Presentation on building an academic online presence using social media delivered by Dr Hazel Hall at the University of Glasgow, 14th June 2016

1. Social media for academic profile
Presentation delivered at the University of Glasgow
14th June 2016
Professor Hazel Hall
http://hazelhall.org
http://slideshare.net/hazelhall
@hazelh

2. http://hazelhall.org/about

3. @hazelh http://slideshare.net/hazelhall

4. Seminar themes
1. Established and new measures of academic impact
2. Consideration of the range of social media tools available to help promote
your research and develop your academic profile
3. Recommendations on which tools to use for developing an online presence
as a researcher

5. Established measures of academic impact
Bibliometric indicators measure “academic” impact of individuals’
output
 Quantity and quality of publications
 Quantity and quality of citations to those publications
 Codified in citation databases

6.  Peer-reviewed papers in international journals
 Keynotes and invited papers
 Peer-reviewed conference papers at international
conferences
 Peer-reviewed abstracts for papers at international
conferences
 Unpublished conference papers
 Peer-reviewed papers for practitioner journals
 Practitioner/trade press articles
 Other presentations for external audiences:
international
 Other presentations for external audiences: UK
 Research reports

7. Established measures of academic impact
Bibliometric indicators measure “academic” impact of individuals’
output
 Quantity and quality of publications
 Quantity and quality of citations to those publications
 Codified in citation databases

8. http://jis.sagepub.com/reports/most-cited

9. Established measures of academic impact
Bibliometric indicators measure “academic” impact of individuals’
output
 Quantity and quality of publications
 Quantity and quality of citations to those publications
 Codified in citation databases

11. http://webofknowledge.com

12. Alternative impact measures
Altmetrics assess the impact of individual output using various
criteria across a range of platforms
 recommended by others
 praised by opinion leaders
 mentioned in social media
 etc.
 downloaded
 acknowledged
 included in syllabi
 quoted in the press
 cited in policy documents

13. files.figshare.com/1067961/56_impacts_preprint_5_26_13.pdf
Center for the Study of Interdisciplinarity
(CSID), University of North Texas (2011)

14. http://hazelhall.org/2013/07/14/altmetrics-achieving-and-measuring-success-in-communicating-research-in-the-digital-age/
 Judgements of esteem rely on more than
“mere” publication record.
 Visibility is becoming increasingly important
to building a personal profile and the
reputational benefits that this brings:
 Collaboration approaches
 Speaking invitations
 Committee service

15.  Peer-reviewed papers in international journals
 Keynotes and invited papers
 Peer-reviewed conference papers at international
conferences
 Peer-reviewed abstracts for papers at international
conferences
 Unpublished conference papers
 Peer-reviewed papers for practitioner journals
 Practitioner/trade press articles
 Other presentations for external audiences:
international
 Other presentations for external audiences: UK
 Research reports

17. http://lisresearchcoalition.files.wordpress.com/2012/02/rilies1_report.pdf
Dissemination/engagement activities and
impact: relationship
RiLIES project recommendations
 Ensure your project has high level support
 Include target research audience(s) in the
execution of the research
 Take into account target audience(s) preferences
for consuming research output
 Present output in a way that is accessible to the
target audience

18. http://lisresearchcoalition.files.wordpress.com/2012/02/rilies1_report.pdf
Dissemination/engagement activities and
impact: relationship
RiLIES project recommendations
 Ensure your project has high level support
 Include target research audience(s) in the
execution of the research
 Take into account target audience(s) preferences
for consuming research output
 Present output in a way that is accessible to the
target audience
Much of this is about how the work is
disseminated, in particular:
 output format (content creation)
 accessibility (sharing)
- and this is where social media come in…

19. There are lots of places “to be”
 (Local profiles)
 CV services
 e.g. LinkedIn
 Resource sharing sites
 e.g. Flickr, Pinterest,
SlideShare, SoundCloud,
Vimeo, YouTube
 ID services
 e.g. Orcid, ResearcherID
 Profile services
 e.g. Academia.edu, Google Scholar,
ResearchGate
 Blogging and microblogging
platforms
 e.g. CoverItLive, Medium, Quora, The
Conversation, Tumblr, Twitter
WordPress
 Impact measurement tools
 e.g. Klout
 Collaboration sites
 e.g. Citeulike, Mendeley
 Social networking sites
 e.g. Facebook, Lanyrd

20. So where should you be?
For wide dissemination of publications
 ID services (e.g. Orcid, ResearcherID) and research profile
services (e.g. Academia.edu, Google Scholar, ResearchGate)
For wide dissemination of presentations
 Resource sharing sites (e.g. SlideShare, SoundCloud, Vimeo,
YouTube)
If you are interested in tracking your impact
 Impact measurement tools (e.g. Klout)
If you want to keep up to date/others updated
 Twitter
- and to provide a directory of it all
 About.me

21. So where should you be: essentials?
1. Your CV on LinkedIn ✓

22. So where should you be: essentials?
1. Your CV on LinkedIn ✓
2. Your academic identity
registered on ID services
(e.g. Orcid, ResearcherID) ✓

23. So where should you be: essentials?
1. Your CV on LinkedIn ✓
2. Your academic identity
registered on ID services
(e.g. Orcid, ResearcherID) ✓
3. Your publication track record
on profile services (e.g.
Academia.edu, Google
Scholar, ResearchGate) ✓

24. So where should you be: essentials?
1. Your CV on LinkedIn ✓
2. Your academic identity
registered on ID services
(e.g. Orcid, ResearcherID) ✓
3. Your publication track record
on profile services (e.g.
Academia.edu, Google
Scholar, ResearchGate) ✓
4. Links to the above from
About.me ✓

25. Should you set up a personal blog?
1. Do you want/need a full “independent” online profile?
2. Do you enjoy writing?
3. Are you prepared to give up your free time to blog regularly?
4. What will be your communications strategy?
 What will you call your blog?
 What will it cover?
 How often will you post to it?
 How will you direct traffic to it?

26. Lyndsey Jenkins: lyndseyjenkins.org/
 @LJenk2015
Frances Ryan: justaphd.com
 @cleverfrances
John Mowbray: johnmowbray.org
 @jmowb_napier

27. Iris Buunk: theknowledgeexplorer.org
 @irisbuunk
Leo Appleton:
goodnessoflibraries.blogspot.co.uk/
 @leoappleton
Alicja Pawluczuk: phdadventures.com/
 @AlicjaPawluczuk

28. Blog alternatives
 In-house news platform

29. Blog alternatives
 In-house news platform
 Update function on LinkedIn

30. Blog alternatives
 In-house news platform
 Update function on LinkedIn
 Ad hoc blogging on Medium,
guest contributions to The
Conversation
https://theconversation.com/mind-the-gender-gap-why-women-must-still-fight-for-equality-in-science-32923

31. https://medium.com/@write4research
http://blogs.lse.ac.uk/impactofsocialsciences

32. Contact Hazel Hall
http://hazelhall.org
http://slideshare.net/hazelhall
@hazelh
h.hall@napier.ac.uk
+44 0131 455 2760

33. Social media for academic profile
Presentation delivered at the University of Glasgow
14th June 2016
Professor Hazel Hall
http://hazelhall.org
http://slideshare.net/hazelhall
@hazelh