Short presentation on the value of the Tour de France, mostly focused on the teams.
- Why should you sponsor a team?
- How can you sponsor a team?
With some best cases and good numbers on the value of the sponsorships.
The sports consumer of the future - 3 customer journeys of 2020Gijsbregt Brouwer
I follow 3 rabid sports fans in the year 2020:
1) going to a stadium
2) staying home and watching "TV"
3) going out for sports him self
A glimpse into the future of sports consumption with many new apps, technologies, insights and science
Presentation used a few times before the summer has been received really well by the audience, let me know if you need an updated or specialized version.
Some slides to get you all warmed up for a visit to NYC.
1) geographical introduction
2) abbreviations of the neighborhoods
3) tech scene
4) marketing scene
5) real marketing is just out there
6) flagship stores
My presentation on the holistic concept of food held at the Emerce and Foodlog event called Digital Food Conference, at Pakhuis de Zwijger in Amsterdam.
The sports consumer of the future - 3 customer journeys of 2020Gijsbregt Brouwer
I follow 3 rabid sports fans in the year 2020:
1) going to a stadium
2) staying home and watching "TV"
3) going out for sports him self
A glimpse into the future of sports consumption with many new apps, technologies, insights and science
Presentation used a few times before the summer has been received really well by the audience, let me know if you need an updated or specialized version.
Some slides to get you all warmed up for a visit to NYC.
1) geographical introduction
2) abbreviations of the neighborhoods
3) tech scene
4) marketing scene
5) real marketing is just out there
6) flagship stores
My presentation on the holistic concept of food held at the Emerce and Foodlog event called Digital Food Conference, at Pakhuis de Zwijger in Amsterdam.
Kenniscentrum Events op Recreatiecongres - story telling - 6 dec18Gijsbregt Brouwer
Mijn presentatie over de veranderende wereld van evenementen, in de sport, muziek, hospitality en cultuur. Ook veel aandacht voor toerisme. Vanuit trends, naar de huidige aanpak met tips en tricks.
Sneakergala 2018 - story telling - 23 November 2018Gijsbregt Brouwer
Presentation for young sports professionals on the changing industry, the opportunities and risks of storytelling and the innovations in the sports world.
Gijsbregt Brouwer co-founder of Týrsday gives you 10 (+2) tips on story telling for sports during digital sports day 2017. Presentation was for a jam packed room.
Venue: Jaarbeurs Utrecht.
Presentation for the EHMA conference in Noordwijk called Disruptors in the luxury hospitality.
Focus is on engaging (potential) guests and telling your own story in an space you control. Includes four steps to take action.
#DSD16 presentation by Gijsbregt Brouwer on embracing digital energy in sports for athletes, teams, federations, events, activations, brands and clubs.
With examples and takeouts for sports professionals and content marketeers
Start Swimming, on how Dutch swimming clubs should embrace story telling and engaging their members. With tips and tricks and insights in the world of social media and branded websites / social walls.
Every year the federation of student rowing clubs organises a conference to educate its boards.
Rowing is a big student sport in the Netherlands and the boards only operate for one year, so continuity is always difficult.
Compelling story telling is a way to create this continuity and to cherish the culture of the club and its mostly historic values
My take on the data revolution in sports. It not just about data or about its hardcore uses, but about bringing the fans in and having the athletes (talent) tell their story through data.
Module 2 of the sports program for executives and coaches in sports. Topic: personal branding, social websites, social media, content management, content strategy, talent and athletes.
Yes story telling works really well for sports clubs. Both big and small. This presentation explains how story telling would work, why clubs should invest in story telling and what story telling and sports clubs can amend to.
Presentation held on the Rotterdam Sports Film Festival, made especially for the Sportnext Live Session on the future of sports video.
Tells the story of how internet video came to be and where it's going. Lots of insights, for the good and the bad.
Sports in the 21st century:
What holds the future of sports for an urban environment such as the Dutch capital Amsterdam. Many examples on what is next in sports and how a city/community can learn and respond. Some advise for policy and strategy.
Presented at Sport in Amsterdam, what is next? At February 16, 2015 Pakhuis De Zwijger in Amsterdam
The Transparent Athlete: on Sports and Story TellingGijsbregt Brouwer
Especially for Social Media Week Rotterdam my brand new presentation on sports, athletes, story telling, social media, quantified self and how to monetize this all.
Can art learn from sports? 2 business cases to explain!Gijsbregt Brouwer
For a class full of managers and CEO's in the world of art, I presented 2 business cases from sports. How does sport open up new markets and new revenue streams and could art do the same? Case by Nike and about concept runs.
The fitness industry is posed with a huge opportunity and with some serious threats. My view on the future of fitness, with Google and Apple as competitors and the obese world as a chance to be a truly meaningful industry.
See all the trends, new developments, insights and lots of examples.
C-level presentation held for the executive forum of the European Health and Fitness Association (EHFA) in Berlin, June 2014.
On Sports, Media and the future of the sports consumerGijsbregt Brouwer
Presentation I've held for 60 students of the Johan Cruyff University and Hogeschool van Amsterdam on sports & media.
Focus on new ways of communicating, trends in sports & media and trend watching for the sports consumer of 2020
Future of swimming: gadgets and wearable technologyGijsbregt Brouwer
Presentation for the Dutch organization of swimming pools.
Story on the future of swimming, how technology will come to use in and around the swimming pool and water in general.
Trends on sports.
Sports and Quantified Self - introducing quantified sponsoringGijsbregt Brouwer
First introduction of the concept of quantified sponsoring, offering QS startups a way of finding a business model and offering multinationals a way to show purpose and a new ROI on partnerships in sports.
Also a short introduction in the world of sports and QS, with some interesting examples and cases and some new startups.
Kenniscentrum Events op Recreatiecongres - story telling - 6 dec18Gijsbregt Brouwer
Mijn presentatie over de veranderende wereld van evenementen, in de sport, muziek, hospitality en cultuur. Ook veel aandacht voor toerisme. Vanuit trends, naar de huidige aanpak met tips en tricks.
Sneakergala 2018 - story telling - 23 November 2018Gijsbregt Brouwer
Presentation for young sports professionals on the changing industry, the opportunities and risks of storytelling and the innovations in the sports world.
Gijsbregt Brouwer co-founder of Týrsday gives you 10 (+2) tips on story telling for sports during digital sports day 2017. Presentation was for a jam packed room.
Venue: Jaarbeurs Utrecht.
Presentation for the EHMA conference in Noordwijk called Disruptors in the luxury hospitality.
Focus is on engaging (potential) guests and telling your own story in an space you control. Includes four steps to take action.
#DSD16 presentation by Gijsbregt Brouwer on embracing digital energy in sports for athletes, teams, federations, events, activations, brands and clubs.
With examples and takeouts for sports professionals and content marketeers
Start Swimming, on how Dutch swimming clubs should embrace story telling and engaging their members. With tips and tricks and insights in the world of social media and branded websites / social walls.
Every year the federation of student rowing clubs organises a conference to educate its boards.
Rowing is a big student sport in the Netherlands and the boards only operate for one year, so continuity is always difficult.
Compelling story telling is a way to create this continuity and to cherish the culture of the club and its mostly historic values
My take on the data revolution in sports. It not just about data or about its hardcore uses, but about bringing the fans in and having the athletes (talent) tell their story through data.
Module 2 of the sports program for executives and coaches in sports. Topic: personal branding, social websites, social media, content management, content strategy, talent and athletes.
Yes story telling works really well for sports clubs. Both big and small. This presentation explains how story telling would work, why clubs should invest in story telling and what story telling and sports clubs can amend to.
Presentation held on the Rotterdam Sports Film Festival, made especially for the Sportnext Live Session on the future of sports video.
Tells the story of how internet video came to be and where it's going. Lots of insights, for the good and the bad.
Sports in the 21st century:
What holds the future of sports for an urban environment such as the Dutch capital Amsterdam. Many examples on what is next in sports and how a city/community can learn and respond. Some advise for policy and strategy.
Presented at Sport in Amsterdam, what is next? At February 16, 2015 Pakhuis De Zwijger in Amsterdam
The Transparent Athlete: on Sports and Story TellingGijsbregt Brouwer
Especially for Social Media Week Rotterdam my brand new presentation on sports, athletes, story telling, social media, quantified self and how to monetize this all.
Can art learn from sports? 2 business cases to explain!Gijsbregt Brouwer
For a class full of managers and CEO's in the world of art, I presented 2 business cases from sports. How does sport open up new markets and new revenue streams and could art do the same? Case by Nike and about concept runs.
The fitness industry is posed with a huge opportunity and with some serious threats. My view on the future of fitness, with Google and Apple as competitors and the obese world as a chance to be a truly meaningful industry.
See all the trends, new developments, insights and lots of examples.
C-level presentation held for the executive forum of the European Health and Fitness Association (EHFA) in Berlin, June 2014.
On Sports, Media and the future of the sports consumerGijsbregt Brouwer
Presentation I've held for 60 students of the Johan Cruyff University and Hogeschool van Amsterdam on sports & media.
Focus on new ways of communicating, trends in sports & media and trend watching for the sports consumer of 2020
Future of swimming: gadgets and wearable technologyGijsbregt Brouwer
Presentation for the Dutch organization of swimming pools.
Story on the future of swimming, how technology will come to use in and around the swimming pool and water in general.
Trends on sports.
Sports and Quantified Self - introducing quantified sponsoringGijsbregt Brouwer
First introduction of the concept of quantified sponsoring, offering QS startups a way of finding a business model and offering multinationals a way to show purpose and a new ROI on partnerships in sports.
Also a short introduction in the world of sports and QS, with some interesting examples and cases and some new startups.