The document provides tips for writing effective sales emails. It discusses key aspects like the subject line, first sentence, body, and call to action. It recommends making emails personal and valuable to the reader to increase the chances they will read the entire email. Additionally, it suggests using emails throughout the sales process for follow-ups, generating interest, and post-purchase communication. Clever subject lines, humor, and being surprising are also presented as unique techniques that can be used in emails.

1. 1
Learn How to Sell
Via Email
with &
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Bradford Shimp

4. 4
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Sales Consultant, Yesware
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Christopher Wolfel
@Yesware
@CJWolfel13

5. 5
What are the stages of anWhat are the stages of an
email sales process?email sales process?

6. 6
Stages of the sales process
Need recognition
Assessment of alternatives
Post purchase
Information gathering
Purchase

7. 7
What is the most importantWhat is the most important
part of an email?part of an email?

8. 8
The Subject Line is Key
Grab attention, make them want to open it
Keep it short
Be relevant to the reader
Bad
Good

9. 9
What are other importantWhat are other important
aspects of a sales email?aspects of a sales email?

10. 10
First Sentence
Provide value
Be relevant to the reader
Body
Keep it short
Break up sections
Call to action
Propose or declare next steps

11. 11
How do you make sure someHow do you make sure some
reads your entire email?reads your entire email?

12. 12
Put them first
Make it personal
Provide real value
Keep it short

13. 13
For example

14. 14
When can you email?When can you email?

15. 15
All the time
Generate interest
Call follow-up
During the sales process
Post purchase

16. 16
What “unique” techniquesWhat “unique” techniques
can you use in emails?can you use in emails?

17. 17
Clever subject lines
SEOpportunity
Make it rain with Yesware
Make a joke
Be surprising
Use humor

18. 18
Did you fall?

19. 19
3 Things to remember
Selling is a process, stick with it
Test your subject lines
Provide value so you can keep emailing

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