This document discusses how social media can be used to increase research impact. It defines social media as internet applications that allow user-generated content sharing. Research impact is the demonstrable contribution of research to society and the economy. For research to have impact, people must engage with and act on it. Social learning is a change in understanding that spreads beyond individuals through social interaction. The document argues that social media allows ideas to spread rapidly through networks and provides examples like the Arab Spring. It provides tips for using social media to build networks, extend the reach of work, and do more relevant research. The key is engaging people through trusted sources using things like events, contests and viral content.
Digital Leadership - Culture, Values and TechnologiesMax Jester
Digital Transformation means a cultural shift for every organization. New (digital) tools might force them into new values - but will this work? What does this mean for management and leadership?
Digital Leadership - Culture, Values and TechnologiesMax Jester
Digital Transformation means a cultural shift for every organization. New (digital) tools might force them into new values - but will this work? What does this mean for management and leadership?
How does social influence work in the current world of social media?
This presentation delves into the idea of what is social influence and how we can see influence at work online. It explores what an influencer is, and the different kinds of influence they can exert.
Updated presentation on Twitter use during H1N1 outbreak. From thesis of the same name. Presented during the Higher Ed Web Professionals conference in 2011.
How does social influence work in the current world of social media?
This presentation delves into the idea of what is social influence and how we can see influence at work online. It explores what an influencer is, and the different kinds of influence they can exert.
Updated presentation on Twitter use during H1N1 outbreak. From thesis of the same name. Presented during the Higher Ed Web Professionals conference in 2011.
In this session, we talk about the mobile and social web, and how it shapes economy, individual behavior and well-being, political events, and society as a whole.
Presentation sponsored by Rolla Chamber of Commerce and presented June 23, 2011. (Replaces previous slide show of the same name. Fixed web address on final slide.)
How Social Media Can Change Health Professions Education | AIAMC 2015michelleclin
My plenary talk at the 2015 Alliance of Independent Academic Medical Centers (AIAMC) about my experiences and insights about social media from my perspective as an educator and Editor in Chief of Academic Life in Emergency Medicine (http://aliem.com)
Social Media Week Copenhagen @ UN City: Communication for Development at a Cr...tobiasdenskus
Thomas Tufte, Tobias Denskus and Norbert Wildermuth are some of the leading scholars in Scandinavia in the field of Communication for Development (C4D). They are all part of the bi-national research centre Ørecomm hosted at Roskilde University, Denmark and Malmø University, Sweden. Ørecomm works on exploring the interrelationship between media, communication and glocal change processes and they organize a large yearly festival in the Øresund’s region every September.
Thomas Tufte, Tobias Denskus and Norbert Wildermuth have all agreed to present their latest research regarding role and use of social media amongst social movements, within civil society and amongst established organisations, i.e. the UN. New media developments and massive civic engagement using the social media are sparking new dynamics and new challenges into the way communication for development is conceived and performed. What are the issues in these current developments and where is both the theory and practice of C4D heading?
Besides introducing the challenges and benefits outlined above, the three presenters will together with a representative from United Nations discuss the future role of social media in pursuit of social inclusion, accountability and empowerment.
Election 2012: A Battle of the Social MediaJason Tham
About a decade ago, the hottest thing in political campaign was the Internet (Garecht, 2011). Political consultants and candidates touted the promise of the Web to change the mode of their campaign strategies. From fundraising to propagandizing, web-based campaigning overwhelmed the medium with political messages. Yet, with the sudden hype of Web 2.0 over the past few years, social media became the new hot medium for political campaigning. As the election season approaches, we are seeing an increasing amount of political messages streaming into social networking sites (SNS) such as Facebook, Twitter, and YouTube. Due to this trend, political parties are spending millions of dollars hiring social media experts to manage and monitor their appearances and respective messages on SNS. Nonetheless, how effective are SNS acting as a new medium for the transmission of these propaganda messages? Do SNS audience receive firsthand information from their political leaders, or through a group of active gatekeepers who screen information and only pass on items that would help others share their views on these sites (Baran & Davis, 2009)? According to an analysis of voters’ decision-making process during a 1940 presidential election campaign, Paul Lazersfeld and his team of researchers revealed evidence suggesting that the flow of mass communication is less direct than we supposed. Known as opinion leaders, this group of active gatekeepers maintains an important role in consuming and filtering propaganda messages on SNS. Drawing from the two-step flow theory of communication process, this study aims to identify opinion leaders within the realm of SNS, their influence toward the electoral progress, and determines if SNS are an effective medium for the generation, replication, and dissemination of political messages.
Recent presentation offering a broad introduction to to the digital age. Social media plays a key role in this PPT, but the real topic is networks and how individuals and organizations are seeking advantage through the wise use of networks.
Shared and cultural values of ecosystemsAberdeen CES
Presentation of findings from Work Packages 5 and 6 of the National Ecosystem Assessment Follow-On about cultural ecosystem services and how to assess shared and cultural values for ecosystems, by Mark Reed and Jasper Kenter, presented to the Nexus Network on 27th June 2014
Gully blocking & revegetation of bare and eroding peat: exploring the evidenceAberdeen CES
Presentation given to a stakeholder workshop organised by Moors for the Future in May 2014 in the Peak District National Park by Mark Reed, Jasper Kenter, Jim Roquette and Dylan Young.
Creating a place-based PES scheme in the South PenninesAberdeen CES
Presentation given to South Pennine Ecosystem Service Pilot steering group about potential for a place-based Payment for Ecosystem Service scheme in the South Pennines, as part of a project funded by Natural England and DEFRA, January 2013 (by Mark Reed)
Overview of the UK ecosystems research landscape by Mark Reed. More information at: http://www.lwec.org.uk/blogs/mark-reed/uk-ecosystems-research-landscape
Introduction to Day 2 of VNN peatland workshop focused on "Developing a roadmap for peatland GHG accounting and carbon markets in the UK" (19th January 2012, Leeds)
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
3. What is social media?
“A group of internet-based applications that build
on the ideological and technological foundations
of Web 2.0, which allows the creation and
exchange of user-generated content”
Kaplan AM, Haenlein M (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons 53: 59–68
4. What is social media?
Put simply:
Developing conversations
through digital media
13. S
L
What is social
learning (SL)?
Reed MS, Evely AC, Cundill G, Fazey I, Glass J, Laing A, Newig J, Parrish B, Prell C, Raymond C,
Stringer LC (2010) What is social learning? Ecology & Society 15 (4): r1. [online]
A change in understanding
That goes beyond the
individual to become situated in social groups
Via social interaction
14. The promise of social media...
Transformative ideas, attitudes and
behaviours that diffuse rapidly through
peer-to-peer networks to affect social
learning & change across spatial scales
Hype...
or reality?
17. > 1 hour before Obama’s
news conference, Keith
Urbahn (Chief of Staff to
Donald Rumsfeld, just
over 1000 followers)
tweeted the news
Re-posted 80 times in
first minute, over 300
times within two
minutes
18. Then picked up by NYTimes reporter, Brian Stelter (>50K followers)
19. • By the time Obama addressed the nation at 23.30 EST,
the news was being mentioned on Twitter 30,000
times per minute
• A number of others guessed the news earlier and were
ignored – impact is about credibility of source as much
as it about connectedness
http://blog.socialflow.com/post/5246404319/breaking-bin-laden-visualizing-the-power-of-a-single
22. A 2004 study showed that up to
77% of conservation management
actions are based solely on
anecdotal evidence rather than
scientific data
22Sutherland, W.J., Pullin, A.S., Dolman, P.M. & Knight, T.M. (2004) The need for evidence-based conservation. Trends in Ecology and Evolution, 19, 305–308.
23. 75% of Internet surfers use
„„Social Media‟‟ as an information
source
23
Forrester Research (2008)
26. Tweets I sent from a recent conference
reached an audience of 21,000
Another tweet we sent reached >40,000
My last open access article reached an
audience of 7,000 via Twitter & was blogged
This presentation has been tweeted 72
times and viewed 3,904 times since 1st
version went online in 2011
Handout viewed >12,000 times on
Scribd
30. 3
30
Do better, more relevant research
Latest research findings
Latest funding opportunities
Feedback from potential research users
Better Pathways to Impact statements
36. What output are you trying to increase?
What action would support (increase) that?
What would be a creative activity involving that
action?
What is a way to take that activity and make it viral?
What do they gain?
37. “PUVV”
the basic design principles that grab people’s attention
Personal
Unexpected
Visual
Visceral
43. Developing a social media plan:
Central
Activity
Videos, Words, Pictures
Spread the word
daily
Home portal
Social Networks
Blogs
Messaged boards
Forums
Social bookmarkers
Content sharing sites: YouTube, Flickr
etc
Emails
1. Organize your content around
a central activity, like an event
and/or contest
2. Spread the word about your
central activity every day
using selected social media
platforms: start conversations, make
comments, send messages, share
links, photos, videos, ask your community to invite
their friends
3. Weave your platforms
together
45. Mark Reed
Mark.Reed@bcu.ac.uk
Twitter: @lecmsr, @reluuplands, @sustainlearning
Thanks to Anna Evely @AnnaEvely annaevely.com
http://www.scribd.com/doc/60642119/To
p-Twitter-Tips-for-Academics
Editor's Notes
For me, the real promise of social media is in the potential it has to result in behavior change, change toward more sustainable behaviors through social learning. Now I’m not sure how many of you have come across the concept of social learning, but social learning is rather like the holy grail of sustainability. It is believed that through social learning we can achieve the significant shifts in societal behavior that we need in order to create a more sustainable world. Now much has been written on social learning, which I will attempt to consolidate in 3 slides! It is said that, for social learning to occur, there must be
A change in understanding or some kind of learning to have taken place
This change in understanding must move beyond the individual and diffuse to members of wider social units or communities of practice to which they belong
and this learning must spread, person to person through social interaction. In such connected times, social interaction, through social media can have significant consequences.
Classic social learning is where novel ideas spread from a group with close ties between them to wider society via weak network ties, or acquaintances.
Social media has had significant societal impact. Take the Arab Spring. The whole world watched the events in the Middle East and North Africa over a year ago with feelings of inspiration, fascination and awe – awe at the power of digital technology, at our ability almost to be part of it and to watch it in real time and the role social media had played in it.
Although these figures may now be somewhat improved, a 2004 study showed that up to 77% of conservation management was based on anecdotal evidence and discussion with friends and colleagues rather than research.
I would suggest that social media forms part of that anecdotal evidence, as research shows 75% of Internet users, use social media as a key source of information. Why the disparity?
Well, in part this may be due to the accessibility of scientific data. Journals alone are not easy to access, and often involve having to pay. However, there are increasing moves towards open access publishing and the UK aims to make all publicly funded research open access by 2014 with the EU to follow. Of course, this does not solve all problems, as accessibility is only one issue. Scientific language may also stop information moving to stakeholders, as may the time take to read and understand lengthy papers. What may be best is a variety of approaches.ccessto research slow, slow to publish also, but open access in UK by 2014 and EU to follow…
Social media enables the spread of sustainability concepts more rapidly through peer learning. People pay attention to what their trusted sources and friends have to say. Information moves rapidly between and across social networking sites through both technology features and also through key individuals active on multiple platforms.Products, messages and behaviours spread like viruses. Similar to medical epidemics, a handful of special people play an important role in starting idea epidemics.
This is a representation of what the social network of Jesus may have looked like. I’d like to use it to clarify the key roles of individuals in social media who may create these idea epidemics. These are the Mavens, Connectors and specialists. Mavens are idea specialists. They are human databanks who are obsessive about details and about sharing them with others; Connectors are people specialists. They know a lot of people from every possible sub-culture and niche. They have an extraordinary knack for making friends and acquaintances out of everyone. They act as social glue by spreading ideas around; and Salespeople have the skills to persuade us when we are unconvinced of what we are hearing. In the social network of Jesus, Jesus most often played the role of Maven and Connector, with the disciples acting as salespeople. To spread concepts of sustainability it is important to have the integration of scientific and policy communities into social networks and within the roles of maven, connector and sales person. Such integration could have a significant impact on sustainability. In particular leading to improved governance, and social learning.
how do we implement a social media plan? Well the best social media plans involve elements that give people a reason to either do something, share something, or gain something. I’d like to briefly run through some case studies as examples of good social media campaigns.
So a basic template for a successful social media campaign involves some fairly simple elements. First you will need to consider what output you are trying to increase, then what action would support this, consider what would be a creative activity to support your chosen action, consider how it could be made more viral or into a contest and decide the reward from the contest. An example may be trying to get people to make campus a more sustainable place, in order to do that you may want students to tell others about their ideal sustainable campus to raise awareness amongst peers, as an activity students could create short films illustrating their vision and the amount of money that would be needed to fix the problem which can be uploaded to a dedicated webpage. Students would then need to raise awareness of their video and campaign to get others to donate. Those that raise enough money get their idea funded.
and when you design remember to keep PUV in mind. Social media campaigns should be Personal Create designs with a personal hook in mind – cultivate the feeling of personal relevance, Unexpected People like consuming then sharing new information through social media. Pique their curiosity and reframe the familiar. Visual Show, don’t tell. Photos, videos – synthesize your thoughts with quick visuals. Visceral Design your campaign to trigger the senses: sight, sound, etc. – tap into emotions
As the biggest single buyer of palm oil in the world, Greenpeace targeted Unilever as a way to help clean up the industry behind much forest destruction. In April 2008 they launched the ‘Dove Onslaught(er) video) and linked this to a website and information on how to email Unilever. The video spread virally and led to many emails. Public pressure from the campaign moved Unilever to support an immediate moratorium on deforestation for palm oil in South East Asia and to build a coalition of companies to support this moratorium. Including lobbying the major players within and outside the Round Table on Sustainable Palm Oil, including Kraft, Nestle and Cadburys, as well as putting pressure to save forests onto their palm oil suppliers. Finally, Unilever agreed that they would lobby the Indonesian government to support the moratorium.
Into more familiar surroundings. In 2011, myself and colleagues launched the Sustainable Learning website as a means of hosting and creating greater impact for our research on knowledge exchange for sustainability. The site includes links to our twitter feed, a blog contributed to and commented on by academics, policy makers and practitioners, links to youtube videos, music videos and children’s stories about our research, a working paper series that can be contributed to by anyone as well as resources pages linking to our papers, and related work on Scribd and presentations from slideshare. The website, has been a successful way of moving away from sustainability research as usual.
Into more familiar surroundings. In 2011, myself and colleagues launched the Sustainable Learning website as a means of hosting and creating greater impact for our research on knowledge exchange for sustainability. The site includes links to our twitter feed, a blog contributed to and commented on by academics, policy makers and practitioners, links to youtube videos, music videos and children’s stories about our research, a working paper series that can be contributed to by anyone as well as resources pages linking to our papers, and related work on Scribd and presentations from slideshare. The website, has been a successful way of moving away from sustainability research as usual.
So to reiterate some of my earlier points, a social media plan should be organized around a central activity, make sure the word is spread daily via a number of different platforms which are integrated together for example, slideshares can be embedded in tweets and tweets can be posted onto facebook.
In conclusion, social media offers a significant tool in creating a sustainable world. In an era of transparency, events that may have been easy to downplay in the past are now plastered across the Internet, they’d be hard to ignore even if you tried. Lucky for the future of our planet, these channels are being used in attempts to protect the earth. The environmental community has historically tried to reach the indifferent with documentaries, books, pamphlets and other forms of traditional media. In a world where we see more of our computer screens than inhaling fresh air, there have been significant moves to embrace social media. We now need organisations and professionals working in academia and governance to embrace social media and take on the roles of maven, connector or salesperson. Creating a profile, sharing information and cultivating meaningful interactions within a community does take time—time that will extend above and beyond an average workday. But the viral impact of updating extended networks of family and friends in the evening about what one believes in and works on during the day cannot be underrated.