This document provides tips for mobile marketers and app developers on how to promote and monetize mobile apps. It recommends setting up conversion tracking and creating click-to-download ads targeting relevant keywords. It also suggests joining mobile ad networks and affiliate networks to generate in-app advertising revenue. Additionally, it advises testing freemium models, in-app purchases, and monthly subscription charges to monetize apps. The key takeaway is to use analytics to test strategies and make data-driven decisions.

1. A Geek’s Guide to
Mobile Marketing
Austin Professional Android Developers

2. #droidatx

3. As seen:
David Vogelpohl
@davidvmc

4. Android developers?

5. Mobile marketers?

6. How can I promote
my app?

7. How can I
monetize my app?

8. Promotion

9. Great advertising makes
bad products fail faster.

10. Set up conversion tracking
http://goo.gl/f8ZTb
Create click to download ads
http://goo.gl/tcIer
Limit mobile and tablets only
Pick relevant keywords
Write descriptive ads

11. In app advertising
Target by device or OS
Geographic *and*
demographic targeting
Download Exchange

12. Mobile Ad Networks
Blind Networks
Largely small independent publishers
Premium Blind Networks
More premium publishers
Premium Networks
High-end publishers, big brands, big traffic
mobithinking.com/mobile-ad-network-guide

13. Affiliate Programs
Only pay when you get paid
Outsource your marketing
Reward good partners
Understand your true ROI!!!

14. Monetization

15. Become a publisher
Plan your ad inventory
Join an ad network
Join an affiliate network
Test your ad inventory
Don’t quit your day job

16. Try Freemium
Constant upgrade pushes
Track & use your analytics
Capture email addresses

17. Experiment with price points
Start high and go low
Try discount weekends
Beware of time series analysis

18. In App Sales
Use in-app analytics
Compare with competitors
Give items away for a while
Consider monthly recurring charges!

19. Don’t forget
Track conversions
Use analytics to make decisions
Test, test, test some more and
when you’re done test again

20. Mobile Apps &
Mobile Web
David Vogelpohl
@davidvmc
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21. Big Guns of Austin
Startup Week
Sunday
October 7th
10:00 – 12:00
bigguns.ticketbud.com/austin-
startup-week-2012