The Holy Triad

The document discusses the "Holy Triad" of social media platforms - Facebook, LinkedIn, and Twitter. It provides statistics on usage and demographics for each platform. It then gives guidance on best practices for using each network, including what type of content and tone to use, how much time to spend on each platform, and example case studies of businesses that have been successful on these networks. The overall purpose is to help users understand how to effectively utilize all three major social media platforms as part of their marketing and business development strategies.