Kenniscentrum Events op Recreatiecongres - story telling - 6 dec18

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Mijn presentatie over de veranderende wereld van evenementen, in de sport, muziek, hospitality en cultuur. Ook veel aandacht voor toerisme. Vanuit trends, naar de huidige aanpak met tips en tricks.

Marketing

Zuidlaren, 23 november 2018
Recreatiecongres
je verhaal vertellen in de veranderende wereld

TÝRSDAY HELPS CLIENTS TELL THEIR STORY
We help brands, people and businesses turn
interest into business through online story telling.
4

De Buik van Rotterdam en Amsterdam
Wij helpen jou met de vraag:
waar eet je lekker vanavond?
5

the real robots - block chain
a brave new world

The power of the networks
a brave new world

type content: remix / list
tell your story

gijsbregt
TÝRSDAY
Gijsbregt Brouwer
gijsbregt@brightguys.nl
www.gijsbregt.nl
www.tyrsday.com
www.debuik.nl

In this provocative speech, renowned futurist Faith Popcorn, CEO of Faith Popcorn’s BrainReserve, illuminates how our culture and the consumer marketplace are evolving – and how you can thrive in this rapidly changing landscape. She will share these emerging Trends: N of 1: Ultra-Personalization, and how a new vocabulary and toolkit is needed for marketers to survive Gender Wars: How EVEolution, the End of Masculinity and Gender Fluidity Emerging will require marketers to work with new sensitivity and daring. The Robo-Revolution: With AI replacing 40% of jobs and the Gig Economy on the upswing, a new kind of consumer arrives, with unprecedented need states. Will you be ready to serve her? Brace yourself for a shocking and engaging look at where your brand, business and daily life is headed – and how to achieve your Best Future.

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We've been told our whole lives ownership is key to success. Even in marketing we are told how much we need to have a paid/owned/earned strategy. But how if this strategic approach that puts an emphasis on ownership is all incorrect? What if the key to success in the 21st century of communications was similar to our economic condition where renting and utilizing resources when necessary is more important? What if we went full circle to the agricultural age due to cloud computing technology and adopted a nomadic strategy? Where we went not where we could grow or gather food but to grown and cultivate partnership relationships. Where we help grow new business models where the lines between employees and customers are blurred? In this presentation, be pushed to think beyond the normal by Geoffrey Colon, Microsoft communications designer and author of "Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal" on how to set up a nomadic social by design and agile structure for success whether you're a sole proprietor, small business, NFP, government agency or Fortune 100 company. What we may have learned in the recent past as a best practice must now be unlearned and relearned constantly so that we stay as flexible as our customers. In the end, it won't matter where you do business, as long as you measure specific KPIs that will help you with growth and customer satisfaction around your product, culture, organization or service. For more of Geoffrey's thinking, follow him on LinkedIn or Twitter @djgeoffe

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When you bet on platforms or set up property, you miss where human customer behavior could move. When you crunch too much data, you miss the bits of information that really help you determine how to execute a truly unique and successful business strategy. While the world is over-inundated with discussions on using platforms like search, social, messaging, email, out of home channels, the digital nomad marketer doesn’t see siloed platforms but a holistic world of opportunity and experiences in which to communicate. By thinking about how people live and behave in the world is the starting point of all modern marketing strategy and a total inversion from how marketing has been taught and executed for the last 50 years. Geoffrey Colon works at the intersection of marketing, tech, and popular culture. Data punk, DJ, podcaster, and author, Geoffrey is a communications designer at Microsoft, where he leads a team of disruptive marketers to develop creative and analytical strategies for the company’s search advertising business. Previously he was vice president of digital strategy at Ogilvy & Mather, digital communities supervisor at 360i, and social media specialist at Bond Strategy and Influence. He has written for The Futurist, Advertising Age, and Fast Company, and been quoted in the Wall Street Journal, Billboard Magazine, Advertising Age, Los Angeles Times, and on NPR. Visit Geoffrey Colon at http://geoffreycolon.net or follow him on Twitter @djgeoffe #DisruptiveFM

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Traditional institutional models built around topdown hierarchies are being deconstructed into a sea of fragmented relationships and interactions. In a constantly evolving world that is both resource rich and attention scarce, organizations are being forced to evolve their business models in order to engage in broader and more dynamic ecosystems. Join us as we gain clear insight as to what the blurring of the physical and digital worlds mean, and explore new and effective methods for finding, attracting, engaging, and empowering community stakeholders by creating new opportunities for value exchange.

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By popular demand, I am sharing the deck from a rather grand conference FFWD held in Zagreb on June 11th. Blurb ensues: "Society is shifting from a pyramidal structure towards something much more like an eco-system with new relationships between actors. In these uncertain times the role of digital professionals is of providing or smuggling vision and guidance." OK, don't be shy, tell me what you think.

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