MS&L Cause Marketing Case Studies Promoting Brands Through Philanthropy
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MS&L created a cause marketing campaign called "Kids Take A Stand" for Sunkist lemons to empower kids to raise money for charity through lemonade stands. The program raised over $800,000 and received over 17 million media impressions. It increased web traffic by 200% and sales by up to 38% at key retailers. The campaign was recognized with several awards.
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