This document discusses trends in social media and provides tips for businesses. It notes key facts about major social platforms like Facebook, Twitter, YouTube and their growth. Trends mentioned include social, local and mobile integration; real-time sharing; and social business. The document encourages businesses to share their story on social media in an authentic, continuous and engaging way to connect with customers. It stresses that social media is important for all employees, not just marketing teams.

1. In a world that talks back
Tell your story, share the experience
Gijsbregt Brouwer
EAVM - social media - Hotel New York - August 29th, 2012

3. The disruption
The facts
The trends
The cases
The tips

4. Disruption

5. Artist?

6. Parody?

7. Producer?

8. Fans?

9. Artist?

11. 1 to 1

12. 1 to many

13. Many to many

14. Disruption

15. Disruption

16. Disruption

17. Disruption

18. Disruption

19. Disruption

20. Facts

21. Social networks world wide
Facebook Twitter Linkedin Google+ Instagram Pinterest
1000
905
750
500
350
250
150 130
30 10
0
2012

22. Facebook
3+ billion likes &
comments a day

23. Facebook
a TRILLION +
views per month

24. Twitter
1 billion tweets
every 3 days

25. Twitter
TPS record
25,088

26. YouTube
4 billion video
views per day

27. YouTube
Every minute
72 hours upload

28. YouTube
64% of youth
discover music
via YouTube

29. Internet & TV
3 hours per day
At the same time

30. Trends

31. SoLoMo

32. Crowds

33. Smart buildings

34. Digital = personal

35. Realtime world

36. Social business

37. Cases

38. Tell your story?

39. Share your story?

40. Share your story?

41. Engage your fans?

42. Share your story!

43. Share your story!

44. Share your story!

45. Share your story!
General exposure
Rooms (promo code)
Meetings (contact)
Bar/restaurant?

46. Images to share

47. Images to share

48. Images to share

49. Images to share

50. Connect!

51. Connect!

52. Connect!

53. Tips

54. Personal/Authentic
Continuous
Adding value
Real time
Engaging!

55. It’s everybody’s job

56. Not an intern or the PA of the GM

57. It's oh so quiet...

58. Holiday...

59. You have to be
social, to be in social
media!

60. Q&A

61. September 25, Ahoy!

62. Follow me @gijsbregt