Digital Transformation means a cultural shift for every organization. New (digital) tools might force them into new values - but will this work? What does this mean for management and leadership?

1. Digital Leadership
New tools, new values?
Martin Ciesielski (@medienmosaik)
Büşra Qadir (@bueshra)
July 27, 2017

4. First we build the tools,
then they build us.
Marshall McLuhan

6. Human Adaptability
Technological DevelopmentBUT:
Exponential growth is not stable!
We are here

7. „The fear that takes hold of the masses
comes from the feeling that something
essential is being definitively lost,
a relationship to places and reality is
disappearing, dissolving, evaporating.“
Paul Virilio, 2012

9. „Just look at the tweets of Donald Trump,
the ultimate form of media competence
and a perverted form of self-exposition.
Private tweets cannot be seperated from
politics, propaganda and info war
anymore.“
Geert Lovink

17. Why values?

18. 1. Important and lasting beliefs or ideals
shared by the members of a culture about
what is good or bad and desirable or
undesirable. Values have major influence
on a person's behavior and attitude and
serve as broad guidelines in all situations.
[…]
2. The monetary worth of something in
areas such as accounting, economics,
marketing or mathematics. See also
value.
businessdictionary.com
VALUES

19. "largest food network in the world"

23. Company values

25. Company
Mission
ValuesVision

27. Accept and
delegate
responsibility.
Leadership
by example.
Constant
desire for
renewal.
Togethernes
s and
enthusiasm.
Cost-
consciousness.
Striving to
meet reality.
Humbleness
and
willpower.
Daring to be
different.

29. Tesla’s mission
Create the most compelling car company
of the 21st century by driving the world’s
transition to electric vehicles

30. Be respectful
We acknowledge
and respect local
cultures and want
to be a part of
local communities
wherever we
operate.

31. Your leadership values

32. „We enter the real time reich of
communication with consequences,
a hybrid of the next level.
The souvereign power of execution
and marketing get unseparable.“
Geert Lovink

35. Competence
Qualifications
• Knowledge
• Skills
Interiorized
Rules
Interiorized
Values
Interiorized
Norms
Rules
Values
Norms
by John Erpenbecke
Competence development by…
• experiential learning and acting
• situational learning and acting
• experienced based learning and acting

36. Digital Transformation Model

37. Digital Transformation Model
by Willms Buhse

38. External communication

39. Time
Options
Our attention is limited

40. tools!

42. facebook

43. A PLACE FOR HUMAN CONNECTION

44. A PLACE FOR HUMAN CONNECTION

45. Values of using facebook as a tool
for external communication
REACH
1.5 billion
users!
SOCIAL
ENVIRONMENT
Content shown
between posts
from friends and
family
RICH MEDIA
Able to use photo
galleries, longer
texts etc.

46. Does facebook align with your values?
Exercise #3

47. The rise is due more network
effects and lock-in than
individual choice,
as we see when people try to
leave Facebook.
Jaron Lanier

48. twitter

49. 288,000
CEOs are on Twitter

51. Values of using twitter as a tool for
external communication
LIVE &
PUBLIC
FAST
Real-time content
travels fast and
spreads quickly
CONVERSA-
TIONAL
Users are likely to
engage with your
content directly

52. Does twitter align with your values?
Exercise #4

53. best
practices

59. „[…] This technological progress has been
accompanied by real propaganda,
notably in the way the media covers the
new creations presented by Steve Jobs,
Apple´s all-powerful CEO.
This combination of techno-scientific
domination and propaganda reproduces
all of the characteristics of occupation,
both physically and mentally.“
Paul Virilio, 2012

61. PROCLAIMER
For the creation and performance of this
presentation animals and humans were
harmed.
It caused pollutions and environmental
damages of an unidentified number.
Thx for noticing.

62. Internal communication
and collaboration

68. Does email align with your values?
Exercise #5

69. Internal and external
collaboration

76. Do these tools align with your values?
Exercise #6

77. Digitalism?

79. Magic of Convenience

82. If we love numbers so much in the world of business –
who ever did the sustainable* math of
sustainable benefits of technology
– sustainable costs of technology
= ?
No one can really do that? Too complex? Too complicated?
So how can we know that technology will save us?
Do we maybe only BELIEVE it…?
*Sustainability: ecological, social and ecological
The math of it all

85. The human being –
an animal trapped in its illusions
John Gray, Philosopher

88. „[…] The power of an ideology is not only
measured by the answers it can provide
but by the questions that it is able to
surpress.“
Paul Virilio, 2012

92. We believe in data, in logic and numbers –
so we created the most powerful machines to create the world we believe in.
numbers + logic => data + programs/algos => digital machines
Our logic and world view seems to work because we invented powerful even
brutal, violent and aggressive machines to create the world we want to see.
Do we really see the world how it is?
Or do we want to see our narratives being alive?
The power of our narratives

94. „A philosophical intelligence of the state
of the world needs to be developed to
regain control over the major social
choices that we have to make;
from this point of view, it is necessary to
rediscover the original force of
philosophical dicipline in the polis.“
Paul Virilio, 2012

95. „The meaning of the technological world
hides itself.“
„The revolution of technology will tie up,
bewitch, dazzle an blind mankind
that there will be the calculating thinking
as the only one of value and practice.“
Martin Heidegger, 1959

96. „Openness for the secret.“
„Serentiy to the things.“
Martin Heidegger, 1959

97. Digital Leadership
New tools, new values?
Martin Ciesielski (@medienmosaik)
Büşra Qadir (@bueshra)
July 27, 2017