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This document discusses engaging key stakeholders through social media. It provides an overview of changing media landscapes with newspaper layoffs and buyouts. It then discusses various social media platforms like blogs, podcasts, RSS, social networking sites, wikis, and YouTube. The document also discusses Mayo Clinic's use of various platforms like their medical edge syndication and news clips blog. It concludes by offering practical advice on how to use social media for business needs and getting started, while addressing data security concerns.








































