Can art learn from sports? 2 business cases to explain!

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For a class full of managers and CEO's in the world of art, I presented 2 business cases from sports. How does sport open up new markets and new revenue streams and could art do the same? Case by Nike and about concept runs.

Business in art
Can we learn from sports?
Gijsbregt Brouwer
LinC Lab6 - Utrecht - August 25, 2014

!
When will internet video
overtake TV?
“That already happened.”
-
Eric Scmidt, CEO Google

Social networks world wide
1200
900
600
300
0
60 40
70
199
200
271
313 300
500
1320
Facebook Whatsapp Linkedin Google+ Twitter Instagram Tumblr Pinterest Snapchat Vine

Use of smartphone
2010
82%
18%
2014
37%
63%
Mobile Desktop

Number of users of Runkeeper
35
26,25
17,5
8,75
0
30
23
9
6
2
0 0
2008 2009 2010 2011 2012 2013 now

All running apps combined
Far more than
100M downloads

Business case?
Ticket price
Globalization
New audiences

Desportification of sports
Performance
Fitness
Wellness
Lifestyle

Business case?
More often
Higher prices
New audiences

The fitness industry is posed with a huge opportunity and with some serious threats. My view on the future of fitness, with Google and Apple as competitors and the obese world as a chance to be a truly meaningful industry. See all the trends, new developments, insights and lots of examples. C-level presentation held for the executive forum of the European Health and Fitness Association (EHFA) in Berlin, June 2014.

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一比一原版(qut毕业证)昆士兰科技大学毕业证如何办理

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