Wave 3 - Since when did we start trusting Strangers

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Wave 3 - Since when did we start trusting Strangers

The story so far in social networking has been the incredible growth in the numbers of people using them. But Wave 6 shows that in the future the biggest impact will come from the increasing amount of time people are spending on them. Social networks are now legitimate rivals to all forms of media and will continue to have a huge effect on online consumption in particular. Consumers are continuing to move away from increasingly siloed brand websites, viewing it as a one dimensional experience compared to that offered by social media. Brands will need to reach out to consumers in the social spaces if they are to connect online. Attachment to social networks is stronger than ever, with over 40% of people saying they are worried about missing out if they don’t visit their social network. As a result users are fully prepared to share their data in return for the benefits they bring. Social experiences deliver very clear value to brands. Understanding the social experiences the consumer wants AND which of these experiences deliver the brand’s marketing objectives is the key to unlocking this value. This is an important part of making social media a legitimate platform for brand development. Despite the reluctance of many companies to discuss problems, particularly in social media, our research has shown that actually responding to a customer’s issues is one of the most powerful social experiences a brand can deliver. In the future social CRM should be a fundamental part of any brand’s communication strategy. The consumer has many devices through which they can interact with a brand digitally but not all of these devices are a suitable environment for every experience. Tablets and smartphones, for example, have very different strengths. Marrying the right experience to the right device is key to creating a compelling social strategy.

L’élite digitale

servicesmobiles.fr

Point de vue sur les consommateurs de la publicité mobile

servicesmobiles.fr

Nrf2014 ipg media_lab_recap

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Wave 3 - Anytime Anyplace

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The rapid rise of portable technology has forever changed the world we live in. The mobile phone is the world’s largest Internet, computing and communications platform with 2.3bn users; Laptops have overtaken desktops as the PC of choice; the iPod has sold 100m units and a whole wealth of mobile media technologies such as portable video players are on the cusp of going mass market. The emergence of these portable platforms has happened in tandem with the massive growth in social media, creating a proliferation of content such as video clips, digital photos, games, podcasts and vodcasts that can be downloaded or transferred to portable devices and consumed in an out-of-home environment.

Mobile World Congress 2014 Recap

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Sxsw2014 ipg media_lab_recap

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Adfonic Global AdMetrics Report Q1 2012

servicesmobiles.fr

Interesting study by 140 proof and the IPG Medialab about how people actively manage theirs social profiles across multiple platforms. To better understand why people choose to maintain profiles on multiple networks and the implications of this behavior for marketers, they executed a combination of quantitative and qualitative research. With their research partners, they fielded surveys, collected personal diaries, and conducted one-on-one interviews. Where possible, findings were cross-checked against relevant data from Pew Research Center and comScore. And for more interesting news about emerging media and technology head over to ipglab.com.

Stickers serious business-20140430

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Messaging apps whitepaper_final

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Facebook’s $19 billion purchase of WhatsApp solidified 2014 as a breakthrough year for messaging apps, but what role can brands and media owners play in the conversation? The answer lies in understanding a fragmented industry landscape dominated by a few key players with strikingly different philosophies, product offerings, and geographic and demographic strongholds. If you think apps are just a cheaper way to text, you’re missing their potential: they’re content portals enabling 1:1 interaction with friends and fans. After extensive research and first-hand experience launching a One Direction campaign on Kik, the IPG Lab has produced a comprehensive white paper to help marketers navigate the evolving messaging space. In this report, they’ll explore how the battle for messaging app dominance is likely to unfold, and take a closer look at the ecosystem, case studies, and best practices to understand what brands and media owners need to know to succeed in this new frontier of social media. For more news about emerging media and technology head over to www.ipglab.com.

2014 IPG Medialab trends and outlook for Automotive

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Media Economy Report 4

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We are in the midst of the next great transformative era in the media business. The digital age, supported by data, technology, and predictive analytics has created a new opportunity to be more precise, more efficient, and more effective with our clients’ media investments: - New ways of identifying who your customers are. - New ways of reaching and influencing them at critical moments. New ways of discovering the 50% of advertising that works, and avo- iding the 50% that doesn’t. This reports analyses the state to digital media and its impact on the future. For further information please look up your regional contact here: http://news.ipgmediabrands.com/magna-global/press-releases/

CES2014 IPG Media Lab Recap

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Wave 7 - Cracking the Social Code

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Wave 5 - The Socialisation of Brands

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Social media is an incredibly dynamic environment. Terms like “friend” and “influencer” are no longer adequate. A deeper understanding of consumer needs and motivations is the key to unlocking a real understanding of social media and its users. Social networks are becoming powerful hubs of interconnected communities but it’s not just people that are connecting in the social media space. There is huge demand for a more social and interactive relationships with brands. Almost half of the Active Internet Universe has already joined a brand community. These communities are also clearly having a huge benefit to the brands involved, driving brand loyalty, endorsement and sales. However, understanding the nature of social demand for each consumer, category and market is the key to creating a successful social media experience.

Wave 3 - Since when did we start trusting StrangersThorsten Linz

Wave 4 - Power to the PeopleThorsten Linz

SluggerPunk Angel Investor Final Proposal

grogshiregames

Your Path to YouTube Stardom Starts Here

SocioCosmos

Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...

AJHSSR Journal

ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We gathered a robust dataset comprising 107 responses through a meticulously designed self-administered questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety behavior and safety performance. The research findings unequivocally underscore the palpable and consequential impact of safety behavior variables, namely safety compliance and safety participation, on improving safety performance indicators such as accidents, injuries, and property damages. These results strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward enhancing workplace safety performance. KEYWORDS :Safety compliance, safety participation, safety performance, SME

SluggerPunk Final Angel Investor Proposal

grogshiregames

Unlock TikTok Success with Sociocosmos..

SocioCosmos

LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO

lorraineandreiamcidl

Multilingual SEO Services | Multilingual Keyword Research | Filose

madisonsmith478075

Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences. Visit us at -https://www.filose.com/

Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...

SocioCosmos

Social Media Marketing Strategies .

Virtual Real Design

7 Tips on Social Media Marketing strategy

Digital Marketing Lab

Surat Digital Marketing School - course curriculum

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Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles. This is the place where you become a Digital Marketing Expert.

“To be integrated is to feel secure, to feel connected.” The views and experi...

AJHSSR Journal

ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat, Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they have encountered thus far. The following paper uses an inductive approach and primarily focuses on the relationships of children with their teachers and peers as a key aspect of integration for students with a migration background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students, indicating the need for language policy reform. The study underlines the importanceof considering the children‟s agency when being integrated into mainstream public schools. . KEYWORDS: migration, education, integration, sub-Saharan African children, public school