Online marketing social media

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Online marketing social media

  1. 1. Using Social NetworkingTo Grow Your Business © 2013 YCHANGE International LLC. All rights reserved
  2. 2. Small Business Development Centers Provide:  Workshops, Seminars and Long Term Classes  Business Counseling Are funded by:  Sponsoring Community College  Small Business Administration (SBA)  OECDD (Lottery Money) © 2013 YCHANGE International LLC. All rights reserved Slide 2
  3. 3. Portland Metro Area SBDC’s  Mt. Hood CC  Downtown Gresham  503-491-7658  PCC  Lloyd Center Suite 2025  503-978-5080  CCC  Harmony Campus  503-656-4447  Vancouver SBDC  360-260-6372 © 2013 YCHANGE International LLC. All rights reserved Slide 3
  4. 4. Introductions  Jim Smith  Business Advisor and Instructor @ MHCC, SBDC  Experience  (503) 922-0784  jsmith@ychange.com © 2013 YCHANGE International LLC. All rights reserved Slide 4
  5. 5. Agenda 1. Determine The Customer Segment 2. Blogs 3. RSS 4. Facebook 5. Twitter 6. LinkedIn, Foursquare, YouTube, Etc. 7. Discussion Call © 2013 YCHANGE International LLC. All rights reserved Slide 5
  6. 6. Your Customer Segment Who is the favorite customer What is their pain How do they describe it in their words Listen to your customers Learn to think inside their box Learn their language Learn to walk in their shoes © 2013 YCHANGE International LLC. All rights reserved Slide 6
  7. 7. The Marketing Message Using what you learned about your customers and the language they use to describe your offerings….how you describe what you do to them. © 2013 YCHANGE International LLC. All rights reserved Slide 7
  8. 8. Communicate The Message Via The Different Media  Classical Media  Digital/Electronic Media © 2013 YCHANGE International LLC. All rights reserved Slide 8
  9. 9. Classical Media  Broadcast  Print  Conversation  Mail  PR © 2013 YCHANGE International LLC. All rights reserved Slide 9
  10. 10. Digital/Electronic Media  Web Sites, eMail  Social Media, Blogs, © 2013 YCHANGE International LLC. All rights reserved Slide 10
  11. 11. A Website Is… Your Customers Use It – not to find you – But To Check You Out! © 2013 YCHANGE International LLC. All rights reserved Slide 11
  12. 12. ContentThe most important aspects of your site:  To speak to your target market/visitor’s true need  You need to listen first, to understand the language  You write differently for the Web than you do for anything else  Use the site to establish credibility © 2013 YCHANGE International LLC. All rights reserved Slide 12
  13. 13. Social Media  Social media use rising: More than 500 million people on Facebook and more than 1.2 billion Twitter updates in January 2010 alone. More than 71% of businesses plan on increasing their use of Facebook, Twitter, YouTube and blogs in 2010  Small businesses are dominant players: Small businesses are cashing in quickly on social media. The increase in use over the past year is up from 12% to 24 %.  Mass consumer adoption of social media: 93% of social media users say your company should have a social media presence. 56% of users feel both more closely connected with and better served by companies when they can interact with them in a social media environment  Social media drives search engine optimization: improving search engine rankings © 2013 YCHANGE International LLC. All rights reserved Slide 13
  14. 14. RE-THINKING “social” Networking  In 2010, Gen Y outnumbered Baby Boomers using Social Networking Technologies  96% joined a social network  1 out of 8 couples married last year met online  Radio 50 million users = 38 years  facebook reached 100 million in 9 months!  facebook “country,” third largest in the world  Twitter – 75 million visitors in January  Twitter – 50 million tweets per day © 2013 YCHANGE International LLC. All rights reserved Slide 14
  15. 15. Social Media Tools RSS Blogs Facebook Twitter LinkedIn Pinterest YouTube Google+ Instagram Yelp © 2013 YCHANGE International LLC. All rights reserved Slide 15
  16. 16. RSS © 2013 YCHANGE International LLC. All rights reserved Slide 16
  17. 17. Blogs © 2013 YCHANGE International LLC. All rights reserved Slide 17
  18. 18. Why blog?  The hub of your social media marketing.  You become the expert.  Connect to a wider audience.  Grow your brand.  Gives you material to distribute.  SEO. © 2013 YCHANGE International LLC. All rights reserved Slide 18
  19. 19. Facebook © 2013 YCHANGE International LLC. All rights reserved Slide 19
  20. 20. Facebook  Total number of Facebook users: 1.06 billion  Daily active Facebook users: 618 million  Total number of Facebook pages: 50 million  Total number of Facebook mobile users: 680 million  Total number of Facebook apps: 10 million  Total number of Facebook friend connections: 150 billion  Average number of friends per Facebook user: 141.5  Total number of Facebook likes since launch: 1.13 trillion  Average daily Facebook likes: 2.7 billion © 2013 YCHANGE International LLC. All rights reserved Slide 20
  21. 21. Twitter © 2013 YCHANGE International LLC. All rights reserved Slide 21
  22. 22. What is Twitter?  Microblogging platform composed entirely of 140 character answers to 1 simple question:  “What are you doing?” or rather, “What are you interested in right now?”  HootSuite  Tweetdeck  500 Million total users, more than 200 million active users © 2013 YCHANGE International LLC. All rights reserved Slide 22
  23. 23. Hootsuite © 2013 YCHANGE International LLC. All rights reserved Slide 23
  24. 24. LinkedIn © 2013 YCHANGE International LLC. All rights reserved Slide 24
  25. 25. LinkedIn  World’s largest professional network with over 200 million members  Draw up a professional profile or resume  Make professional connections: employers, consultants, group members, etc  Collaborate, post/distribute jobs listings © 2013 YCHANGE International LLC. All rights reserved Slide 25
  26. 26. Pinterest • Pinterest launch date: March 2010 (3 years old) • Total number of Pinterest users: 48.7 million users • Percentage of total Pinterest pins are repins: 80% • Average Time Spent on Pinterest Per Visit: 14.2 minutes • Number of Pinterest employees: 80+ employees • Pinterest user with the most followers: Joy Cho (14.5 million followers) • Pinterest brand with the most followers: Nordstrom (4.4 million followers) • Most followed board on Pinterest: Delicious (6.9 million followers) • Most Repinned Pinterest Pin: Garlic Cheesy Bread (103,000 repins) • Most Liked Pinterest Pin: Nailed It (16,500 likes) • Most Commented on Pinterest Pin: Old Couple (866 comments) © 2013 YCHANGE International LLC. All rights reserved Slide 26
  27. 27. YouTube • 1 billion unique users every single month • 4 billion views per day • Nearly one out of every two people on the Internet visits YouTube. • Our monthly viewership is the equivalent of roughly ten Super Bowl audiences. • If YouTube were a country, it’d be the third largest in the world after China and India. • PSY and Madonna would have to repeat their Madison Square Garden performance in front of a packed house 200,000 more times. That’s a lot of Gangnam Style! © 2013 YCHANGE International LLC. All rights reserved Slide 27
  28. 28. Yelp © 2013 YCHANGE International LLC. All rights reserved Slide 28
  29. 29. Google+  Total number of active Google+: 343 million © 2013 YCHANGE International LLC. All rights reserved Slide 29
  30. 30. Instagram •Instagram Launch Date: October 2010 (2 years old) •Monthly Active Instagram Users: 100 Million •Total Number of Photos posted: 4 billion •Average Daily Instagram Users: 7.3 million •Average Number of Instagram Photos Posted Daily: 40 million •Average Number of Photos per Instagram User: 40 Number of Likes Per Second on Instagram: 8500 •Number of Comments Per Second on Instagram: 1000 •Average Time Per Month Spent by Users on Instagram: 257 minutes •Most Followed Instagram Brand: MTV (1.2 million) •Amount Facebook Paid for Instagram: $715 million •Total Number of Instagram Employees at Time of Facebook Purchase: 13 © 2013 YCHANGE International LLC. All rights reserved Slide 30
  31. 31. Final Thoughts  Jim Smith  (503) 922-0784  jsmith@ychange.com  www.ychange.com  www.twitter.com/ychange/  www.facebook.com/ychange/ © 2013 YCHANGE International LLC. All rights reserved Slide 31

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