This document provides tips and recommendations for advanced online marketing for WordPress. It discusses plugins and tools for search engine optimization, converting traffic, and tracking success. Specific plugins and tools mentioned include Yoast SEO, Ad Rotate, Popshops, Google Experiments, Custom Post Types, Session Cam, and Google Analytics for tracking various metrics like goals, clicks, sources, landing pages, and leads. The document also provides various links to additional resources and recommends people to follow for conversion rate optimization.

1. Advanced Online
Marketing for WordPress
By: David Vogelpohl

2. @davidvmc
David Vogelpohl

3. My very first WordPress Post!

4. #wcatx

5. We’ll cover online marketing for…
publishing
converting traffic
tracking success

6. publishing

7. The only SEO plugin you need
Really, there is only one good one
bit.ly/yoastseo
@davidvmc

8. Yoast video walkthrough
A quick tour of a complex product
bit.ly/yoastdemo
@davidvmc

9. Warning!
Don’t get caught with your SEO pants down
Leave unchecked!
Use robots.txt for staging
<meta name="robots" content="noindex">
Recently launched site having SEO problems?
Check for noindex tags and robots.txt first.

10. Ad Rotate Plugin
Control your ad inventory
bit.ly/adrotatedemo@davidvmc

11. Add product feeds to content
Popshops
popshops.com@davidvmc

12. Popshops category pages
Powerful shopping integration
popshops.comProduct feed with affiliate links

13. converting traffic

14. Google Experiments
Iterative testing FTW

15. Predicting eye flow
Attentionwizard.com
@davidvmc

16. Custom Post Types
Uses fields instead of a WYSIWYG
bit.ly/wpcpt@davidvmc

17. CPTs make marketing easier
Super sonic content creation & updates
Directories
Ecommerce
Videos
Any Modular
Content
Reviews
Landing Pages

18. Session Cam
Watch your visitors browse your site
sessioncam.com
Redacted
Redacted
@davidvmc

19. Conversion guys to follow
Read their books too.
Roger Dooley
@rogerdooley
Brian Massey
@bmassey
Bryan Eisenberg
@TheGrok
@davidvmc

20. tracking success

21. UTM tracking links
Track everything
bit.ly/utmurls
marketingclique.com/
?utm_source=Facebook
&utm_medium=MC-Page
&utm_term=05-06-2013
&utm_content=Speaking-Announcement
&utm_campaign=WordCamp
@davidvmc

22. Identify your goals
Track how you make money
Online sales
Form leads
Phone calls
Online chat
Social sharing
Email lists

23. Set and value goals
Look where you’re shooting

24. Google Analytics Click Events
Value and track your clicks
bit.ly/eventhack
@davidvmc

25. Converting events to goals
Setting up for custom reports

26. Google Analytics
Custom reports FTW

27. Source Report
Where traffic and revenue come from
Source Report
bit.ly/sourcewcatx@davidvmc

28. Landing Page Report
Top pages bringing in visitors and value
Landing Pages
bit.ly/landingwcatx@davidvmc

29. Browser Version Report
Browser performance on traffic & revenue
Browser Versions Report
bit.ly/browsewcatx@davidvmc

30. Drilldown on browser versions
Mathematical proof how bad old versions of IE suck

31. Oops
Mathematical proof the mathematical proof was wrong

32. Lead Report
Super stalking for super sales people
Lead Report
bit.ly/leadswcatx@davidvmc

33. Companion article to this presentation
bit.ly/dvwcatx
@davidvmc

34. @davidvmc
David Vogelpohl
bit.ly/dvwcatx
I’m going to
Disney World!
Literally. I’m leaving for
the airport right now.