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“If it isn’t
popular, then it
isn’t culture.”
http://www.intellectbooks.co.uk/MediaManager/File/popularculture%28jan12%29w...
Definition of culture:
•The values, ideas, arts, entertainments, beliefs,
customs, and social behaviour shared by large
se...
Definition of pop culture:
•culture produced for mass consumption
•Short for “popular” culture
•Considered the opposite of...
What does it include?
•toys and games
•fashion fads
•trends in magazines
•gossip about famous people
•television shows
•mo...
Why should you care about pop
culture?
•It has strong connections to education,
mass communication, and society’s ability
...
Why should you care about pop
culture?
•It has great influence and impacts
everything from fashion to food packaging
Why should you care about pop
culture?
•Most of us have the reality television show
that we don’t want anyone to know we w...
Why should you care about pop
culture?
•Pop culture seems to simultaneously
encompass everything we love most about
mass m...
But first…
a few definitions you need to
know
Zeitgeist: zeit = time; geist = mind
- the “spirit of the times”
- the general mood and
culture within a nation
Zeitgeist Examples
•1980’s = belief in power of money
and the many ways to spend it
•1970’s = peace, love
•1950’s = post w...
Fad vs. Trend
Fad – short-lived interest in an aspect of
culture
Ex: Pogs, marbles, platform shoes
Trend – an interest in ...
Icon
a person or image generally looked up to (and measured up
to); almost everyone is familiar with him/her/it
Ex: Madonn...
Icons
 

 
The Rules of Pop Culture
•Don’t challenge currently accepted values (the
“status quo”)
•Reinforce the dominant social,
pol...
The Rules of Pop Culture
•Reflect the current desires, hopes and fears (which
may or may not reflect the actual reality of...
The Rules of Pop Culture
•Influence public responses to and personal
reflections on a variety of issues
ex: High-profile t...
Top companies in the world
influence and promote pop
culture.
For that reason, it’s wise to be aware
of the dominating glo...
Forbes’ Best Global Brands, 2013
Best Global Brand, 2013
# 5 (47.3 billion)
Google Advertisement

Click for ad
Best Global Brand, 2013
# 4 (50.7 billion)
IBM Advertisement
Best Global Brand, 2013
# 3 (54.9 billion)
Coca-Cola Advertisement
Best Global Brand, 2013
# 2 (56.7 billion)
Microsoft Advertisement
Best Global Brand, 2013
# 1 (104.3 billion)
Apple Advertisement
REMEMBER:
“If it isn’t
popular, then it
isn’t culture.”
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Pop Culture and the Media

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A general overview of culture, pop culture, fads, trends, and zeitgeist in the media. Includes a quick look at the top five global brands. Created for education in media studies.

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Pop Culture and the Media

  1. 1. “If it isn’t popular, then it isn’t culture.” http://www.intellectbooks.co.uk/MediaManager/File/popularculture%28jan12%29web.pdf
  2. 2. Definition of culture: •The values, ideas, arts, entertainments, beliefs, customs, and social behaviour shared by large segments of society
  3. 3. Definition of pop culture: •culture produced for mass consumption •Short for “popular” culture •Considered the opposite of “high culture” for the elite
  4. 4. What does it include? •toys and games •fashion fads •trends in magazines •gossip about famous people •television shows •movies •video games •souvenirs (ex: ticket stubs) •posters of celebrities
  5. 5. Why should you care about pop culture? •It has strong connections to education, mass communication, and society’s ability to access knowledge
  6. 6. Why should you care about pop culture? •It has great influence and impacts everything from fashion to food packaging
  7. 7. Why should you care about pop culture? •Most of us have the reality television show that we don’t want anyone to know we watch, the pop song whose lyrics we would never admit we know by heart – but why do we feel guilty? Click
  8. 8. Why should you care about pop culture? •Pop culture seems to simultaneously encompass everything we love most about mass media and everything we fear •For this reason, it is important that we understand why
  9. 9. But first… a few definitions you need to know
  10. 10. Zeitgeist: zeit = time; geist = mind - the “spirit of the times” - the general mood and culture within a nation
  11. 11. Zeitgeist Examples •1980’s = belief in power of money and the many ways to spend it •1970’s = peace, love •1950’s = post war euphoria •1920’s = frivolousness and avoiding seriousness    
  12. 12. Fad vs. Trend Fad – short-lived interest in an aspect of culture Ex: Pogs, marbles, platform shoes Trend – an interest in an aspect of culture that’s longer lasting than a fad; affects a greater amount of people Ex: iPods, baseball hats    
  13. 13. Icon a person or image generally looked up to (and measured up to); almost everyone is familiar with him/her/it Ex: Madonna, the Golden Arches    
  14. 14. Icons    
  15. 15. The Rules of Pop Culture •Don’t challenge currently accepted values (the “status quo”) •Reinforce the dominant social, political, and economic system       Click for a pop-culture video that reinforces current political system
  16. 16. The Rules of Pop Culture •Reflect the current desires, hopes and fears (which may or may not reflect the actual reality of the times) ex: not all families in the 80s are like the Cosbys      
  17. 17. The Rules of Pop Culture •Influence public responses to and personal reflections on a variety of issues ex: High-profile trials such as O.J. Simpson or….   Click for proof of     media investment in current issues
  18. 18. Top companies in the world influence and promote pop culture. For that reason, it’s wise to be aware of the dominating global brands.
  19. 19. Forbes’ Best Global Brands, 2013
  20. 20. Best Global Brand, 2013 # 5 (47.3 billion)
  21. 21. Google Advertisement Click for ad
  22. 22. Best Global Brand, 2013 # 4 (50.7 billion)
  23. 23. IBM Advertisement
  24. 24. Best Global Brand, 2013 # 3 (54.9 billion)
  25. 25. Coca-Cola Advertisement
  26. 26. Best Global Brand, 2013 # 2 (56.7 billion)
  27. 27. Microsoft Advertisement
  28. 28. Best Global Brand, 2013 # 1 (104.3 billion)
  29. 29. Apple Advertisement
  30. 30. REMEMBER: “If it isn’t popular, then it isn’t culture.”

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