Georgia CCIM: Social Media and Mobile Technologies Presentation

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Navigating today's interactive world for commercial real estate marketing and productivity as presented to the GA Chapter of CCIM

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Georgia CCIM: Social Media and Mobile Technologies Presentation

  1. 1. Navigating today’s interactive world forcommercial real estate marketing and productivity Presented by Jeff Pollock, CCIM October 27, 2011
  2. 2. Agenda• Social Media and Social Media Marketing• Who uses Social Media?• Benefits of Social Media Marketing for CRE• Action Planning and Guidelines for Success• Web and Mobile Applications• Questions and Discussion
  3. 3. What is Social Media?Social Media is the collection of web-basedand mobile technologies and content that arehighly accessible for the purposes of listening,learning and sharing.
  4. 4. What is Social Media Marketing?Social Media Marketing is aform of internet marketingand communication thatseeks to achieve brandingand marketing goalsthrough the participation insocial media.
  5. 5. Social Media Marketing ProgramSource: monetizemymarketing.com
  6. 6. Who Uses Social Media?The popularity of social media is undeniable…. YouTube socialnomics.net
  7. 7. Benefits of Social Media for CRE1. Promote your company and yourself2. Learn, share and establish credibility3. Build relationships
  8. 8. 1. Promote Your Company/Self• Promote milestones, closed deals, new assignments• Increase rankings and visibility on search engines• Drive traffic to your website• Drive traffic to your listings and services• Build brand awareness of you or your firm for individuals you would not meet otherwise• Keep in contact with local and national media• Promote or identify employment opportunities
  9. 9. 1. Promote Your Company/Self
  10. 10. 2. Learn, Share and Establish Credibility• Demonstrate subject matter expertise by posting original content• Educate yourself on news and industry trends• Build credibility by sharing what you have learned• Research and prepare for prospect interaction• Save money on subscriptions (follow more outlets)• Maximize the value of your trade organizations• Identify opportunities• Follow your competition
  11. 11. 2. Learn, Share and Establish Credibility
  12. 12. 3. Build Relationships• Show personal interest in clients – keep up with what they are doing – See their accomplishments and react accordingly• Establish a presence within your clients’ networks and stay top-of-mind so they can make connections for you• Keep your network engaged “automatically”
  13. 13. 3. Build Relationships
  14. 14. 3. Build Relationships
  15. 15. Action PlanningSource: smallbusinessmavericks.com
  16. 16. Action Planning• What do you want to accomplish with social media?• Determine your audience – WHO are you trying to reach?• Define your goals – WHAT do you want your audience to know or do?• Customize your social media plan accordingly – Assess your resources – Be selective – Establish metrics – Be patient
  17. 17. Guidelines for Success• Use social medial to complement (NOT REPLACE) traditional networking and relationship building• Start slow and be consistent – it takes time to build momentum• You will get out of it what you put into it
  18. 18. APPS AND THE CLOUD
  19. 19. APPSApplication software is computer software designed tohelp the user to perform singular or multiple relatedspecific tasks. There are apps for everything you canimagine…. YouTube
  20. 20. Cloud ComputingHaving secure access to all your applications and data from any network device Source: Benajmin P. Griner, Philip J. Butler
  21. 21. Examples• Productivity in the Cloud – Google Apps: email, calendar, document sharing and much more (google apps marketplace) – Dropbox – file sharing and access – Batchbook – online customer relationship management (CRM)• Apps for things you already use – Costar, Loopnet, calculators – Personal productivity – Dining, travel and fun!
  22. 22. GOOGLE APPS
  23. 23. Batchbook CRM
  24. 24. COMBINING APPSGoogle Apps and Batchbook
  25. 25. DROPBOX
  26. 26. APPS FOR STUFF YOU ALREADY USE
  27. 27. JOIN OTHER CCIMS
  28. 28. JOIN OTHER CCIMS
  29. 29. JOIN OTHER CCIMS
  30. 30. DON’T FOGET ABOUT….
  31. 31. Questions & DiscussionJeff Pollock, CCIM(404) 865-3877Email: jp@pollockcommercial.comWebsite: www.pollockcommercial.comTwitter: www.twitter.com/pollockcommLinkedIn : www.linkedin.com/in/jeffreypollock

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