Business Blogging

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My presentation on business blogging from the Fresh Business Thinking conference 30 May 2008

Published in: Business, Technology
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  • Hi Amit, there was a video of the presentation made on the day. It'll probably be a few days before it's uploaded, and it will be edited down, but hopefully it should still be of use. It will be on this page here: http://www.freshbusinessthinking.com/video.php
    I'll add a link to it once it's up there.
    If you're interested in this stuff you might also want to check out our free e-books, which include a chapter on business blogging:
    http://www.nixonmcinnes.co.uk/ebooks/
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  • Any chance this could be converted into a slidecast by adding audio and synching it... that would add the context as well
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Business Blogging

  1. 10. $38,000,000
  2. 11. Curious Personal Open-minded Friendly Informal Concise Collaborative Welcoming Authentic Kind Caring Useful
  3. 12. Getting started <ul><li>Listen first </li></ul><ul><li>Use WordPress </li></ul><ul><li>Own domain name </li></ul><ul><li>Commit </li></ul>
  4. 16. What’s wrong with Avis? <ul><li>No sat nav </li></ul><ul><li>Complicated contracts </li></ul><ul><li>Poor loyalty scheme </li></ul><ul><li>Can’t find pick-up points </li></ul>
  5. 22. Exercise! <ul><li>You’ve found a very vocal criticism of your company on a blog. </li></ul><ul><li>Write the first and last sentence of your comment. (Don’t worry about the middle bit.) </li></ul>
  6. 35. Exercise! <ul><li>Come up with 2 or 3 concerns or barriers to blogging. </li></ul><ul><li>See if you can come up with ideas for getting around them. </li></ul>
  7. 43. <ul><li>Listen first </li></ul><ul><li>Conversation, not publishing </li></ul><ul><li>Be a useful conversationalist </li></ul><ul><li>Build relationships - one at a time </li></ul>
  8. 46. <ul><li>Thank you. </li></ul><ul><li>www.tomnixon.co.uk </li></ul><ul><li>www.nixonmcinnes.co.uk </li></ul><ul><li>twitter.com/tomnixon </li></ul>

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