The document provides an overview of a presentation on social media and content marketing. It discusses trends in marketing such as inbound marketing and brand journalism. It also covers various social media platforms and strategies for content creation, including developing personas, editorial calendars, and curating content. Tips are provided for writing content optimized for websites and search engines. Participants engage in exercises to identify relevant platforms, content ideas, and develop an editorial calendar for their business.
Inbound marketing workshop covering strategy, content generation, curation, distribution, repurposing and measurement. Also includes a case study on the Congregation.ie content led marketing approach.
Find Your Voice: A Content Strategy Workshop (revised)Big Big Design
Do you love the way your organization communicates on social media? Are your posts and tweets and updates consistent? Are they unique, so no one else could be saying the same things? Are they memorable enough that anyone cares?
To best communicate with the communities you serve and connect to — on social media or through any channel — you need to be clear about your communication goals. In this hands-on workshop, you and your team will work together to develop a Message Architecture. You'll be able to use this fundamental yet simple tool to make tactical communication decisions — on content, style and tone, visual design, and more. It will help you project a clear and consistent message to the world — and to all within your organization.
By the end of this workshop you will:
* Know what a content strategy is and how it helps you keep a consistent brand identity
* Know how a message strategy forms the foundation of your content strategy
* Have developed with your team members a memorable message strategy that's unique to your organization
* Understand how to use this message strategy to inform decisions for your social media presence and beyond
My focus in this presentation is to show what Google is looking for in relation to search engine optimization. I also briefly address ads, social media and how to pick an SEO firm. I am an attorney presenting to attorneys, but anyone should find the concepts useful. This is meant to be a basic level seminar for those who don't know much about SEO.
Inbound marketing workshop covering strategy, content generation, curation, distribution, repurposing and measurement. Also includes a case study on the Congregation.ie content led marketing approach.
Find Your Voice: A Content Strategy Workshop (revised)Big Big Design
Do you love the way your organization communicates on social media? Are your posts and tweets and updates consistent? Are they unique, so no one else could be saying the same things? Are they memorable enough that anyone cares?
To best communicate with the communities you serve and connect to — on social media or through any channel — you need to be clear about your communication goals. In this hands-on workshop, you and your team will work together to develop a Message Architecture. You'll be able to use this fundamental yet simple tool to make tactical communication decisions — on content, style and tone, visual design, and more. It will help you project a clear and consistent message to the world — and to all within your organization.
By the end of this workshop you will:
* Know what a content strategy is and how it helps you keep a consistent brand identity
* Know how a message strategy forms the foundation of your content strategy
* Have developed with your team members a memorable message strategy that's unique to your organization
* Understand how to use this message strategy to inform decisions for your social media presence and beyond
My focus in this presentation is to show what Google is looking for in relation to search engine optimization. I also briefly address ads, social media and how to pick an SEO firm. I am an attorney presenting to attorneys, but anyone should find the concepts useful. This is meant to be a basic level seminar for those who don't know much about SEO.
A beginners guide for contractors looking to add digital marketing to their marketing efforts. This presentation covers getting started on social media sites such as Facebook, Twitter, LinkedIn, YouTube, creating a mobile website and reputation management with Google Alerts.
Content marketing is a hot topic for associations looking to provide more value and stay relevant for their members.
How can associations be sure they are creating the right kinds of content? Will their members even read it, let alone find if valuable or share it with others?
This webinar will include some of the best tips, tools and tactics for creating content that your members will value and help you grow your organization.
Learn how to be the resource your members need and become a critical partner in their success.
Plus we’ll include 25 sample blog post ideas to get you going quickly on new content for your members.
The online landscape is continuing to evolve for both marketing professionals and graphic designers. The Karcher Group reviews the top 10 changes to web marketing and web design for 2013 and beyond. Originally presented by Jon Dulac and Andrew Husted on March 14 as part of the 2013 Breakfast Bootcamp series.
LinkedIn is now a content platform, not just a great database and lead generation tool. This presentation looks at what has changed in 2014 and how to use LinkedIn now in your marketing mix.
Free Webinar: 2020 Design Trends: Create an Awesome Website!June Bachman
Information Includes:
-Know the best website practices & trends
-Understand fresh design techniques for 2020
-Know what design strategies work on sites & why
-Understand old school techniques to remove.
-And much, much more!
Presentation for Lafayette/West Lafayette Convention & Visitors Bureau on May 12, 2011 about Integrated Digital Strategy for Hospitality and Tourism entities
Hypersyndication: How To Connect Your Social Media Accounts Into A NetworkRichard Harrington
What is hypersyndication?
Using RSS Feeds
Creating a publishing plan
Preparing files
The importance of branding
Connecting multiple accounts
An introduction to scheduling social media
You can view the full webinar at http://bit.ly/1Wlh1lJ
Social media and online marketing have changed the way that business is done. In this presentation, Dawn explains you the process of setting up your social media pages, what you need to get started, and creating an easy on-going strategy to build visibility.
Website: adwordsrobot.com
A beginners guide for contractors looking to add digital marketing to their marketing efforts. This presentation covers getting started on social media sites such as Facebook, Twitter, LinkedIn, YouTube, creating a mobile website and reputation management with Google Alerts.
Content marketing is a hot topic for associations looking to provide more value and stay relevant for their members.
How can associations be sure they are creating the right kinds of content? Will their members even read it, let alone find if valuable or share it with others?
This webinar will include some of the best tips, tools and tactics for creating content that your members will value and help you grow your organization.
Learn how to be the resource your members need and become a critical partner in their success.
Plus we’ll include 25 sample blog post ideas to get you going quickly on new content for your members.
The online landscape is continuing to evolve for both marketing professionals and graphic designers. The Karcher Group reviews the top 10 changes to web marketing and web design for 2013 and beyond. Originally presented by Jon Dulac and Andrew Husted on March 14 as part of the 2013 Breakfast Bootcamp series.
LinkedIn is now a content platform, not just a great database and lead generation tool. This presentation looks at what has changed in 2014 and how to use LinkedIn now in your marketing mix.
Free Webinar: 2020 Design Trends: Create an Awesome Website!June Bachman
Information Includes:
-Know the best website practices & trends
-Understand fresh design techniques for 2020
-Know what design strategies work on sites & why
-Understand old school techniques to remove.
-And much, much more!
Presentation for Lafayette/West Lafayette Convention & Visitors Bureau on May 12, 2011 about Integrated Digital Strategy for Hospitality and Tourism entities
Hypersyndication: How To Connect Your Social Media Accounts Into A NetworkRichard Harrington
What is hypersyndication?
Using RSS Feeds
Creating a publishing plan
Preparing files
The importance of branding
Connecting multiple accounts
An introduction to scheduling social media
You can view the full webinar at http://bit.ly/1Wlh1lJ
Social media and online marketing have changed the way that business is done. In this presentation, Dawn explains you the process of setting up your social media pages, what you need to get started, and creating an easy on-going strategy to build visibility.
Website: adwordsrobot.com
IIA Conference Hostel World PresentationEoin Kennedy
Presentation by Colm Hanratty of Hostel World at the Irish Internet Association Conference on international social media as part of the Social Media Working Group breakout session.
Confession of an Unconference. Digital Lessons from Congregation.ieEoin Kennedy
Confessions of an Unconference. Presentation to Online Marketing Galway #omig in the Harbour Hotel on the digital lessons of the social media unconference Congregation #cong13
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
A detailed study on LinkedIn and its associated components, the Do's and Don'ts with case studies. It will help developing an idea about fundraising too.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Superfast Business - Winning and keeping customers online (Dorset)Superfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Why should social media matter to manufacturers?
During this webinar, John Sonnhalter and Greg Habermann of SageRock discuss how social media isn't only relevant, but crucial, to overall marketing initiatives for manufacturers.
The one-hour presentation covers YouTube, SlideShare, LinkedIn and blogs.
Recorded version with Q&A available on YouTube at http://youtu.be/Nh09hgtEbHM
A three-hour, interactive workshop where attendees define customer personas, draft concepts for content and more. Two worksheets accompany this deck, but are not included.
Similar to Content Marketing for your Business (20)
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Presentation by Alessandro Prest from LogoGrab on the latest trends in Artificial Intelligence, Image Search, language development and in company innovation at #cong17 CongReagtion in Ashford Castle Cong, Co Mayo on Nov 24th.
Presentation by Tom Murphy in Ashford Castle as part of #cong17, CongRegation unconference in Cong, Mayo, www.congregation.ie. Tom presented on Innovation and Failure
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CongRegation at Engenuity Midlands Network | Innovation Management dec 4 2017 v2Eoin Kennedy
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Online PR and Reputation Management 2015Eoin Kennedy
Online PR course covering changes in the media, SEO press releases, media trends, social journalism and pitching, online video, content curation, surfacing content, Newsjacking, Native Advertising, Strategy, Social Media Platforms, Listening and Monitoring and Crisis Management.
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Presentation at the GradIreland fair focusing on the perspective of an interviewer and outlining the importance of content and use of social media.
This presentation puts the job seeker in the shoes a recruiter and walks through the steps in analysing candidates.
DMI Q2 Industry Update delivered in the College of Anaesthetists of Ireland. I look at some case studies of Irish social media #fails and trends before talking about what companies need to do to be prepared and some pointers on what to do in middle of a crisis.
Presentation given at Search Marketing World 2009 in the Crown Plaza Hotel in Dublin. Focuses on changes in traditional media, how news formation and sharing has changed and how to get more from a press release.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
8. Why content marketing
Not
about
selling
Helpful
&
Informa5ve
Happy
to
share
Happy
to
endorse
Socially
validated
Tell
your
story
Drive
higher
quality
traffic
Leadership/Authority
posi<oning
Rela<onships
built
on
trust.
SEO
ranking
Builds
Loyalty
Word
of
mouth
BeGer
Customer
understanding
Creates
connec<ons
Engagement
18. Exercise 1
Post up your buyer personas?
Ideally a pencil picture and some data from:
• Background & Demographics
• Goals & Challenges
• Quote & Objections
• Marketing
• (include groups and likes)
Hubspot.com
19. Facebook
• 2.3 m Irish FB profiles
• 1.7 m mobile
• 280 friends average
• 120k over last 6 months
• 59%
• Like 79 average pages.
• 70% Irish business.
• Monday
• T & Cs.
IPSOS MRBI
23. LinkedIn
• 700K + Irish LinkedIn Profiles
• 23%
• Linked in growing x3 faster than FB
• Average user is 35 to 44 living in Dublin AB
social class
• Surface content in groups
• Use to grow Twitter
25. Flickr & Pix.ie & Pinterest
• Photosharing sites
• Great for broadening
• your digital footprint
• Don’t tell. Show.
• Great for user generated content
which can be reintegrated into
your website. Eg. Guinness
Storehouse
26. YouTube
Second biggest search engine
1.3 Million Irish users in 2010
400 million views per month
Think how you can make sticky
video content, eg. Bacardi Ireland
39. Exercise 2
What platforms work best for your customers?
What is your domain authority?
Find an associated influential blog you could guest post on?
Find the keywords for you sector and audience?
http://tools.seochat.com/tools/related-keywords-tool/
https://adwords.google.com
40. Content Brain Storming Ideas
• Read books.
• Company/Customer Group
Brainstorm.
• Invest in self-development.
• Question basic assumptions.
• Take a contrarian view.
• Create a story.
• Interview others.
• Social networking.
• Keyword Analysis.
48. Writing good content
1 Focused Keywords
2 Open strongly
3 Be lively and entertaining
4 Write well
5 KISS (Keep It Short and Sweet)
6 Think visually
7 Stay current
8 Be accurate
9 Make your content easy to navigate
10 Be paranoid about proof reading
11 Be obsessed with data
Pat Wootton,
PromptProofing.com
61. Crowdsourcing/UGC
Use your audience as a research group:
• Doritos Attack on Westminster
• Mountain Dew Dewmocracy
Forest Whittaker asked for the next
flavour. The winner (called Voltage was
unveiled in 2008.
• Sugru
• Glenisk
62. Exercise 6
Use feedly.com and identify 5
pieces of content you could
curate.
Identify where you could share
and why.
65. Anchor
text
Search
engines
put
a
lot
of
weight
on
anchor
text,
so
use
keyword
phrases
accordingly
! This is the text that is the clickable part of a link
! You should avoid using ‘click here’ type text as
it is meaningless to search engines.
! Anchor text is useful to both people and search
engines, as it tells them what the page they are
about to visit is about.
! Consider using a use a call to action to
encourage users to click a link or button and
complete a task.
Anchor text.
72. More video options.
• 6
Sec
video
• Simple
opera<on
• No
hos<ng
• Social
seeding
• 15 Sec video
• Cover frame
73. Amplifying Earned Media Content.
• Surfacing
content.
• Other
stories
from
the
web.
• Publishers.
• Ricochet
New
York
Times.
• Ad
S<tched
to
content
link.