers and platforms becoming more influential. It examines the rise of fake news and the crisis of trust in news media and how politicians have responded.
MarketingProfs B2B 2012 (#mpb2b) - Social Media Influence - Alan Belniak - Pa...Alan Belniak
B2B buying, the importance of identifying and engaging online influencers to spread the word about your business has grown. But how do you figure out who has influence and how do you engage them to share a positive message? Approaching and cultivating knowledgeable influencers requires a different approach than working with traditional journalists. So, in this interactive session we'll discuss what to look for when seeking online influencers, and which strategies deliver productive engagement and meaningful relationships. Plus, we'll cover suggested metrics for determining the impact of your influencer relations on the bottom line. Bring your challenges and questions to discuss with the group.
Business owners and entrepreneurs need to take stock in or audit where they are and what they share online. Here's a primer on the first steps to do so even if you are starting out or have been posting on social media for a time. Start small. Build deliberately. Be consistent.
Social Business Trainer and Social Media Coach Dawn Raquel Jensen speaks to the Greater Orlando Organizational Development Network at Rollins College in Winter Park, FL
Dawn delivers dynamic, interactive, and educational training and lectures as a sought-after international speaker, and social business trainer. She's trained thousands of people on technology, social media and digital platforms since 2005, she provides support to CEOs, C-Suite Executives, business owners, and leadership teams in the United States, Canada, Europe, and Australia.
Dawn provides direction, platform, and a path through strategic digital marketing practices to create clients as digital thought-leaders and tribe-builders. She works with authors, coaches, speakers, and trainers to provide a cohesive, connected and powerful online presence. Dawn also resides as an outsourced social media consultant and digital marketing strategist, or Chief Information Officer and Chief Technology Officer for select companies. She provides long-term, big-picture social business intelligence and training through strategic digital marketing practices creating clients as thought-leaders and tribe-builders.
This presentation focuses on the importance of identifying influencers within a social network. This is a synopsis of an SMU graduate paper (Word doc) in fulfillment of my Masters in Advertising - New Media.
USING SOCIAL MEDIA TO INFLUENCE POSITIVE BEHAVIOUR CHANGESocial Change UK
How can social media influence positive beahviour change? Can social media change the world? Kelly Evans gave this presentation at the East of England Social Marketing and behaviour Change conference in 2012 for the Chartered Institute of Marketing (CIM)
Diplomacy and Foreign Relations in the Social Media Age: By Nalaka Gunawarden...Nalaka Gunawardene
I made this presentation on 14 November 2015 to students of the Certificate Course in Creative Diplomacy, conducted by the Regional Centre for Strategic Studies (RCSS) in Colombo, Sri Lanka – a think tank on international relations.
In this, I introduce and briefly explore the new kind of real-time, public diplomacy that is being ushered in with the spreading of social media. I show how diplomats and other government officials can no longer ignore this mass medium, but at the same time their traditional ways of communications need to be reoriented to suit the realities of this new information ecosystem that is informal, irreverent and fleeting.
As I spoke on the day after the ISIS terrorist attacks in France, I used (among others) the latest examples of how Gérard Araud, France’s Ambassador to the US, tweeted live as multiple terror attacks unfolded in Paris on Nov 13 night.
To see the bigger picture, I’ve distilled some wisdom of key researchers in this area including: Anne-Marie Slaughter, former Princeton Academic and ex-Director of Policy Planning, US State Department; Philip Seib, Professor of Journalism and Public Diplomacy, University of Southern California; and Ramesh Thakur, Professor, Crawford School of Public Policy, Australian National University (ANU).
I dedicated this presentation to a diplomat and scholar whose mentoring I was privileged to receive 20 years ago: Dr Harlan Cleveland (1918 - 2008) who served as US Ambassador to NATO, 1965–1969 (Johnson Administration), and earlier as US Assistant Secretary of State for International Organization Affairs, 1961–1965 (Kennedy Administration).
How does social influence work in the current world of social media?
This presentation delves into the idea of what is social influence and how we can see influence at work online. It explores what an influencer is, and the different kinds of influence they can exert.
Networks of influence - Social Media Week (NYC), 2015Marcus Collins
It’s been said that “Good marketers see consumers as complete human beings with all the dimensions real people have.” Demographics fail to accurately describe "real people." Of course, that’s why marketer focuses on psychographics because they paint a more vivid picture of who are. However, the truth is, psychographics are byproducts of our networks. Our networks are not only better representations of us, but they are also strong predictors of the what we are likely to do.
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive write-up to accompany these slides, please visit http://bit.ly/wasfs10
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
Truth, Trust and Technology: an agenda for the countering misinformationPOLIS LSE
A lecture setting out the problems being addressed the LSE Truth Trust and Technology Commission of 2018. It sets out the problem, the possible solutions in a conceptual framework.
Strategic communication, news media and influencePOLIS LSE
Slides for a presentation to the NATO defence college in Rome in March 2017 looking at the news and social media context and how it is becoming more networked. It looks at the positive and negative aspects of digital change and the structural shifts in communication, especially in journalism and its consumption and dissemination.
This is a lecture given to visiting GWU students to introduce them to the political media landscape of the UK in the run up to the 2015 General Election. It shows how journalism has become networked as has political communication. It discusses whether this has improved the quality of political debate.
A lecture given to the NATO Defense College about the LSE Truth, Trust and Technology Commission. The Commission is examining the crisis in public information, fake news, and interference in elections.
I was recently asked to put together a presentation on the fake news phenomenon for discussions with leading journalists and media institutions in a developing country, with extremely poor media literacy but strong growth around social media use, on how to both identify misleading content and also stem its flow, reach and influence.
Download the full presentation as a PowerPoint (with embedded videos) or as an Apple Keynote file, here - https://drive.google.com/open?id=0Bxbk4wYolphwcVk4bV85aEFtYXc
Truth, Trust and Technology: strategic communications in an age of misinforma...POLIS LSE
This was a lecture given to the NATO defense college in March 2018. It used the work of the LSE Truth, Trust and Technology Commission to examine the problems of strategic communications and journalism in an age of 'fake news' and disinformation.
Truth, Trust and Technology: How Can Journalism Survive The Information CrisisPOLIS LSE
Based on the LSE Truth, Trust and Technology Commission this analyses the crisis for the news media in the context of the wider information crisis looking at the role of the tech companies.
Truth, trust and technology Singapore presentation slidesPOLIS LSE
Presentation to 'fake news' conference of Asian Journalism Fellowship in Singapore August 2017
Notes here:
http://blogs.lse.ac.uk/polis/2017/08/17/truth-trust-and-technology-finding-a-new-agenda-for-public-information/
The stages of the evolution of the political spin cycle POLIS LSE
The describes in very simple graphic terms how the political communications cycle has changed from the analogue era; through professionalised political communications; through social media; through the disruptive strategy of Donald Trump; and finally offers an idealistic template for networked political communications.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Strategic communication and the influence of the media on public opinion
1. Strategic Communication and the
Influence of the Media on Public
Opinion
NATO Defense College
March 2016
Prof Charlie Beckett
Director, Polis, LSE
E: c.h.beckett@lse.ac.uk
Twitter: @charliebeckett
Blog: www.blogs.lse.ac.uk/polis
2.
3. What are the three things you
needed to know this morning and
where would go to find out?
7. My news
• On demand, instantly, all the time
• Interactive, sharable, participatory
• Multiple, personalised sources: blend of
native digital & mainstream media
• Mobile & social
11. News isn’t ‘the news’ anymore
• News faster & shorter & bigger
• Information & entertainment blended
• Battle for attention, not just traffic
• People share for information,
entertainment/gift, identity
• Emotion as significant as facts or analysis
13. Algorithmic social engineering
“The better we get at modelling user
preferences, the more accurately we construct
recommendation engines that fully capture
user attention. In a way, we are building
personalized propaganda engines that feed
users content which makes them feel good
and throws away the uncomfortable bits.”
Gilad Lotan, Data Scientist, 2015
23. RT propaganda
“The Programme made numerous highly serious
allegations about the Ukrainian Government and
military forces including allegations of atrocities and
attempts to commit genocide. The allegations were
accompanied by emotive footage of warfare and its
after effects and numerous comparisons of the
Ukrainian Government and its military forces to
Hitler and Nazi Germany. All of this was broadcast
with little or no counterbalance or objectivity”
Ofcom ruling Sept 2015
24. Propaganda machines
“to provide people with more answers to more
questions, to examine world events from
different point or points of view and to
encourage people to keep questioning more…a
broadcasting format in which the broadcaster
challenges the views of the mainstream media
and provides alternative perspectives”.
RT response to Ofcom 2015
25. Oops
“it had intended to broadcast immediately after the
Programme a slate setting out the position of the
Ukrainian Government as follows:
“The Ukrainian government denies all accusations
regarding crimes against civilians. Kiev says affected
residents in the country’s east are just a side effect of the
anti- terrorist operation”.
human error unfortunately led to this statement being
omitted. TV Novosti expressed regret for this omission.”
31. Does counter propaganda work with
violent identity extremists?
• trust and credibility again is crucial – won’t be trusted
if seen to be partisan
• Vulnerable people often trust informal media more
than mainstream media
• Witnessing “someone like me” share a platform with
“others unlike me” can have encourage positive
attitudes around tolerance and understanding of other.
• Most successful projects do not seek to reshape the
status quo, but rather aim to facilitate conversation,
encourage awareness, or dispel misinformation.
• [Kate Ferguson UEA, March 2016]
33. What should public organisations (and
journalists) do?
• Transparency is the online currency of trust
• Interactivity is key to engagement
• Be on all the platforms, all the time
• Be where people are talking and talk in their
language
• Be strategic about who you want to influence
(niche, mass, switchers, nodes)
• Be strategic about why you want to influence
(behaviour change, opinion forming, media
space)
34. Good media now a strategic goal
• Promote free Internet
• Promote civic media
• Support credible news organisations
35. Be humble: people are right to be
sceptical
• Experts are usually wrong
• Authorities keep getting it wrong
• All part of a wider crisis of trust, authenticity
and attention
36. Strategic Communication and the
Influence of the Media on Public
Opinion
NATO Defense College
March 2016
Prof Charlie Beckett
Director, Polis, LSE
E: c.h.beckett@lse.ac.uk
Twitter: @charliebeckett
Blog: www.blogs.lse.ac.uk/polis