Georgia CCIM: Social Media and Mobile Technologies Presentation
Navigating today’s interactive world forcommercial real estate marketing and productivity Presented by Jeff Pollock, CCIM October 27, 2011
Agenda• Social Media and Social Media Marketing• Who uses Social Media?• Benefits of Social Media Marketing for CRE• Action Planning and Guidelines for Success• Web and Mobile Applications• Questions and Discussion
What is Social Media?Social Media is the collection of web-basedand mobile technologies and content that arehighly accessible for the purposes of listening,learning and sharing.
What is Social Media Marketing?Social Media Marketing is aform of internet marketingand communication thatseeks to achieve brandingand marketing goalsthrough the participation insocial media.
Social Media Marketing ProgramSource: monetizemymarketing.com
Who Uses Social Media?The popularity of social media is undeniable…. YouTube socialnomics.net
Benefits of Social Media for CRE1. Promote your company and yourself2. Learn, share and establish credibility3. Build relationships
1. Promote Your Company/Self• Promote milestones, closed deals, new assignments• Increase rankings and visibility on search engines• Drive traffic to your website• Drive traffic to your listings and services• Build brand awareness of you or your firm for individuals you would not meet otherwise• Keep in contact with local and national media• Promote or identify employment opportunities
2. Learn, Share and Establish Credibility• Demonstrate subject matter expertise by posting original content• Educate yourself on news and industry trends• Build credibility by sharing what you have learned• Research and prepare for prospect interaction• Save money on subscriptions (follow more outlets)• Maximize the value of your trade organizations• Identify opportunities• Follow your competition
3. Build Relationships• Show personal interest in clients – keep up with what they are doing – See their accomplishments and react accordingly• Establish a presence within your clients’ networks and stay top-of-mind so they can make connections for you• Keep your network engaged “automatically”
Action Planning• What do you want to accomplish with social media?• Determine your audience – WHO are you trying to reach?• Define your goals – WHAT do you want your audience to know or do?• Customize your social media plan accordingly – Assess your resources – Be selective – Establish metrics – Be patient
Guidelines for Success• Use social medial to complement (NOT REPLACE) traditional networking and relationship building• Start slow and be consistent – it takes time to build momentum• You will get out of it what you put into it
APPSApplication software is computer software designed tohelp the user to perform singular or multiple relatedspecific tasks. There are apps for everything you canimagine…. YouTube
Cloud ComputingHaving secure access to all your applications and data from any network device Source: Benajmin P. Griner, Philip J. Butler
Examples• Productivity in the Cloud – Google Apps: email, calendar, document sharing and much more (google apps marketplace) – Dropbox – file sharing and access – Batchbook – online customer relationship management (CRM)• Apps for things you already use – Costar, Loopnet, calculators – Personal productivity – Dining, travel and fun!