The document provides guidelines for effective tweeting, including: - Tweets should be 140 characters or less to fit within Twitter's character limit. - Users should tweet at least 3 times per day and can repeat tweets up to 4 times. - Tweets should include a mix of content about yourself, general topics, facts, emotions, and 50% should include links or pictures.

1. How long should my tweets be?
Maximum Length of a Tweet
Space for “RT :”
No. of Characters in My User Name (count the @):
Maximum Length for Maximum Retweets
(Shorter is better!)
140
4
136
=
=
What should my tweets be about?
Me
It
You
Statements
Facts
Emotions
I am eating a
cheeseburger.
Cheeseburgers are
made of burgers
and cheese.
This classic
cheeseburger will
remind you of your
childhood.
How often should I tweet?
Minimum
3/day
Repeat
up to 4x
22x Day
50% with
Links / Pics
Repeat in
the Future
Livetweet
Events
Ads < 10%
Retweet the
Retweets of You
Your Original
Content
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Tweet Writing Infographic v. 1.1, 02FEB2014
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