Rebooting Media: The Digital Publishing Revolution for a Fully Social WebChris Kollas
Ben Elowitz brings together eight of the most thoughtful media industry influencers and offers their most cogent assessment of the future of media on the social web.
Corporate reputation social age by john bellJohn Bell
There are at least five meta-trends that affect how corporations manage their reputations today. More and more companies are getting smart about these
changes, investing in internal education and bringing in partners who are closer to the social media phenomenon to help them evolve not just their
communications or marketing but, often, some of their core business practices.
Pr when the public does most of the relating by john bellJohn Bell
The truth is that our definition of “media” has exploded. Our idea of “influencers” has expanded. And effective communications has as much to do with building relationships through conversations and word of mouth as it does with marketing campaigns and message delivery. How do we create effective ommunications programs when peer-to-peer recommendations are the new form of “earned media”?
originally published 2008
Marketing to the Millennials: Connect & Engage the Younger GenerationLynn Morton
Learn how social media conversations are happening around brands across the globe & how these brands highlight, showcase, respond & inspire their customers. Learn how to listen and navigate through any rough waters.
Rebooting Media: The Digital Publishing Revolution for a Fully Social WebChris Kollas
Ben Elowitz brings together eight of the most thoughtful media industry influencers and offers their most cogent assessment of the future of media on the social web.
Corporate reputation social age by john bellJohn Bell
There are at least five meta-trends that affect how corporations manage their reputations today. More and more companies are getting smart about these
changes, investing in internal education and bringing in partners who are closer to the social media phenomenon to help them evolve not just their
communications or marketing but, often, some of their core business practices.
Pr when the public does most of the relating by john bellJohn Bell
The truth is that our definition of “media” has exploded. Our idea of “influencers” has expanded. And effective communications has as much to do with building relationships through conversations and word of mouth as it does with marketing campaigns and message delivery. How do we create effective ommunications programs when peer-to-peer recommendations are the new form of “earned media”?
originally published 2008
Marketing to the Millennials: Connect & Engage the Younger GenerationLynn Morton
Learn how social media conversations are happening around brands across the globe & how these brands highlight, showcase, respond & inspire their customers. Learn how to listen and navigate through any rough waters.
Sample business plan to share with other entrepreneurs. Business plan from my 3rd startup, GoingOn Networks, which was a social media platform for companies & organizations. BusinessWeek recognized GoingOn Networks in their "Best of the Web: Social Networking Tools" list for 2007.
Can SMEs ignore social media?
Find out why your organization could not afford to stay out of social networks. Some interesting figures and examples of social media adoption.
UPDATED on 30/1/2010.
Find out why your organization could not afford to stay out of social networks. Some interesting figures and examples of social media adoption.
As 2011 was coming to a close, the team at Spring Creek Group was already running headlong into 2012. This next year will be an incredible time in digital media, that's a given. This deck takes a look at the coming trends and how they will impact consumers and marketers alike in 2012.
This presentation gives an overview of how social networks are used in companies and what are the risks associated with them. Some actions points are proposed to mitigate those risks.
Kaplan & Haenlein - Users of the world, unite - the challenges and opportunit...ESCP Exchange
The concept of Social Media is top of the agenda for many business executives today. Decision makers, as well as consultants, try to identify ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. Yet despite this interest, there seems to be very limited understanding of what the term ‘‘Social Media’’ exactly means; this article intends to provide some clarification. We begin by describing the concept of Social Media, and discuss how it differs from related concepts such as Web 2.0 and User Generated Content. Based on this definition, we then provide a classification of Social Media which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds. Finally, we present 10 pieces of advice for companies which decide to utilize Social Media.
How to match the blistering evolution
of social media with effective internal and
external social technology strategies.
While progressive companies are tying themselves in million-dollar knots just building Facebook apps or chasing the latest Twitter-marketing strategy, Perficient proposes that firms take a more holistic view:
The most popular social technologies did not even exist eight years ago, so the trick is not in deciding which ones deserve your money or man-hours.
The trick is learning how to anticipate and leverage trends in human interaction in ways that will keep your business responsive, agile and synched with the ever-shifting DNA of social media evolution.
The trick to mastering social media is this:
It’s not the software. It’s the culture.
Social Media For Communication Strategy, Part 1 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's, class at the University of Las Vegas, Nevada in 2008. (Part 1 of 4)
Social Networks, Mobile Devices, Email and Direct Mail: Is This the Future of...Jeffrey Stewart
This paper is based on a presentation given by Jeffrey Stewart, Trekk’s Chief Technology Officer, at the 2009 PODi AppForum in Las Vegas. In it, he challenges print manufacturers and distributors to understand new and emerging channels and to pay attention to where marketing priorities and investment dollars are going.
Future of Communication and Social Media: Gerd Leonhard at NBS Sao PauloGerd Leonhard
My presentation at the NBS agency event in Sao Paulo, Brazil, see more at http://www.mediafuturist.com/2010/02/-sao-paulo-feb-24-nbs-seminar-social-media.html
Following the advent of “digital”, it’s my opinion that the things people think have changed haven’t, but some things have changed that aren’t yet widely understood.
Sample business plan to share with other entrepreneurs. Business plan from my 3rd startup, GoingOn Networks, which was a social media platform for companies & organizations. BusinessWeek recognized GoingOn Networks in their "Best of the Web: Social Networking Tools" list for 2007.
Can SMEs ignore social media?
Find out why your organization could not afford to stay out of social networks. Some interesting figures and examples of social media adoption.
UPDATED on 30/1/2010.
Find out why your organization could not afford to stay out of social networks. Some interesting figures and examples of social media adoption.
As 2011 was coming to a close, the team at Spring Creek Group was already running headlong into 2012. This next year will be an incredible time in digital media, that's a given. This deck takes a look at the coming trends and how they will impact consumers and marketers alike in 2012.
This presentation gives an overview of how social networks are used in companies and what are the risks associated with them. Some actions points are proposed to mitigate those risks.
Kaplan & Haenlein - Users of the world, unite - the challenges and opportunit...ESCP Exchange
The concept of Social Media is top of the agenda for many business executives today. Decision makers, as well as consultants, try to identify ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. Yet despite this interest, there seems to be very limited understanding of what the term ‘‘Social Media’’ exactly means; this article intends to provide some clarification. We begin by describing the concept of Social Media, and discuss how it differs from related concepts such as Web 2.0 and User Generated Content. Based on this definition, we then provide a classification of Social Media which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds. Finally, we present 10 pieces of advice for companies which decide to utilize Social Media.
How to match the blistering evolution
of social media with effective internal and
external social technology strategies.
While progressive companies are tying themselves in million-dollar knots just building Facebook apps or chasing the latest Twitter-marketing strategy, Perficient proposes that firms take a more holistic view:
The most popular social technologies did not even exist eight years ago, so the trick is not in deciding which ones deserve your money or man-hours.
The trick is learning how to anticipate and leverage trends in human interaction in ways that will keep your business responsive, agile and synched with the ever-shifting DNA of social media evolution.
The trick to mastering social media is this:
It’s not the software. It’s the culture.
Social Media For Communication Strategy, Part 1 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's, class at the University of Las Vegas, Nevada in 2008. (Part 1 of 4)
Social Networks, Mobile Devices, Email and Direct Mail: Is This the Future of...Jeffrey Stewart
This paper is based on a presentation given by Jeffrey Stewart, Trekk’s Chief Technology Officer, at the 2009 PODi AppForum in Las Vegas. In it, he challenges print manufacturers and distributors to understand new and emerging channels and to pay attention to where marketing priorities and investment dollars are going.
Future of Communication and Social Media: Gerd Leonhard at NBS Sao PauloGerd Leonhard
My presentation at the NBS agency event in Sao Paulo, Brazil, see more at http://www.mediafuturist.com/2010/02/-sao-paulo-feb-24-nbs-seminar-social-media.html
Following the advent of “digital”, it’s my opinion that the things people think have changed haven’t, but some things have changed that aren’t yet widely understood.
Five Tools to Know About When Developing Software for Social NetworksAltoros
Community-driven blogs and social network activities are spreading like wild fire. To remain competitive, both industry leaders and smaller companies are forced to promote within social networks. This white paper will review 5 useful tools and 5 popular social media marketing campaigns.
Digital Marketing for Financial Services Companies: New Mantras, New MediaWilson Cleveland
An overview of the digital media marketing landscape. New principles and strategies. Examples taken from financial services companies (as this was the audience for this particular presentation). Contact me at wcleveland@cjpcom.com for more information.
Networks like Instagram and Snapchat are growing in popularity, and although they were once primarily the domain of business-to-consumer (B2C) marketers, more business-to-business (B2B) companies are jumping onboard.
source <> http://blog.bizbilla.com/jaslynn-info/user/show/7463/b2b-marketing-stats-2016
Challenges and Opportunities in the Internet for Media CompaniesJose Claudio Terra
Apresenta uma análise da contribuição e desafios enfrentados por empresas de mídia na elaboração, desenvolvimento e manutenção de portais corporativos. Alerta para a importância da estratégia de GC como forte aliada para o sucesso do empreendimento.
www.terraforum.com