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Advancing Ideas Through Social Media<br />For Nonprofits<br />By Hollis ThomasesPresident & CEO, Web Ad.vantage, Inc.<br />
What is Social Media?<br />
What is Social Media?<br />It’s not just about using Facebook…<br />Wikipedia defines social media as “internet and mobile...
What is Social Media?<br />Social Media vs. Social Networking<br />Social Media<br />Social Networking<br />More specific ...
Social Media Users<br />Who Uses Social Media?<br />Public & Private Sector<br />Government<br />Citizens<br />The Communi...
What is Social Media?<br />6<br />Social Media Has Its Own Vernacular<br />LinkedIn<br />Twitter<br />Facebook<br />Tweets...
Let’s see Social Media in action…<br />
What is Social Media?<br />User Generated Content<br />
What is Social Media?<br />Crowdsourcing<br />Sure, be glad to.<br />What do you need?<br />What can I do?<br />What #ceoe...
What is Social Media?<br />Social Media ~ Word of Mouth 2.0<br />Ratings, Reviews, Recommendations, Opinions, Criticisms<b...
Social Media Channels<br />11<br />Let’s see some examples…<br />
Social Media Channels<br />12<br />Social Networks<br />
Social Media Channels<br />Blogs<br />13<br />
Social Media Channels<br />Multimedia Hosting/Streaming Sites<br />14<br />
Social Media Channels<br />Comments<br />15<br />
Social Media Channels<br />16<br />Reviews<br />
Social Media Channels<br />17<br />Social Bookmarking & Sharing<br />
Social Media Channels<br />18<br />Content & Q/A Sites<br />
Social Media Channels<br />19<br />Forums & Chat<br />
Social Media Channels<br />20<br />Mobile + Social<br />
How & Why Ideas Spread<br />
How Ideas Spread<br />22<br />How a Great Idea is Born<br />It’s something unique or different<br />Address a real need to...
How Ideas Spread<br />News/media outlets<br />Original content<br />e.g. user generated content<br />Content permutations<...
How Ideas Spread<br />24<br />Key Influencers<br />Reactions<br />Flow of Information<br />Re-tweets<br />Re-blogs<br />Li...
How Ideas Spread<br />25<br />What Makes an Idea Spread?<br />A few reasons why people pass things on:<br />It is helpful ...
Social Media Benefits/Ills<br />Benefits/Pros<br />It’s “free”<br />Everyone has ideas they want to express; you just have...
Social Media Benefits/Ills<br />Ills/Cons<br />Must overcome learning curves to new, constantly evolving form of communica...
How real organizations are using social media…<br />
Uses of Social Media<br />Raise Awareness/Branding<br />
Uses of Social Media<br />Community Service<br />
Uses of Social Media<br />Build Relationships<br />
Uses of Social Media<br />Staff/Volunteer Recruitment<br />
Uses of Social Media<br />Thought Leadership<br />
Uses of Social Media<br />Change Attitudes<br />
Uses of Social Media<br />Create Evangelists<br />
Uses of Social Media<br />Advocacy & Action<br />
Uses of Social Media<br />Solicit Donations<br />
Uses of Social Media<br />Manage Crises<br />MIA<br />
Best Practices<br />Establish Goals<br />Don’t just put it on “autopilot”<br />Don’t expect it to be a one-way street<br /...
General Social Media Resources<br />
Thank You!<br />My Book:Twitter Marketing: An Hour a Day<br /><ul><li> Available at Amazon.com,   Barnes & Noble, and Borders
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Advancing Ideas Through Social Media for Nonprofits

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An introduction to social media for nonprofits, and how they can use the many social platforms and tools to advance ideas. Includes real ways organizations are using social media, pros & cons, and best practices.

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Advancing Ideas Through Social Media for Nonprofits

  1. 1. Advancing Ideas Through Social Media<br />For Nonprofits<br />By Hollis ThomasesPresident & CEO, Web Ad.vantage, Inc.<br />
  2. 2. What is Social Media?<br />
  3. 3. What is Social Media?<br />It’s not just about using Facebook…<br />Wikipedia defines social media as “internet and mobile-based tools used for sharing information”<br />We say: content created by the masses rather than by an industrial complex known as “the media”<br />The main activity on social media sites consists of connecting with other like-minded people and/or sharing some form of content…<br />
  4. 4. What is Social Media?<br />Social Media vs. Social Networking<br />Social Media<br />Social Networking<br />More specific term<br />Social Networking is Engagement<br />More two-way communication<br />Focus is on building relationships and establishing reputations<br />Platforms deliver the engagement<br />Broad term<br />Social Media is a Channel<br />More one-way communication<br />Focus is on content generation & consumption<br />Multiple delivery mechanisms<br />
  5. 5. Social Media Users<br />Who Uses Social Media?<br />Public & Private Sector<br />Government<br />Citizens<br />The Community At Large<br />
  6. 6. What is Social Media?<br />6<br />Social Media Has Its Own Vernacular<br />LinkedIn<br />Twitter<br />Facebook<br />Tweets<br />Follow vs. Following vs. Friends (“Tweeps”)<br />Mentions/@replies<br />DMs<br />Shortened URL<br />Hashtags<br />Tweetups<br />Network<br />Connections<br />Recommendation<br />Groups<br />Likes<br />Friends vs. Like(rs)<br />Profile vs. Page<br />Status Update<br />Apps & Games<br />Blogging<br />YouTube<br />Blog vs. Blogging vs. Blog Post<br />RSS Feed<br />Comments<br />Social Bookmarks<br />Channel<br />Views<br />Spotlight Videos<br />Promoted Videos<br />Featured Videos<br />
  7. 7. Let’s see Social Media in action…<br />
  8. 8. What is Social Media?<br />User Generated Content<br />
  9. 9. What is Social Media?<br />Crowdsourcing<br />Sure, be glad to.<br />What do you need?<br />What can I do?<br />What #ceoelearn project?<br />I’m<br />available.<br />I can help!<br />
  10. 10. What is Social Media?<br />Social Media ~ Word of Mouth 2.0<br />Ratings, Reviews, Recommendations, Opinions, Criticisms<br />
  11. 11. Social Media Channels<br />11<br />Let’s see some examples…<br />
  12. 12. Social Media Channels<br />12<br />Social Networks<br />
  13. 13. Social Media Channels<br />Blogs<br />13<br />
  14. 14. Social Media Channels<br />Multimedia Hosting/Streaming Sites<br />14<br />
  15. 15. Social Media Channels<br />Comments<br />15<br />
  16. 16. Social Media Channels<br />16<br />Reviews<br />
  17. 17. Social Media Channels<br />17<br />Social Bookmarking & Sharing<br />
  18. 18. Social Media Channels<br />18<br />Content & Q/A Sites<br />
  19. 19. Social Media Channels<br />19<br />Forums & Chat<br />
  20. 20. Social Media Channels<br />20<br />Mobile + Social<br />
  21. 21. How & Why Ideas Spread<br />
  22. 22. How Ideas Spread<br />22<br />How a Great Idea is Born<br />It’s something unique or different<br />Address a real need to a real problem<br />Understand your audience’s mindset<br />Improve upon an existing idea<br />Has a clear purpose that won’t be lost in execution<br />Tap into people’s passions & dreams<br />It’s something realistic & achievable<br />Think divergently<br />
  23. 23. How Ideas Spread<br />News/media outlets<br />Original content<br />e.g. user generated content<br />Content permutations<br />Memes<br />RSS feeds<br />Search and aggregation tools<br />23<br />Where People Go Online for Information<br />Plagiarism<br />
  24. 24. How Ideas Spread<br />24<br />Key Influencers<br />Reactions<br />Flow of Information<br />Re-tweets<br />Re-blogs<br />Likes<br />Thumbs/Votes Up<br />Pingbacks<br />Comments<br />Shares<br />Responses<br />Forwards<br />Flow of Information<br />
  25. 25. How Ideas Spread<br />25<br />What Makes an Idea Spread?<br />A few reasons why people pass things on:<br />It is helpful or informative information<br />People like to feel “in the know” and alert others to what they discover<br />People care about the outcome and want to contribute toward that end, by enlisting others<br />It’s something people agree with and might have difficulty expressing on their own<br />It is beneficial in some way to those who share it<br />People feel they’ll appear out-of-touch if they don’t!<br />
  26. 26. Social Media Benefits/Ills<br />Benefits/Pros<br />It’s “free”<br />Everyone has ideas they want to express; you just have to tap into them<br />Tangible metrics show you what works and what doesn’t<br />It’s one-on-one; makes organizations more approachable than through traditional media<br />It’s happening whether you’re a part of it or not, so pay attention!<br />Strength in numbers; hundreds of millions of people are using it<br />Transparency<br />Ease of reaching people (new, old, powerful)<br />26<br />
  27. 27. Social Media Benefits/Ills<br />Ills/Cons<br />Must overcome learning curves to new, constantly evolving form of communication<br />Care & feeding isn’t free<br />Loss of productivity; time “wasters”<br />Subject to group-think<br />Repression of critical thinking/individuality<br />Pressure to conform?<br />Can lead to the “dumbing down” of ideas<br />Disintermediation of human face-to-face contact<br />What’s the long-term impact of this on society?<br />Potential for pitfalls: very public blunders, technicalproblems, etc.<br />27<br />
  28. 28. How real organizations are using social media…<br />
  29. 29. Uses of Social Media<br />Raise Awareness/Branding<br />
  30. 30. Uses of Social Media<br />Community Service<br />
  31. 31. Uses of Social Media<br />Build Relationships<br />
  32. 32. Uses of Social Media<br />Staff/Volunteer Recruitment<br />
  33. 33. Uses of Social Media<br />Thought Leadership<br />
  34. 34. Uses of Social Media<br />Change Attitudes<br />
  35. 35. Uses of Social Media<br />Create Evangelists<br />
  36. 36. Uses of Social Media<br />Advocacy & Action<br />
  37. 37. Uses of Social Media<br />Solicit Donations<br />
  38. 38. Uses of Social Media<br />Manage Crises<br />MIA<br />
  39. 39. Best Practices<br />Establish Goals<br />Don’t just put it on “autopilot”<br />Don’t expect it to be a one-way street<br />Give before you get<br />Don’t be overly commercial<br />Use tools to help build relationships, manage accounts (efficiency & productivity), and enhance your content…<br />Improve your Friends/Followers/Connections’ experience<br />Where appropriate, integrate across platforms<br />Monitor, LISTEN, and engage<br />Common Social Media Best Practices<br />
  40. 40. General Social Media Resources<br />
  41. 41. Thank You!<br />My Book:Twitter Marketing: An Hour a Day<br /><ul><li> Available at Amazon.com, Barnes & Noble, and Borders
  42. 42. Book’s website: Why140.com
  43. 43. Book hashtag: #TMHAD</li></ul>How To Reach Me:<br />e. hollis@webadvantage.net<br />p. (410) 942-0488<br /> @hollisthomases<br /> facebook.com/hollisthomases<br /> linkedin.com/in/hollisthomases<br />

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