Social media marketing gurus tell you that you can’t ignore the chatter about your business, your brand and your industry. Social media has corporate marketers feeling the pressure to participate in and steer the conversation. We need to build credibility and become a thought leader, right?
But what’s so genuine, noteworthy, or even social about social media marketing? Status updates to people you hardly know? Networking via 140-character opinions? How many relationships can you truly manage before you’re just adding to the noise?
Businesses need to get found, engage and convert, and while growing in popularity, can social media marketing match a business blog when it comes to creating leads and customers?
In this presentation, I weigh the merits of social media marketing and blogging for business and try to help you prioritize your efforts for the best return on investment (ROI). That is what it's about, right?