Presented to the Wisconsin Counties Association on 2/6/13. This session is designed for county executives and administrators to help them understand the shifting landscape of social media and how government agencies can leverage social media tools. This is a 30 minute version of our 1/2 day workshop. If you have any questions about your longer workshops, please contact us directly.
A presentation I did for Leduc County on how municipalities can use social media. I provided some background info about how communication is changing, what social media is, which channels to focus on, and how some other cities are using social media.
Presented to the #colconf10 College Conference in Canberra at the University of Canberra on 29/1/2015. An overview of Twitter, how it can be analysed, and things you can do in terms of looking at how political figures use their twitter accounts to engage (or not) with the public and other stakeholders.
A presentation I did for Leduc County on how municipalities can use social media. I provided some background info about how communication is changing, what social media is, which channels to focus on, and how some other cities are using social media.
Presented to the #colconf10 College Conference in Canberra at the University of Canberra on 29/1/2015. An overview of Twitter, how it can be analysed, and things you can do in terms of looking at how political figures use their twitter accounts to engage (or not) with the public and other stakeholders.
Graham Davis - Social Media in PoliticsSMCgreatlakes
From how today’s political campaigns are using (and misusing) social media to how social media is changing the way we get news and information, Graham Davis’ presentation will focus on how social media is changing our political life – and what it means for you, even if you don’t work in the political world.
Burson-Marsteller DC Advocacy Groups Social Media Study FinalBurson-Marsteller
Burson-Marsteller selected 34 U.S.-based political advocacy groups to evaluate how these groups utilize social media to communicate, specifically Twitter, Facebook and YouTube.
What social media does to you? Social Media Statistics [2020]Rory Lee
We live in the age of social media when not being on social networks may cost you being brushed aside. But what it really does to you? Clip social media stats [2020], pros and cons of social platforms, and explore lesser-known social networks with Rory Lee, lead editor at GuideMeHow.
Political Communication In Digital Age – Social Media AnalysisVijaykumar Meti
In the age of digital world, social media are said to have an impact on the public sphere and communication in the society. Especially social media have been extensively using in political context. Popular social network sites like Facebook and Twitter are believed to have the potential for increasing political participation. While, microblogging site Twitter is an ideal platform for political institutions to spread not only information in general but also political opinions publicly through their networks. Political institutions, politicians, political foundations, etc. have also begun to use Facebook pages or community groups for the purpose of entering into direct dialogs with citizens and encouraging more political discussions.
Graham Davis - Social Media in PoliticsSMCgreatlakes
From how today’s political campaigns are using (and misusing) social media to how social media is changing the way we get news and information, Graham Davis’ presentation will focus on how social media is changing our political life – and what it means for you, even if you don’t work in the political world.
Burson-Marsteller DC Advocacy Groups Social Media Study FinalBurson-Marsteller
Burson-Marsteller selected 34 U.S.-based political advocacy groups to evaluate how these groups utilize social media to communicate, specifically Twitter, Facebook and YouTube.
What social media does to you? Social Media Statistics [2020]Rory Lee
We live in the age of social media when not being on social networks may cost you being brushed aside. But what it really does to you? Clip social media stats [2020], pros and cons of social platforms, and explore lesser-known social networks with Rory Lee, lead editor at GuideMeHow.
Political Communication In Digital Age – Social Media AnalysisVijaykumar Meti
In the age of digital world, social media are said to have an impact on the public sphere and communication in the society. Especially social media have been extensively using in political context. Popular social network sites like Facebook and Twitter are believed to have the potential for increasing political participation. While, microblogging site Twitter is an ideal platform for political institutions to spread not only information in general but also political opinions publicly through their networks. Political institutions, politicians, political foundations, etc. have also begun to use Facebook pages or community groups for the purpose of entering into direct dialogs with citizens and encouraging more political discussions.
Do you want to learn how to take control of your job search? Do you want to know how to create your own brand that can help you find your dream job? In today's lecture I share a few stories and tips from successful professionals on how to do just that. The most important point to remember is you MUST do the introspective work to be successful. Any questions let me know.
Don Stanley's Social Media LSC 432 lecture 3Don Stanley
Success with content marketing is heavily influenced by having a clear strategy. As legendary basketball coach John Wooden used to say, "Failure to plan is planning to fail."
Now that you selected a topic area, we want to make sure you have a nice, refined topic area. In this class we talk about how to do this. I share Andrew Davis' Fractal Tree (check him out @tpldrew) to help with this.
We want to narrowcast and speaking to a niche audience.
Also, we talked about how you defined your "who". The "who" refers to who you want to connect with and who you want to get noticed by.
Answering the questions
1. Why am I doing this?
2. What will I be talking about?
3. Who will I be helping and connecting with?
is key to having a focus and purpose that will help you in the marathon of social media marketing.
Interface Design Concepts and Planning: 532 lecture 2Don Stanley
We talk about the importance to analyzing and studying interface design for a research prospective. Great/Effective Design starts with research. Think like a detective and anthropologist of your audiences and you plan your site. Once you are done with the planning, use Design CRAP to create interfaces that communicate and guide your viewers.
It is no longer a question of should be be on social media it is when are you going to get started. I outline the reasons you need to be there now and one reason for why you still aren't on board.
The State of Social Media (and How to Use It and Not Lose Your Job)Andrew Krzmarzick
Keynote address for the National Conference of State Legislatures (NCSL) Luncheon for Legislative Information and Communications Staff and National Association of Legislative Information Technology professionals on October 10, 2012.
Social Media for Public Safety Telecommunicatorsglarsen911
Instruction, advice, and resources for telecommunicators and other law enforcement agencies wanting to use Facebook, Twitter, YouTube, and other social media services.
Socialxpand Reviews | Social Media and its Importance in marketingSocialXpand
In this ppt, Socialxpand describe the facts of social media, which impacts the marketing and political campaign. Social media marketing is so important for everyone.
Similar to Social and Digital Media for Wisconsin Counties Association (20)
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Are you confused about how to use & choose the best social network/s for your business? This is the slide deck from my presentation at American Family Insurance's DreamBank on February 23, 2016.
LECTURE 2: Don Stanley's Design Class LSC 332 @UW MadisonDon Stanley
This is for Don Stanley's Course at the UW Madison. This class is about answering "What is Design?" and "Why Study Design?"
We also explore the strategic process for starting any communication project. What questions should you ask to get your project started?
I include the questions I believe you need to ask to get started.
Don Stanley's Social Media Marketing Class 9Don Stanley
Today we focus on integrating what we've learned from our guest speakers Stanford Smith of PushingSocial.com, Erin Pololak of ErinPodolak.com and Mark Schaefer of BusinessesGrow.com about blogging and social media. Our goal is to now start implementing what we've learned.
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June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
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Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
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• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
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Social and Digital Media for Wisconsin Counties Association
1. Communication Strategies
& Social Media: Overview
Facilitator: Don Stanley
3Rhino Media
www.3rhinomedia.com
don@3rhinomedia.com
608 561 7097
DON STANLEY | @3rhinomedia | 3rhinomedia.com
2. A Quick Overview
30,000 Foot View
• Some basics on why government should use social/digital
• A quick overview of the most popular social/digital tools
• Foundational tips for getting started
DON STANLEY | @3rhinomedia | 3rhinomedia.com
3. “The opportunity of social media
and government is not
economic or technological.
It’s emotional.”
Aneesh Chopra, CTO of the U.S. Government
DON STANLEY | @3rhinomedia | 3rhinomedia.com
4. If that doesn’t work for you:
Studies show that citizens who engage with government
online have a more positive view of government.
Promoting close online engagement also:
• Creates better decisions by capturing local knowledge
• Increases the capacity of society to understand
complexity of problems
• Increases public support by legitimizing the solutions
Source: http://www.slideshare.net/govloop/pew-government-online-study
DON STANLEY | @3rhinomedia | 3rhinomedia.com
9. BREAKING NEWS: Citizens use Digital
• 48% of adult Internet users have looked for
information about a public policy or issue
DON STANLEY | @3rhinomedia | 3rhinomedia.com
10. BREAKING NEWS: Citizens use Digital
• 48% of adult Internet users have looked for
information about a public policy or issue
• 41% have downloaded government forms
DON STANLEY | @3rhinomedia | 3rhinomedia.com
11. BREAKING NEWS: Citizens use Digital
• 48% of adult Internet users have looked for
information about a public policy or issue
• 41% have downloaded government forms
• 35% have researched government documents
or statistics
DON STANLEY | @3rhinomedia | 3rhinomedia.com
12. BREAKING NEWS: Citizens use Digital
• 48% of adult Internet users have looked for
information about a public policy or issue
• 41% have downloaded government forms
• 35% have researched government documents
or statistics
• 25% have received online advice from a
government agency
Source: Pew Internet
DON STANLEY | @3rhinomedia | 3rhinomedia.com
13. Government 1.0
Town Halls Constituent Meetings
DON STANLEY | @3rhinomedia | 3rhinomedia.com
24. Number of Accounts
150 million (2009)
500 million (2010)
700 million (2011)
1 BILLION (2012)
*FB is blocked in China
25. AVERAGE USER
MONTHLY:
• 8 friend requests per month
• 15:33 minutes
• 40 visits/month
• 80 community pages, groups and
events
• creates 90 pieces of content each
month
• 350 million access FB via a mobile
device each day (up from 200 million)
DAILY:
• 30 billion pieces of content are shared
each day, including 250 million photos
Source: facebook.com, pingdom.com
52. Pillar #1:
Clear Goals, Clear Action Plan
If you aim for nothing, you’ll hit it every time
F.O.C.U.S
53. How Can You Leverage Social?
Inform?
Redirect people to your site?
Public Relations?
Networking?
Customer Service?
Learning & Market Research?
Respond to issues?
Build Community?
Others …
DON STANLEY | @3rhinomedia | 3rhinomedia.com
54. Pillar #2:
Measure your activities
are they helping your department achieve your
communication goals?
Brainstorm ideas now …
55. Pillar #3:
Do the daily work and
commit to the long-term
have a plan for how to handle growing pains
The CDC has some great examples
56. THIS IS WHERE TO START!
1. Why are you using social media? What is the PRIMARY reason?
What specifically do you want to accomplish? (see examples)
2. Who do you need to connect with via social? Why are they in
your 20%?
3. How can you connect with them? What types of information
would be of value to them and you?
4. Why should they care are about you?
5. How will you be active long-term? Remember this isn’t a one
night stand. Think 12 months, 9 months, 6 months, 3 months to
reach your marketing goals? Consider Hallmark as a guide.
6. What tools should you use to engage with them? (notice this is
far down the list)
57. Connect with me
Don Stanley
3Rhino Media | UW-Madison
www.3rhinomedia.com
don@3rhinomedia.com
608 561 7097
www.3rhinomedia.com/blog