4. Think like a journalist
Bonding
How NOT to do it
How to do it
5.
6. Think like a journalist
Fast news
Scoops
Unique content
7. Bonding
Specify your search for journalists or bloggers
Find the hybrids
Often freelancers
Entrepreneurial
Easy to approach
Linkedin
Be transparent of your intentions
8. How NOT to do it
Forget about the long press lists
The 'out of nowhere' press release
'Cyberstalking'
9. How to do it
Be the contact guy or girl
Offer to be the expert
Think in content