Last week I had the pleasure of attending the Social Fresh conference in Tampa, Florida (they have a West Coast version coming up this summer – check it out!). Besides basking in the Florida sunshine, the conference had a tremendous amount to offer. With 300 attendees and a range of presenters, including Chris Brogan, Ted Rubin, Jay Baer and more, my mind was literally exploding at the incredible social insights shared over this two-day event.
While the public relations landscape seems to change at rapid speed, there are certain things that never change. With the exploding growth of social media, the need for strategic thinking has never been more important. Find out how to manage a social media campaign. Learn how your insight and deep understanding of strategy, paired with the skills and enthusiasm of technically savvy junior pros, can result in social media success.
Answer these 5 questions as related to social media:
1) What the heck is it?
2) Is it a fad?
3) Why are some afraid of it?
4) Why do we often get it wrong?
5) How do we do it right?
The project captured a total of 19 million tweets from the US and the UK over the span of four years, to better understand progress and challenges across the key areas.
The aim of this research is to provide supportive data and practical advice for campaigns hoping to change bullying and discrimination across the social web.
Key findings from this report are;
- Politics is the topic most likely to receive bullying remarks, followed by topics relating to sport and food.
- 7.7m Tweets featured racially insensitive language, men sent 59% of these.
- You are most likely to experience cyberbullying on Twitter between 5pm-8pm on a Sunday.
Last week I had the pleasure of attending the Social Fresh conference in Tampa, Florida (they have a West Coast version coming up this summer – check it out!). Besides basking in the Florida sunshine, the conference had a tremendous amount to offer. With 300 attendees and a range of presenters, including Chris Brogan, Ted Rubin, Jay Baer and more, my mind was literally exploding at the incredible social insights shared over this two-day event.
While the public relations landscape seems to change at rapid speed, there are certain things that never change. With the exploding growth of social media, the need for strategic thinking has never been more important. Find out how to manage a social media campaign. Learn how your insight and deep understanding of strategy, paired with the skills and enthusiasm of technically savvy junior pros, can result in social media success.
Answer these 5 questions as related to social media:
1) What the heck is it?
2) Is it a fad?
3) Why are some afraid of it?
4) Why do we often get it wrong?
5) How do we do it right?
The project captured a total of 19 million tweets from the US and the UK over the span of four years, to better understand progress and challenges across the key areas.
The aim of this research is to provide supportive data and practical advice for campaigns hoping to change bullying and discrimination across the social web.
Key findings from this report are;
- Politics is the topic most likely to receive bullying remarks, followed by topics relating to sport and food.
- 7.7m Tweets featured racially insensitive language, men sent 59% of these.
- You are most likely to experience cyberbullying on Twitter between 5pm-8pm on a Sunday.
Beyond Facebook: Leveraging Other Key Channels in Your Social MarketingMichael Stoner
Handout for the session presented by Patrick J. Powers (@patrickjpowers) and Michael Stoner (@mstonerblog) presented at the Symposium for the Marketing of Higher Education in New Orleans, 13 November 2012.
Fake it until you make it: The secret behind Trump's winOgilvy Consulting
Wait… What just happened? The Boost You Need to Kick-off 2017! This webinar is brought to you by Christopher Graves, Chairman of Ogilvy Public Relations Worldwide and Thomas Crampton, Global Managing Director of Social@Ogilvy. Our Ogilvy experts have prepared an exclusive webinar on the behavioral science lessons of Trump that all marketers and communicators need to know in a "post-truth" world. What you will learn: - Biases and quirks from brain and behavioral science that explain a lot of the news that hit us last year - The power of the illusory truth effect - When to use convert communicators Who is it for? Those working in PR, or interested in learning from cognitive and behavioural principles and their effect on the world as we know it today.
New ways of measuring Social Media ROI - by Heather HoldridgeBottom Line Ideas
Interesting article written by Heather Holdridge for www.frogloop/care2blog.
New ways of tracking social media ROI using some old school thinking which might just be enough to convince older school management types to buy-in to investing in social media.
#FIRMday London 27 Nov 2014 James Bywater Talent Q " Making the right impact ...Emma Mirrington
To reflect on the impact of social media on employer brand and recruitment practices.
To consider the Good, the Bad and the Ugly of using social media in recruitment.
To share the warning signs of ‘toxic assessment’ and some tips to prevent them
In November, the Engaging News Project and the University of Texas School of Journalism hosted their first Social Media Summit, a day-long gathering of journalists, academics and students to discuss experiences, benefits, and challenges of using social media. In this presentation, we review the key takeaways from the day.
Beyond Facebook: Leveraging Other Key Channels in Your Social MarketingMichael Stoner
Handout for the session presented by Patrick J. Powers (@patrickjpowers) and Michael Stoner (@mstonerblog) presented at the Symposium for the Marketing of Higher Education in New Orleans, 13 November 2012.
Fake it until you make it: The secret behind Trump's winOgilvy Consulting
Wait… What just happened? The Boost You Need to Kick-off 2017! This webinar is brought to you by Christopher Graves, Chairman of Ogilvy Public Relations Worldwide and Thomas Crampton, Global Managing Director of Social@Ogilvy. Our Ogilvy experts have prepared an exclusive webinar on the behavioral science lessons of Trump that all marketers and communicators need to know in a "post-truth" world. What you will learn: - Biases and quirks from brain and behavioral science that explain a lot of the news that hit us last year - The power of the illusory truth effect - When to use convert communicators Who is it for? Those working in PR, or interested in learning from cognitive and behavioural principles and their effect on the world as we know it today.
New ways of measuring Social Media ROI - by Heather HoldridgeBottom Line Ideas
Interesting article written by Heather Holdridge for www.frogloop/care2blog.
New ways of tracking social media ROI using some old school thinking which might just be enough to convince older school management types to buy-in to investing in social media.
#FIRMday London 27 Nov 2014 James Bywater Talent Q " Making the right impact ...Emma Mirrington
To reflect on the impact of social media on employer brand and recruitment practices.
To consider the Good, the Bad and the Ugly of using social media in recruitment.
To share the warning signs of ‘toxic assessment’ and some tips to prevent them
In November, the Engaging News Project and the University of Texas School of Journalism hosted their first Social Media Summit, a day-long gathering of journalists, academics and students to discuss experiences, benefits, and challenges of using social media. In this presentation, we review the key takeaways from the day.
Coursera partners with universities and makes a few of those universities’ courses available online for free to the public. Students are not required to be formally registered at a school to enroll. What seem like a revolution to the education system also faces many challenges.
iLearnList is a social computing website that helps users cultivate lifelong learning habits. It brings people with similar learning interests together to share knowledge, learning materials, and learning experience in a virtual collaborative work space. Users can also organize local learning activities, share their learning progress in person and discover new learning interests.
Mapa mental
Es un gráfico que expresa los pensamientos en función de los conocimientos que han sido almacenados en el cerebro, sirve para comprender de manera más visual algún tema, emplea más imágenes que palabras, pero las palabras utilizadas son realmente necesarias, son claves para entender el tema, generalmente cortas
Scales - Tutorial on Scales in TransparentChoice AHP softwareTransparentChoice
When making decision, it's important to be as unbiased as possible. Scales help you achieve this by providing an objective measure for your alternatives (the options from which you will make your decision) against the goals and criteria that matter to you.
In this tutorial, you will learn how to set up and use scales in TransparentChoice.
How to Create and Manage Your Online Presence
The internet plays a critical role in shaping your impressions about companies, products and people. So, what impression are you creating online about yourself? Whether you need to do some damage control to your online reputation or want to establish an online presence, Viveka Von Rosen (Larimer County Workforce Center) will present relevant and valuable information. She will discuss how you can pro-actively create a professional, powerful, positive, and consistent online presence for yourself and how to develop your personal brand.
LinkedIn as Continuing Professional Development Tools for Medical Doctors.(A...Ghassan Shahrour
LinkedIn as Continuing Professional
Development Tools for Medical Doctors.
(A case of ENT doctors)
(Introduction)
Ghassan Shahrour, MD.
Triangle Health Professional Development Network, NC, USA
trianglehpdn@gmail.com
Slide set for members of Departement of Translation, Interpreting and Communication at Ghent University 12 October 2015. How can social media play a part in your research and the communication of your research?
There are many applications of social media outreach, and this session will look at its application to non-profit objectives such as public relations, constituency building, citizen engagement, health behavioral change campaign, or fundraising.
The workshop will comprise presentations with case studies, one paper-based exercise, and open question time. We wish to run a needs assessment before the workshop to ensure the workshop meets participants' expectations.
The workshop will provide participants with a brief overview of communication models, social media trends, and a bigger picture view on how social media has changed the rules of online engagement. It will help participants better appreciate social media, assess its pros and cons, and evaluate if their organization should use or expand the scope of their social media activities.
Topics will include background information on social media; how traditional (one-way) communication paradigms no longer work in interactive media; and how two-way communication models operate online.
A key focus will be to help organization evaluate the pros and cons of social media, and then assess if social media offers any benefits to their organization. Participants will be asked to assess how social media can advance their organization's mandate, whether it is a viable channel for their constituents, its pros and cons for their situation, and then to review other relevant assessment criteria. Midway through the workshop, participants will be invited to complete a paper-based form to help them assess if social media offers enough benefits for their organization to adopt or expand the scope of their social media outreach.
The remainder of the presentation will focus on practical guidance for organizations that wish to implement or expand the scope of their social media outreach. Topics covered will include reassessing organizational goals; researching constituents; starting an incremental approach to social media outreach; defining the scope of your social media activities; mainstreaming into institutions; daily operations; responding protocols; institutional policies; tools of the trade; and methods for prioritizing resource allocations.
How to Promote Your Academic Career Using Social MediaMichael Gisondi
Presented at the Western Anesthesia Residents Conference 2021, sponsored by the Department of Anesthesia, Perioperative, and Pain Medicine at Stanford School of Medicine.
Urgent problems, rational solutions and passionate patient advocates are necessary but not sufficient to create change in health care organisations.
Lois Kelly and Carmen Medina of Rebels at Work will look at common mistakes in developing and introducing new ideas and discuss important and often overlooked organizational, interpersonal and personal self-awareness practices needed to navigate the journey from ‘I see a problem and have an idea’ to the idea being adopted.
An introduction to social media for nonprofits, and how they can use the many social platforms and tools to advance ideas. Includes real ways organizations are using social media, pros & cons, and best practices.
General Education Capstone – Week 2 AssignmentSocial Media P.docxgilbertkpeters11344
General Education Capstone – Week 2 Assignment
Social Media Pros and Cons
PowerPoint Assignment – Choose four social media PROS and four social media CONS from the list below. Create a PowerPoint presentation that details your support for the four PROS and four CONS you have selected. Be sure to use outside sources to support your opinions. In the end, you will have a 10-slide PowerPoint presentation – a title slide with your name and class, four slides for the PROS and four slides for the CONS, and a references slide.
PROS:
Messaging on social media sites can lead to
face-to-face interactions
when plans are made via the sites.
Social media
increases voter participation
and facilitates political change.
Social media helps
reduce loneliness of senior citizens
who are socially isolated.
Social media allows for
quick diffusion of public health and safety information
during crisis events.
The U.S. military and the Department of Veterans Affairs use social media to help
prevent suicide
.
Social media can help
disarm social stigmas
like anxiety or depression.
Crowdsourcing on social media allows people to
attain a goal
, empowering users to achieve positive change.
Social media provides
academic research
to a wider audience, allowing people access to previously inaccessible educational resources.
Social media sites can help improve overall well-being by providing users with a large social group creating a
“contagion” effect
.
Professional networking sites
like LinkedIn greatly assist companies to find personnel and job seekers to find work.
CONS:
Social media
posts cannot be entirely deleted
.
Social media can endanger our military,
journalists
and activists.
Social media use is associated with
personality and brain disorders
.
Students who are heavy social media users tend to have
lower grades
.
Social media can exacerbate feelings of disconnect and put children at higher risk for anxiety, depression, low self-esteem, eating disorders and even
suicide
.
Criminals can use social media to
commit and promote crimes
.
Social media can be a
drain on time
and use up hours that you can’t get back.
Advertising practices of social media sites may create an
invasion of privacy
.
Social media facilitates
sexting
, which can lead to revenge porn, criminal charges and a proliferation of personal images.
Hatcher, J. (2017, December 6). 20 Pros and Cons of Social Media Use. Retrieved from
https://www.success.com/20-pros-and-cons-of-social-media-use/
View your assignment rubric
.
.
Social Media Now: Adapting to Facebook and Twitter while Anticipating the Nex...Design for Good
Throw out the old model you've been using with traditional media. Social media isn't your grandma's audience. Not only does your new audience listen, they want to help you create. Find out how to adapt to social media by adjusting to two-or-more-way communication.
Similar to Social Media For Clinical Research Professionals (20)
Blinded clinical trials only became standardized into their current form in the 1980s. The history before this very recent phenomenon has become almost invisible, even though it was challenged right from the start by the AIDS crisis. The challenge to the RCT as the principle image of clinical research continues with the Ebola crisis and Right to Try legislation.
"Black Swans" are unknown unknowns- but the majority of things that affect your study are known risks. Let's look at some cases over my career and some current situations around the world to see what was predictable and what you can predict could affect your study and your career in the future.
How to solve problems in Microsoft Excel. Discussion of nested IF statements, VLOOKUP and HLOOKUP. Discussion of text analytics using Miscrosoft Excel.
How to follow Twitter even without an account. How to create an account. How to tweet and participate in a conversation. How to use Storify or Evernote to save tweets. How to use Hootsuite to set up a conference dashboard.
Some types of studies require unblinded personnel at the site and a matching unblinded monitoring and study management team. This presentation provides a little background on blinding and then reviews best practices for unblinding.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Improving profitability for small businessBen Wann
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The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
1. Social Media Strategies for Clinical
Research Professionals
draft slide deck provided for review
ACRP RTP – 10 Jun 2013
Mary K.D. D’Rozario
MSCR, CCRP, RAC, CCRA
President / Clinical Research Consultant
Clinical Research Performance, Inc.
mary.drozario@crplink.com
@marydrozario
marydrozario
marykddrozario
1
We work for sites.
2. Outcomes
Understand shift to social businesses.
Understand how to develop social media skills.
Understand social media for advertising (patient
recruitment).
2
3. Social: Why should I care?
3
Global differentiation of American workforce
Increased fragmentation of work performance
Efficiency
Job Satisfaction
Increased non-cash work
Cash for Unique Value
Social is nothing new
4. Fragmentation of Clinical Research
4
Primary
CRO
Sponsor
auditor
Site startup
Records
management
monitoring
auditors
monitors
Staffing co
PMs
Site training
Subject
recruitment
labs
FDA
Data
management
regulatory
Sites
IRB
5. Turning Social Media into Cash - Example
5
The value of micro-expertise has an outlet in social media.
6. Social: How are skills developed?
6
Closed Spaces
Limited Spaces
The Open Internet
Obtaining information
Providing Information
Replacing inefficient communication – the social
company
Personal
Business
7. Avoiding Social Media Blunders #1 Tip: Listen
First, Listen During, Listen After
7
http://www.ucsfbenioffchildrens.org/pdf/pubs/bridges/bridges_fall2011.pdf
Or, that time when the medical system did a better job of social media than everyone else.
8. Avoiding Social Media Blunders – Other Tips
• Know your audience.
Your audience are “lurkers”
• Know what you are saying means.
To your audience, and to the wider world.
• Be prepared for replies.
• Give more than you ask- provide value.
• Your tips?
8
9. Regulatory Landscape – What Has Happened
• Regulation was championed by Joshua Sharfstein
(@drJoshS), Principal Deputy Director of the FDA
2009 – 01/2011
• DRAFT Guidance for Industry: Responding to
Unsolicited Requests for Off-Label Information About
Prescription Drugs and Medical Devices
The only FDA guidance to mention social media.
• FDASIA Title XI. Section 1121: Internet Promotion
Policy
Regulation required by July 2014
9
10. Regulatory Landscape – What Hasn’t
Happened
• Social Companies
• Patient Recruitment
• Communication Deviations
• Everything Else
10
11. Other Legal Issues
• If you host social media…
…you may have responsibilities as a publisher.
• General liability
How will you reply to disgruntled or slanderous
patients?
Do you have a staff social media policy?
11
12. Advertising intended for study subjects goes
to the IRB.
• No:
Financial or business articles or releases.
“Dear Doctor” letters.
A simple list of the study name.
General disease information or practice information.
Material generated without the practice’s control.
• Patient comments.
• Yes:
Anything about the practice’s research activities.
Anything communicating information about a study.
OHRP Guidance on Institutional Review Board Review of Clinical Trial Websites,
20 September 2005
http://www.hhs.gov/ohrp/policy/clinicaltrials.html
12
13. Social Media Advertising Has Special Issues
• Is your IRB comfortable with social media?
• Is your lawyer on board?
• How will you handle replies?
Text and Route
Out of business hours
• How will you protect the information of those with
whom you interact?
• How will you document the advertising?
13
14. Some General Principles of Advertising
• Determine your goal
Who do you want to reach?
What do you want them to do?
• Find your audience
Is your audience segmented?
Which segment is the priority?
Where do they hang out?
Who do they follow?
14
15. Listening Tools in Health Care Social Media (#HCSM)
The Healthcare Hashtag
Project:
http://www.symplur.com/
healthcare-hashtags/
15
Google Keyword Tool
18. Messaging Principles
• Make it simple.
One click rule.
• Give them somewhere to go.
Website, facebook page, phone number…
What do you want them to do?
• Give them a reason to pay attention to you.
Consistent stream of information.
18
19. YouTube Case Study: UNC Hospitals
• http://www.youtube.com/watch?v=gokYh23d-9w
19
24. Social Media Tools
• Hootsuite.com or Tweetdeck.com
can link Twitter, Facebook, LinkedIn
• Klout.com – free quick-and-dirty measure of
social media impact
24
25. Social Media Big Picture – Further Reading
25
Jaron Lanier. (2013). Who Owns the Future? New York, NY:
Simon & Schuster
-Review of macroeconomic effect of social and policy
recommendations for the future.
Interview:
http://www.salon.com/2013/05/12/jaron_lanier_the_internet
_destroyed_the_middle_class/
26. Social Companies – Further Reading
26
Mark Fidelman. (2013). Socialized!: How the Most Successful
Businesses Harness the Power of Social. Brookline, MA:
Bibliomotion, Inc.
-What a social company looks like and how to get there.
Great twitter feed: @markfidelman
Forbes writer: http://www.forbes.com/sites/markfidelman
IMB. (2012). IBM executive brief: social business behavior. [Need
to search on google and provide IBM information to access white
paper.
27. Social Media for Advertising – Further Reading
27
Jennifer Grappone & Gradiva Couzin, (2010). Search Engine Optimization:
An Hour A Day. Indianapolis, IN: Wiley Publishing
There are a ton of good books and a ton of good free information, this just
happens to be one good book I read.
Cami Gearhart, JD. (December 2012). IRB Review of the Use of Social
Media in Research. The Monitor.
Oglivy Washington & The Center for Social Impact Communication at
Georgetown University. (November 2010). Using Social Media Platforms
to Amplify Public Health Messages. Published at
http://smexchange.ogilvypr.com/wp-
content/uploads/2010/11/OW_SM_WhitePaper.pdf
Tip: Follow some SEO experts on Twitter
to get advice in manageable chunks.
28. Social Messaging Content – Further Reading
28
Ann Handley & C.C. Chapman. (2012). Content Rules: How to create
killer blogs, podcasts, videos, ebooks, webinars (and more) that engage
customers and ignite your business (New Rules Social Media Series).
Hoboken, NJ: John Wiley & Sons, Inc.
How to use existing personnel and materials to develop content.
Robert W. Bly. (2007). The Copywriter’s Handbook: A Step-by-Step Guide
to Writing Copy That Sells. New York, NY: Henry Holt and Company, LLC
Randy Olson. (2009). Don’t Be Such a Scientist: Talking Substance in an
Age of Style. Washington: Island Press
29. How to Create a Facebook Friends List
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Click “manage lists” at the bottom of the drop down.
On the old Facebook (currently on tablets), find “FRIENDS” on the left side of the screen
and hover mouse to the right of the word. Click on “more.”
30. How to Use a Facebook Friends List
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When you start a post, who can see it is next to the “post” button. Select “custom” and
you will get this window.
Use your friends list to either be “share with” or use to share with everyone except
“don’t share this with.”
31. Don’t Be the Facebook Dramatist
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Tip: Put up your post with the most restrictive view you use. Then change it to be
more viewable after you post. This way your next post will still be restricted.
Caution: Facebook uses the setting “you” last used. So if your last post was from an
app that was “all friends”, the next post you write will be all friends.
Tip: You can now set who can see app postings. One option is to set it to “me” and
only make visible to others posts which you select as meaningful.
Tip: Consider hiding/limited people rather than unfriending.
Tip: Look first, then ask for information.
Tip: Consider your audience. Use lists to direct to the right audience.
32. Be Awesome on LinkedIn
• Read this for simple, realistic instructions to
create a good LinkedIn Profile:
http://www.examiner.com/article/21-steps-to-the-
perfect-linkedin-profile
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As the positive people for their stories.Facebook – social “training wheels”Not taught. Recent poll that teens are leaving FB because of “drama”Limited SpacesAsk for examples. Discuss issues of forum cultureRemember that limited spaces are never that limited- example: Lanier’s special place discussed in You Are Not A Gadget
Watch first 1:30Ask for opinions before I give mine-camera at eye level or above-focus on the MESSAGE (Don’t be such a scientist)