The document outlines a comprehensive guide on optimizing WordPress for affiliate marketing, including tips on selecting hosting options, plugins, and necessary security measures. It emphasizes the importance of reliability, speed, and ease-of-use for different types of sites and provides resources and plugins for SEO, security, and maintenance. Additionally, it suggests tools and frameworks for enhancing affiliate marketing effectiveness, such as ad rotation and coupon automation.

1. The WordPress
Affiliate Toolkit
By: David Vogelpohl &
Jeremy Palmer

2. @davidvmc
David Vogelpohl
companion article… bit.ly/wpase14
Jeremy Palmer
@jeremypalmer

3. #ase14 #WordPress
View these tweets now!… bit.ly/wpase14tweets

4. WordPress optimization
for everyone

5. How to pick a host
Value hosting accounts
Affordability Reliability Ease-of-Use Speed
Great for new sites, low revenue
sites, and sites without a lot of traffic

6. How to pick a host
Managed hosting accounts
Affordability Reliability Ease-of-Use Speed
Great for high-traffic / high-value
sites with no server management

7. How to pick a host
Dedicated/VPS hosting accounts
Affordability Reliability Ease-of-Use Speed
Great for high-traffic / high-value sites in
need of customized server settings

8. My favorite hosts
Value
Managed
Dedicated/VPS

9. Naked frameworks
Underscores - a barebones template
@jeremypalmer

10. Pro frameworks
Genesis (StudioPress)
@jeremypalmer

11. App frameworks
Content, review, coupon, & product feed
@jeremypalmer

12. How to pick plugins
Check the big 5
@davidvmc

13. Changelog
Is the plugin updated frequently?
@davidvmc

14. Stats
How popular is the plugin today vs. the past?
@davidvmc

15. Support
Does the developer answer support requests?
@davidvmc

16. Developers
Who are they and what have they done?
@davidvmc

17. Reviews
Guess what to do
@davidvmc

18. How to quickly address SEO
WordPress SEO by Yoast
bit.ly/yoastseo@davidvmc

19. WordPress security
Essential tips and recommended plug-ins
@jeremypalmer
• Always login with https
• Use a Difficult Password and a
Password Manager
• Free vulnerability scan:
sitecheck.sucuri.net
• WordFence Plugin

20. WordPress maintenance
Essential tips and recommended plug-ins
@jeremypalmer
• Automatic host backups:
• WP Engine Snapshot
• Cpanel Backup Wizard
• VaultPress/BackWPUp
• Keep tabs on your site with ManageWP

21. Google Analytics for affiliates
Value and track your clicks
bit.ly/eventhack
Landing Pages
bit.ly/ase14lp
Source Report
bit.ly/ase14source

22. Niche specific
optimizations

23. Content publishers
Ad Rotate plugin
@davidvmc
adrotateplugin.com

24. Ad Rotate plugin
Ad Group
Graphic
Text
Embed
CPC
CPM
CPA
billing ad type
ad unit

25. Ad Rotate plugin
Ad Group
(ad unit)
rotate ads
cap clicks
cap impressions
schedule ads
set size & type
adrotateplugin.com

26. CPA/CPL sites
The poor man’s Hubspot
leadin.com@davidvmc

27. CPA/CPL sites
Marketing automation
@davidvmc bit.ly/infusewp

28. Coupon tools
Run an auto-pilot coupon site
@jeremypalmer

29. Review sites
Essential themes and plugins
@jeremypalmer

30. Product feed sites
Essential themes and plugins
@jeremypalmer

31. Membership and community
Essential themes and plugins
@jeremypalmer

32. Companion article to this presentation
bit.ly/wpase14
@davidvmc
Our slides
bit.ly/ase14slides
@jeremypalmer

33. @davidvmc
David Vogelpohl
companion article… bit.ly/wpase14
Jeremy Palmer
@jeremypalmer