1) The document discusses how the evolution of the World Wide Web from Web 1.0 to Web 3.0 has made publicness nearly free and easy through social media platforms and connectivity. 2) It explores both the benefits and risks of publicness, such as developing global connections but also losing privacy. Maintaining privacy requires effort and can come at an opportunity cost of missed connections. 3) A survey discussed in the document shows differing opinions on the importance of privacy versus publicness, with some valuing privacy over security concerns while others see publicness as important for building relationships and access to information. 4) In conclusion, the document argues that while publicness is beneficial

1. Public parts: How is the web society
changing our private and public life
PRATIMA KULKARNI
HAO CHENG
SUPRIYA GURUPADASWAMY
ITIS TU BRAUNSCHWEIG

2. Webolution!
Web 1.0
The “readable” phase of the World Wide Web
Limited interaction between sites and web users
Simply an information portal

3. The Web As Platform
Web 2.0
The “writable” phase of the World Wide Web
Facilitates interaction between web users and sites
Encourages participation, collaboration, and information sharing

4. The Intelligent Web
Web 3.0-The Semantic Web
The “executable” phase of Word Wide Web
Dynamic applications, interactive services, and “machine-to-machine” interaction
How the revolution of WEB Society
has changed our private and public life?

5. Old times- Publicness
Publicity was once very expensive
Publishers, agents, broadcasters, political parties…
Sharing information, connecting with outside world, issuing news, giving a speech…

6. Recent times- Publicness
Publicness is
almost free
Media and entertainment
companies can’t easily make
money
The way to make it more
public is to make it free

7. Easy to go Public
Every possible way for everything
Free sign up
Facebook, YouTobe, Twitter, WhatsApp…
Many means to connect
Moblies, PCs, tablets, ipads…
No content limitation
Job, Study, Food, Traveling, Housing…

8. Reach Out The World
No Boundary, No Time Limitation
Sharing and linking
Exchange, distribute and receive content
Wait for the Newspaper everyday?
Not anymore! You can read the latest BBC news about what is
happening anywhere all around the world, all you need is a
device that can connect to the Internet.

9. Value and Power of Publicness
 Publicness helps us to keep in touch
Develop global connections
Publicness enables the wisdom of the crowd
Opportunity to learn and share
Publicness makes and improves relationships
Ability to be known and found

10. Functions of Publicness
Identity-users reveal themselves
Conversation-users communicate with each other
Sharing-users exchange, distribute and receive content
Presence-users know if others are available
Relationship-users relate to each other
Reputation-users know the social standing of others and content
Groups-users are ordered or form communities
As YouTube shows, different levels of social media functionality
that can be achieved by sharing the data.

11. The Price of Privacy
Miss making connections?
Lose opportunities?
It takes effort to create privacy or to build a private image. If
you decide not to bother, if you opt out of using Facebook,
LinkedIn, Twitter, etc, then there’s now an opportunity cost: you
miss making connections that have personal or economic value.
“You have to pay in a mix of cash, time, social capital, etc.
if you want privacy.”

12. Publicness with Privacy?
Weibo Anti-corruption Thrives in China
Easy access to post a clue
Anonymity-personal data has been protected
To be heard by @influential people or organization
Resend and comments always help to broader investigations
Privacy and Publicness are neither mutually exclusive nor binary;
they aren’t competitors at all times.

13. Privacy Risks
Online service/ social media sites became the top privacy risk faced by people.
Office of the Australian Information Commissioner, Community attitudes to privacy survey, Research report 2013 .

14. Survey Question
Which is more important to you?

15. Survey 1
Markus, Austria, 22 years
Privacy is very important
Do not want people to know everything
To be a free person
Not be spied by government or networks

16. Survey 2
Carmen Neujack, Germany
Privacy is important
 Feels someone is spying her during online purchase
 Google and YouTube – wants to be private
 Does not like advertisements popping
 Does not want to give away contact and personal details
in public pages

17. Survey 3
Alvaro Fernandez, Spain
Publicness is important
 Sharing different things
 For connections and information
Ex: Trip advisor

18. Survey 4
Sachin Kulkarni, UK
Publicness is important
 Being connected to friends and family
 Easy access to world news information on
lastest technology
 Easy access to job postings. Eg: LinkdIn

19. Conclusion of the Survey
Survey opinion:
 Privacy - Security threat and trust issues
 Publicness – Builds relationship among people as well as encourages fast and easy learning

20. Conclusion
How good it is to get connected with groups, companies, government and society as a whole?
No one prefers Isolation in the modern era and Publicness plays a key role.
Efficient measures to be adopted to protect our Privacy
Make right choices
“Technology is neither good nor bad, and it can be used by good people or bad people”
-By Jeff Jarvis, director of the Tow-Knight Center for Entrepreneurial Journalism