Phil Dillard, Black Ant, @PhilD0210
The objective of the Lean Startup 101 training is to introduce the concepts, terminology and approaches — and, to help organizations overcome resistance accepting the new approach so that exploration and learning can begin. This practical, interactive session will provide a solid foundation for advanced sessions, including the Lean Startup 201 & 301. This training is designed for practitioners in both the enterprise and in startups who are relatively new to the Lean Startup approach or who are seeking a quick refresher. Lean Startup 101 is a perfect way to kick off your week of Lean Startup!
Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.
Customer, market and business validation for early-stage startupsJeff McClelland
A collection of tips on how to go about validating your offer to customers, choose a market, and scope a business. Touches on JTBD, lean startup, business model canvas. Also a brief case study on TransferWise and the keys to it's success.
Organisational Best Practices of Startup Studios Tobi Gutmann
Based upon two reserach papers, I share some high-level organisational best practices of startup studios (also called company builders, venture studios, startup foundry, etc.)
Dan Olsen, The Lean Product Playbook , @danolsen
Room: C260
Everyone working on a new product is trying to achieve the same goal: product-market fit. Although product-market fit is one of the most important Lean Startup concepts, it’s also the least well defined. Dan Olsen shares the top advice from his book The Lean Product Playbook, including the Product-Market Fit Pyramid: an actionable model that breaks product-market fit down into 5 key elements. Dan also explains the Lean Product Process, a 6-step methodology with practical guidance on how to achieve product-market fit, illustrated with a real-world case study.
Phil Dillard, Black Ant, @PhilD0210
The objective of the Lean Startup 101 training is to introduce the concepts, terminology and approaches — and, to help organizations overcome resistance accepting the new approach so that exploration and learning can begin. This practical, interactive session will provide a solid foundation for advanced sessions, including the Lean Startup 201 & 301. This training is designed for practitioners in both the enterprise and in startups who are relatively new to the Lean Startup approach or who are seeking a quick refresher. Lean Startup 101 is a perfect way to kick off your week of Lean Startup!
Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.
Customer, market and business validation for early-stage startupsJeff McClelland
A collection of tips on how to go about validating your offer to customers, choose a market, and scope a business. Touches on JTBD, lean startup, business model canvas. Also a brief case study on TransferWise and the keys to it's success.
Organisational Best Practices of Startup Studios Tobi Gutmann
Based upon two reserach papers, I share some high-level organisational best practices of startup studios (also called company builders, venture studios, startup foundry, etc.)
Dan Olsen, The Lean Product Playbook , @danolsen
Room: C260
Everyone working on a new product is trying to achieve the same goal: product-market fit. Although product-market fit is one of the most important Lean Startup concepts, it’s also the least well defined. Dan Olsen shares the top advice from his book The Lean Product Playbook, including the Product-Market Fit Pyramid: an actionable model that breaks product-market fit down into 5 key elements. Dan also explains the Lean Product Process, a 6-step methodology with practical guidance on how to achieve product-market fit, illustrated with a real-world case study.
An investor focussed deck that covers:
- What is a Lean Startup?
- The key behaviors of being lean
- Using lean to define and measure progress in a startup
This is an internal “brown bag” presentation I did at PlayHaven, introducing the fundamentals of Lean Startup methodology. Unfortunately, the Cookie Monster GIF doesn’t animate in the Slideshare presentation but you enjoy it 24/7 by clicking this link: http://gifsoup.com/view/1836944/cookie-monster.html :)
Also note that you may notice a few jumps in the included audio recording - I had to remove some sensitive material.
Ryan
@rrhoover
http://ryanhoover.me
Over the past several years, the lean startup movement has made the Minimal Viable Product (MVP) a key approach to incrementally discovering effective products and services. In this talk, Levent Gurses will discuss a 5 step MVP process for building great minimum viable products that's been used in real client engagements. His process has been developed working with more than 20 enterprise full-stack and mobile clients over the course of several years. Topics will include the challenges of creating the MVP vision, scoping the activity, what should an MVP cost in time and money, and what should you have when you are “done”. Not only sharing his tales of MVP development, he will provide insights in how he's developed methods to effectively drive vision and development execution.
What is an MVP?
A product that has the absolute minimal set of core features necessary to prove a hypothesis, generally linked to commercial success or market validation. The MVP seeks the highest return on investment versus risk.
The Rise of the Lean Startup Movement
The lean startup movement came about as a result of analysis of many startup successes and failures. Development timeframes have become shorter and customer engagement has increased, which is helping companies better product-market fit and a path to success.
Presentation Outline:
• The MVP Vision (What will I have at the end of the effort?)
• Brief history of the lean startup movement
• Scoping
• Budgeting for MVP
• Features: The MVP Way
• Essential vs. peripheral features
• Must have to prove a hypothesis vs. nice to have
• Assembling a team
• Hiring contractors or vendor firms to build the MVP
• Choosing a technology
• Fake it until you make it: How to create mock features for an MVP
Presenter
Levent Gurses - Developer, speaker, and entrepreneur, Levent is the founder www.movel.co, an enterprise mobility company based in Virginia. He’s a nationally-recognized leader in mobile technologies and is a frequent speaker at tech communities on mobile and full-stack development. Levent holds a BS in Computer Engineering and is a Certified ScrumMaster and Certified Product Owner.
Y Combinator Startup Class #1 : Ideas, Products, Teams and Execution (Part 1)Fabien Grenet
Slide utilisé dans le cours n°1 de la Y Combinator Startup Class de Standford (http://startupclass.samaltman.com/) donné par Sam Altman.
Publiée sur slideshare pour pouvoir être intégrée à l'article http://startupeers.co/y-combinator-startup-class-1-how-and-why-to-start-startup
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
Lean Startup Methods & Thinking: apply it in hackathon Taavi Lindmaa
Lean how to apply leans startup methods to weekend hackathons, your startup, your enterprise or daily work. You will find practical tools and examples of how to start with customer validation from day 1 and get, validate idea and get your product hypothesis feedback in hours.
A pitch deck template with sample copy to help technology startups sell their business concept to angel investors and VCs. Inspired by pitch deck words of wisdom from Dave McClure (500 Startups), AirBnb, Guy Kawasaki and Venture Hacks (the folks behind AngelList).
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Airbnb pitch deck @ https://pitchdeckcoach.com/airbnb-pitch-deck
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
Every startup begins with an idea. This is a talk on how to come up with startup ideas and how to use validation to pick the ones worth working on. It's based on the book "Hello, Startup" (http://www.hello-startup.net/). You can find the video of the talk here: https://www.youtube.com/watch?v=GkmiE8d_5Pw
You Should Stop Looking for Venture CapitalAbhishek Shah
Perhaps the adage is true: We want what we can’t have. And yet it can be argued that your chances of success are greater if you stop looking for VC money and focus your energy on bootstrapping your business and attracting customers.
5 ROOKIE MISTAKES you should ABSOLUTELY not makeFloown
We’re all human. And unfortunately that means that every now and then you forget to turn on your brain. Especially when you run a startup there’s the occasional gaffe that in retrospect seems absolutely embarrassing. HOW COULD WE BE SO STUPID?
For this one we had to dig quite deep into our memory. Since we’re running such a tight ship we could only muster up 5 rookie mistakes…
Nah, not even Team Floown is perfect. But as Barack Obama said: “You try to figure out how to be in the moment, make the best decision you can, know that you’re going to get a bunch of them right, but a bunch of times you’re also not going to get it exactly the way you want it.”
Meaning, don’t fret too long over all the small mistakes. You can have a bad morning, a bad afternoon, but when you keep focused and positive you might write the most genius code, design the most beautiful logo, or make the best decision in the evening. Just because you kept at it, and let loose the negativity of what was before.
Our rookie mistakes hopefully make you laugh. Put a smile on your face. And when you run an into a similar situation, hopefully you won’t make that same mistake. But more importantly, always remember to keep on moving. After five mistakes, the sixth thing you do might be the best thing you’ll ever do.
www.floown.com
An investor focussed deck that covers:
- What is a Lean Startup?
- The key behaviors of being lean
- Using lean to define and measure progress in a startup
This is an internal “brown bag” presentation I did at PlayHaven, introducing the fundamentals of Lean Startup methodology. Unfortunately, the Cookie Monster GIF doesn’t animate in the Slideshare presentation but you enjoy it 24/7 by clicking this link: http://gifsoup.com/view/1836944/cookie-monster.html :)
Also note that you may notice a few jumps in the included audio recording - I had to remove some sensitive material.
Ryan
@rrhoover
http://ryanhoover.me
Over the past several years, the lean startup movement has made the Minimal Viable Product (MVP) a key approach to incrementally discovering effective products and services. In this talk, Levent Gurses will discuss a 5 step MVP process for building great minimum viable products that's been used in real client engagements. His process has been developed working with more than 20 enterprise full-stack and mobile clients over the course of several years. Topics will include the challenges of creating the MVP vision, scoping the activity, what should an MVP cost in time and money, and what should you have when you are “done”. Not only sharing his tales of MVP development, he will provide insights in how he's developed methods to effectively drive vision and development execution.
What is an MVP?
A product that has the absolute minimal set of core features necessary to prove a hypothesis, generally linked to commercial success or market validation. The MVP seeks the highest return on investment versus risk.
The Rise of the Lean Startup Movement
The lean startup movement came about as a result of analysis of many startup successes and failures. Development timeframes have become shorter and customer engagement has increased, which is helping companies better product-market fit and a path to success.
Presentation Outline:
• The MVP Vision (What will I have at the end of the effort?)
• Brief history of the lean startup movement
• Scoping
• Budgeting for MVP
• Features: The MVP Way
• Essential vs. peripheral features
• Must have to prove a hypothesis vs. nice to have
• Assembling a team
• Hiring contractors or vendor firms to build the MVP
• Choosing a technology
• Fake it until you make it: How to create mock features for an MVP
Presenter
Levent Gurses - Developer, speaker, and entrepreneur, Levent is the founder www.movel.co, an enterprise mobility company based in Virginia. He’s a nationally-recognized leader in mobile technologies and is a frequent speaker at tech communities on mobile and full-stack development. Levent holds a BS in Computer Engineering and is a Certified ScrumMaster and Certified Product Owner.
Y Combinator Startup Class #1 : Ideas, Products, Teams and Execution (Part 1)Fabien Grenet
Slide utilisé dans le cours n°1 de la Y Combinator Startup Class de Standford (http://startupclass.samaltman.com/) donné par Sam Altman.
Publiée sur slideshare pour pouvoir être intégrée à l'article http://startupeers.co/y-combinator-startup-class-1-how-and-why-to-start-startup
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
Lean Startup Methods & Thinking: apply it in hackathon Taavi Lindmaa
Lean how to apply leans startup methods to weekend hackathons, your startup, your enterprise or daily work. You will find practical tools and examples of how to start with customer validation from day 1 and get, validate idea and get your product hypothesis feedback in hours.
A pitch deck template with sample copy to help technology startups sell their business concept to angel investors and VCs. Inspired by pitch deck words of wisdom from Dave McClure (500 Startups), AirBnb, Guy Kawasaki and Venture Hacks (the folks behind AngelList).
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Airbnb pitch deck @ https://pitchdeckcoach.com/airbnb-pitch-deck
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
Every startup begins with an idea. This is a talk on how to come up with startup ideas and how to use validation to pick the ones worth working on. It's based on the book "Hello, Startup" (http://www.hello-startup.net/). You can find the video of the talk here: https://www.youtube.com/watch?v=GkmiE8d_5Pw
You Should Stop Looking for Venture CapitalAbhishek Shah
Perhaps the adage is true: We want what we can’t have. And yet it can be argued that your chances of success are greater if you stop looking for VC money and focus your energy on bootstrapping your business and attracting customers.
5 ROOKIE MISTAKES you should ABSOLUTELY not makeFloown
We’re all human. And unfortunately that means that every now and then you forget to turn on your brain. Especially when you run a startup there’s the occasional gaffe that in retrospect seems absolutely embarrassing. HOW COULD WE BE SO STUPID?
For this one we had to dig quite deep into our memory. Since we’re running such a tight ship we could only muster up 5 rookie mistakes…
Nah, not even Team Floown is perfect. But as Barack Obama said: “You try to figure out how to be in the moment, make the best decision you can, know that you’re going to get a bunch of them right, but a bunch of times you’re also not going to get it exactly the way you want it.”
Meaning, don’t fret too long over all the small mistakes. You can have a bad morning, a bad afternoon, but when you keep focused and positive you might write the most genius code, design the most beautiful logo, or make the best decision in the evening. Just because you kept at it, and let loose the negativity of what was before.
Our rookie mistakes hopefully make you laugh. Put a smile on your face. And when you run an into a similar situation, hopefully you won’t make that same mistake. But more importantly, always remember to keep on moving. After five mistakes, the sixth thing you do might be the best thing you’ll ever do.
www.floown.com
Sometimes you think you are on the right path and everything is going smoothly… then out of nowhere, an unexpected obstacle stares you right in the eye. What do you do?
Below are some early warning signs that you might be in trouble.
The Ten Everyday Roles of a Startup EntrepreneurAbhishek Shah
Leading a business is complex work. It’s not a matter of walking into the office, churning out a few ideas and considering yourself done for the day. No, the reality is that you’re going to be doing a little bit of everything -- especially in the earliest stages of your business’s development.
Success doesn't happen without hard work, time, patience and the willing to go above and beyond. Here are 25 Lessons from some of the most successful entrepreneurs of our time and their journey to success.
Learn how we can help get you started at:http://www.mapcommunications.com/
How to Turn Your Startup Into a Profitable BusinessMatt Warcholiński
How to turn your startup into a profitable business?
You need to answer two questions:
- How to multiply your revenues?
- How to optimise your time?
Inside you can find actionable tactics on how to create a profitable business. To do this you need to:
#1 Be laser focused
#2 Find a Hustler
#3 Delegate Everything
#4 Automate Everything
Keynote video: https://vimeo.com/220618802
Read more about entrepreneurship and startups: https://brainhub.eu/blog/
Presentation on common mistakes to avoid in Search Engine Optimization (SEO). About Marketing, Google, SEO, Panda Diet, Indexation, Social Media and Corporate Blogs. Helpful for online marketers in Startups and Corporates.
A Frontline Ventures x Point Nine Capital collaboration.
It is no surprise that Germany dominates much of the conversation around European tech — the growth of the startup and venture capital ecosystem has surpassed even the most optimistic of expectations.
As an early-stage software fund in London/Dublin with a pan-European investment view, we are seeing exciting young companies emerging from all over Germany. They are following in the footsteps of already successful global companies like Rocket Internet, Soundcloud, and Auctionata.
Germany’s tech transformation is startling, and seems to only be just beginning. Learn more about:
- funding options for German startups
- notable players in the VC and startup ecosystem
- challenges that lay ahead for German tech
- future opportunities & existing winners
- typical terms offered to startups
- successful exits in Germany so far
Women have a rich history in computer technology, yet many of the top tech-savvy females are seemingly forgotten from the history books.
Forgotten women in tech history shares the stories of a few of the most important women in the field of computer science, since its humble beginnings.
According to Juliet (Shakespeare, Romeo and Juliet), a name should mean nothing, but for a startup, it’s a completely different story. Choosing a name for your startup can be one of the most important decisions you make in the beginning, and for a good reason: it is the most impactful choices you’ll take. That’s why it is pretty common, that startups before getting product-market fit change their names a couple times. Unfortunately, not every startup gets enough time and they realize too late that they chose a lame name. But what is in a name?
This list is more or less a curation of tips I've surfaced from my reading or research and from what I've observed from being around some incredible investors and successful entrepreneurs. Note, this advice is geared towards ideation through product-market fit level startups, but the life tips are universally applicable I would say.
When possible, I tried to make the tip "actionable", which I define as something that's able to be done;
or an action having practical value.
So, in no particular order, I give you the Startup and Life Tips for Entrepreneurs: a Journal of Thoughts...
No startup business experiences the same journey to success, but there are general stages that most companies move through as they grow:
1) Validation
2) Product Development
3) Commercialization
4) Scale/Growth
The Center for Entrepreneurial Innovation (CEI) helps its clients through these stages of business development and offers best practices for each stage. Represented by an amazing lineup of speakers, including Hart Shafer (Innovation Coach / Founder, Theraspecs), Eric Miller (Principal, PADT Inc.), Nate Curran (Entrepreneur-in-Residence, CEI) and Russ Yelton (CEO, Pinnacle Transplant Technologies, "The Startup Lifecycle" presentation offers unique insights and best practices for entrepreneurs growing their business.
MVP: Minimum Viable Product vs. Maximum Value ProductLiquid Reality
Start-ups and product reboots are all thinking the same thing - how quickly can we get to market? The app market is break-kneck, and being first-to-market, or soon-to-market can be important, but, not at the expense of quality. In this talk we'll explore the motivations for being first, and argue the values of being "better"
From experience, we'll focus on how to convince clients and stakeholders to buy-in to quality over "fast" - as a philosophy, as a differentiator, and as a process to making it happen.
Anyone can make an app - just look at any of the app stores, but only the ones that focus on the customer, on quality, and on the entire experience as a whole will succeed.
This talk will give you a roadmap to create better products, get and keep clients on-board with your direction, and deliver outstanding products to the market.
Slides to the growth hacking workshop I recently gave for AAU students in Prague. We covered the Lean Canvas, getting to product-market fit, Wow! moment, growth marketing, and the analytics you should be focused on.
How to bring products to market with efficiency? How to learn what customer values and buy product for? If you have these questions and this session will help you get started! In this session we will go over different product development methodologies which can be used to bring products to markets in time and on budget. We will look at different agile development methodologies including scrum, which is very popular. And then finally we will look at lean startup framework and methods, which is great way to look beyond just development of product i.e. developing right product or sell-able product which customer would buy.
21 ноября Боб Дорф - всемирно известный предприниматель, гуру Силиконовой долины и соавтор бестселлера "Стартап: настольная книга основателя", переведенного на 19 языков мира, - провел семинар-практикум в Инновационном центре "Сколково". Он рассказал о методологии «развития клиента» и о том, как создать новую компанию и продукт и успешно вывести его на рынок. Сам Боб Дорф уже вывел 7 компаний на IPO, а свой первый бизнес начал в возрасте 12 лет.
The Startup journey: From MVP to Product-Market FitAdrian M Odgers
This presentation comes from a lecture/workshop I gave to the Brinc.io startup accelerator program. The lecture was focused on outlining the journey a startup goes through from MVP to Product-Market fit.
It highlights what the different stages are, ideas on what you should measure as well as some of the key challenges startups will face.
High Tempo Testing - Building a Scalable Growth ProcessMorgan Brown
How to build a scalable growth process for your startup. Most startups are searching for growth hacks. In this talk, I'll share why you should ditch the search for hacks and instead embrace a process of rapid experimentation.
My talk at Traction Conference, October 8, 2015 in San Francisco.
Growth Hacking: Marketing that Moves the Bottom LineMorgan Brown
Growth Hacking: Marketing that Moves the Bottom Line. My talk on growth hacking for B2C and B2B companies from Search Engine Journal's 3 Takeaways Summit in Santa Monica.
Ten Things Learned from the World’s Fastest Growing CompaniesMorgan Brown
As presented at the Growth Hacking Conference 2014 in London.
What do today's fastest growing companies know that no one else does? It's that growth is about so much more than marketing. After researching dozens of the world's fastest growing startups, here are my ten key takeaways.
This presentation covers how startups can gain traction and find sustainable growth by navigating through Sean Ellis's Startup Pyramid framework. With a focus on product/market fit, product instrumentation, and early-stage acquisition channels, the goal is to give entrepreneurs a framework to manage against with their early stage growth efforts.
As companies look for ways to grow their user base quickly and at scale, they've turned to the growth strategies made popular by companies like AirBnB, Quora, Facebook and others. Growth Hacking at its core is the discipline of marrying product features with distribution tactics to get massive user growth with very little paid marketing spend. This presentation reviews popular growth hacking case studies, how you can evaluate your product for growth hack opportunities, and how to get your team and product focused on growth for 2013.
Get our designing for viral growth infographic here: http://bit.ly/12badgO
Learn more about digital telepathy here: http://www.dtelepathy.com/
Social Media Content Strategy: Content is KingMorgan Brown
Creating an effective social media program requires a content creation and marketing strategy. In this presentation I cover the basics of creating a content strategy for Facebook, YouTube, Twitter and Flickr. In particular, Facebook presents an interesting content strategy challenge with the need for marketers and brands to optimize content for Facebook's EdgeRank.
Video Search Engine Optimization VSEO FTW!Morgan Brown
My talk on video search engine optimization (VSEO) at Pubcon Dallas April, 2010. I talk about what it takes to win at VSEO using video to crash Google's page one party for key search terms. The main takeaways are: VSEO is a huge opportunity, VSEO comes down to three key elements (SEO fundamentals, content, audience), and VSEO is affordable, measurable and uber-effective. Have questions? email me at morganb (at) gmail (dot) com.
A presentation about how foodservice professionals can leverage social media in their business. The presentation focuses on developing a social media framework and plan as well as social media basics and getting the right company mindset to be successful. Also includes social media exercises to help attendees think through issues that can be addressed through social media. Given at IFEC '09 October 12 in San Diego.
Online Video - Great Ads For The Little GuyMorgan Brown
This is the presentation that TurnHere gave at the 2008 Kelsey Group conference. Titled "Great Ads for the Little Guy" it's the top 25 learnings we gleaned from creating more than 10,000 online videos for small businesses across the country.
Social Media Why Your Business Needed it YesterdayMorgan Brown
A brief presentation I put together for my friends and family on why they need social media yesterday for their business. Based off a lot of great information found on slide share and other places across the Web it's a primer to getting started in social media for those people who are scared to get started in social media and online communities.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
5. GET LEAN
1. GET PRODUCT
• Get to problem/solution fit
• Build your MVP
• Don’t be too minimum, or it’s
probably not viable
http://www.meeteor.com/blog/lean-startup/
6. STAGE TO-DO LIST
• Study the Lean Startup framework and apply it to your discovery
process.
• Conduct problem/solution fit interviews like crazy.
• Run demand tests with landing pages/ads or crowdfunding
campaign.
• Use learnings to define/refine your MVP.
• Iterate as new information flows in.
7. NOT TOO ‘M’
2. MVP
• Learn what people want
• Prove demand/need
• Keep risk/burn low
http://www.meeteor.com/blog/lean-startup/
8. STAGE TO-DO LIST
• Build your MVP
• Instrument product for visibility into usage
• Conduct ongoing user feedback
• Iterate to improve retention
• Invest in growth to prove retention and initial flow of users, not
looking to scale
9. IT’S A JOURNEY, NOT A DESTINATION
3. HEAD FOR PMF
• Must Have Score > 40%
• Pass the Sam Altman test
• Measure Net Promoter Score
(NPS) – benchmark it
• Stable, sustainable retention
rates
Sean Ellis Startup Pyramid
10. EVERYONE IS RESPONSIBLE FOR GROWTH
ASSEMBLE YOUR TEAM
• PM Growth
• Analyst / Data Scientist
• Growth Engineer
• Digital Marketers
• Specialist(s)
Zuckerberg poses with some of his deputies at Antonio’s Nut House in Palo
Alto, a popular staff hangout:Chamath Palihapitya, vice president for growth,
mobile and international; Zuckerberg; Mike Schroepfer, vice president of
engineering; Jonathan Heiliger, vice president of technical operations; Chris
Cox,vice president of product.
11. RAPID EXPERIMENTATION DRIVES GROWTH
GROWTH PROCESS
• Ideate: Unbridled idea
generation
• Prioritize: Focus on Impact
• Test: Rapid experimentation
• Analysis: Applicable learning
Ideate
Prioritize
Test
Analyze
12. WORDS ARE EVERYTHING
FIND LANGUAGE/MARKET FIT
What do your users think you’ve built for them?
Store Your Photos Share Your Photos
Find a Date Help Friends Find a Date
Source: James Currier
13. LEAKY BUCKETS ARE GROWTH KRYPTONITE
OPTIMIZE FLOWS
• Build Desire, Reduce Friction
• Maximize % of users who get
to must-have experience
• Understand motivators and
hurdles to improve
14. BATTLESHIP - MARKETING EDITION
CHANNEL/PRODUCT FIT
• Identify where your
customers are (and where
your competition isn’t)
• Ask “How does what I offer
map to channel experience?”
• Do things that don’t scale
• Test for signal, double down
on what works
• Keep searching
http://leanentrepreneur.co
15. IT’S GO TIME
4. SCALE
• Hire channel specialists to
ramp growth
• Increase experimentation
velocity
• Seek out high impact
opportunities
• Keep close eye on core
metrics
16. GROWTH IS NEVER DONE
5. MATURITY
• Horizontal and vertical
expansion opportunities
• Identifying new channels that
require scale or specialization
• M&A
• Incremental and high-impact
wins
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