Thomas Tufte, Tobias Denskus and Norbert Wildermuth are some of the leading scholars in Scandinavia in the field of Communication for Development (C4D). They are all part of the bi-national research centre Ørecomm hosted at Roskilde University, Denmark and Malmø University, Sweden. Ørecomm works on exploring the interrelationship between media, communication and glocal change processes and they organize a large yearly festival in the Øresund’s region every September. Thomas Tufte, Tobias Denskus and Norbert Wildermuth have all agreed to present their latest research regarding role and use of social media amongst social movements, within civil society and amongst established organisations, i.e. the UN. New media developments and massive civic engagement using the social media are sparking new dynamics and new challenges into the way communication for development is conceived and performed. What are the issues in these current developments and where is both the theory and practice of C4D heading? Besides introducing the challenges and benefits outlined above, the three presenters will together with a representative from United Nations discuss the future role of social media in pursuit of social inclusion, accountability and empowerment.