1) The document discusses how the sports world has increasingly moved to a digital realm in the 21st century, with internet video overtaking traditional TV and social media growing exponentially worldwide. 2) It notes how tracking of personal athletic performance and health metrics has expanded through devices like smartphones, apps like Runkeeper, and wearables. 3) The text advocates for brands and organizations to develop strategic digital content plans that utilize storytelling and create conceptual events/experiences in order to build their platforms and have greater impact over time.