This document provides an overview of social media trends in 2010 and best practices for using social media platforms. It discusses the growth of Facebook and Twitter and updates to their features, including Open Graph, groups on Facebook, and lists on Twitter. Examples are given of how arts organizations can engage audiences through social media, such as creating welcome tabs and review tabs on Facebook pages, sharing performance clips on Twitter, and using location-based apps like Foursquare. The importance of listening to audiences and creating opportunities for engagement are emphasized.
This document provides an overview and best practices for using social media in 2011. It discusses trends in social media use, including growth in Facebook and Twitter users. It outlines new features on these platforms, such as Open Graph, tabs, and lists. The document recommends engaging patrons through social media to increase attendance, sales and word-of-mouth promotion. It also provides examples of how arts organizations can utilize social media to share content and stories.
Oikos workshop presentation on Social Media. The presentation takes a high-level strategy view of Social Media for small charities and community groups, along with providing statistics, hints and tips and some fun as we go.
The document provides an overview of using social media for agencies. It discusses that social media is not just for kids and there is no single way to do it. The key is to listen on social media by following friends, community members, competitors and industry leaders. It also emphasizes thinking through a plan and strategy before getting involved on different social media platforms like Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+. Metrics like reach, engagement and revenue opportunities should be considered for measuring goals.
Brad Flora: How to not suck at online advertising and publishingSocialDevCamp Chicago
1) The document discusses the lessons learned by Brad Flora in starting the website Windy Citizen, including that being single-threaded and lacking a clear point of view will lead to failure.
2) It describes Flora pivoting from local news coverage to creating a place for users to share local links when he realized local politics did not interest most young city dwellers.
3) Flora then launched a new company called NowSpots providing real-time advertising technology to newspapers after winning funding from the Knight News Challenge.
Social Media Fundraising (Presented at #CincyNonProfit / Nonprofit Summit)HelpAttack!
This document discusses social media fundraising strategies for small nonprofits. It begins by stating that social media fundraising is possible without a large following. It then covers the similarities and differences between social media and email fundraising, noting that social media allows for sharing, instant engagement, and dialogue. It provides examples of best practices for social media campaigns, including setting goals, growing presence, rewarding participation, and leveraging events or partners. It emphasizes thanking and recognizing donors. Finally, it discusses tools for listening, measuring, and managing social media presence that are free or low cost.
Harvey Milk motivated and mobilized thousands of people to agitate for political and social change, and became the basis for the award-winning biopic, Milk. If Milk were alive today, how could social media have helped him reach out to people, organize and inspire them? Mark Farmer shows you how to start your organization down the social media path by imagining how a grassroots organizer from the past might have used today’s media and technology. Sean Moffitt will flesh out the social media story with a presentation on the success of Movember, the annual prostate cancer fundraising event that’s achieved maximum visibility through a savvy use of social media.
Attendees Will Walk Away With:
• An understanding of how to get started with social media
• Comparisons of some of the different social media
• Real-world examples of social media success
Mark Farmer
Mark is the founder of Webness, a full-service electronic communications solutions provider, and has consulted for such organizations as Earth Day Canada, Give Green Canada, Eco Generation Services and Summerhill.
Sean Moffitt
Sean is Canada's leading social influence marketing advocate, author of Wikibrands and Founder of Agent Wildfire, Canada's Word of Mouth
The document discusses strategies for using social media and other digital tools for marketing in the arts sector. It provides tips on engaging audiences through blogs, Facebook, Twitter, video and other platforms. It also discusses integrating digital campaigns with print, email and other offline efforts to build communities and reduce subscriber churn. Throughout the document, examples are given of how various arts organizations have successfully utilized these strategies.
This document provides an overview and best practices for using social media in 2011. It discusses trends in social media use, including growth in Facebook and Twitter users. It outlines new features on these platforms, such as Open Graph, tabs, and lists. The document recommends engaging patrons through social media to increase attendance, sales and word-of-mouth promotion. It also provides examples of how arts organizations can utilize social media to share content and stories.
Oikos workshop presentation on Social Media. The presentation takes a high-level strategy view of Social Media for small charities and community groups, along with providing statistics, hints and tips and some fun as we go.
The document provides an overview of using social media for agencies. It discusses that social media is not just for kids and there is no single way to do it. The key is to listen on social media by following friends, community members, competitors and industry leaders. It also emphasizes thinking through a plan and strategy before getting involved on different social media platforms like Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+. Metrics like reach, engagement and revenue opportunities should be considered for measuring goals.
Brad Flora: How to not suck at online advertising and publishingSocialDevCamp Chicago
1) The document discusses the lessons learned by Brad Flora in starting the website Windy Citizen, including that being single-threaded and lacking a clear point of view will lead to failure.
2) It describes Flora pivoting from local news coverage to creating a place for users to share local links when he realized local politics did not interest most young city dwellers.
3) Flora then launched a new company called NowSpots providing real-time advertising technology to newspapers after winning funding from the Knight News Challenge.
Social Media Fundraising (Presented at #CincyNonProfit / Nonprofit Summit)HelpAttack!
This document discusses social media fundraising strategies for small nonprofits. It begins by stating that social media fundraising is possible without a large following. It then covers the similarities and differences between social media and email fundraising, noting that social media allows for sharing, instant engagement, and dialogue. It provides examples of best practices for social media campaigns, including setting goals, growing presence, rewarding participation, and leveraging events or partners. It emphasizes thanking and recognizing donors. Finally, it discusses tools for listening, measuring, and managing social media presence that are free or low cost.
Harvey Milk motivated and mobilized thousands of people to agitate for political and social change, and became the basis for the award-winning biopic, Milk. If Milk were alive today, how could social media have helped him reach out to people, organize and inspire them? Mark Farmer shows you how to start your organization down the social media path by imagining how a grassroots organizer from the past might have used today’s media and technology. Sean Moffitt will flesh out the social media story with a presentation on the success of Movember, the annual prostate cancer fundraising event that’s achieved maximum visibility through a savvy use of social media.
Attendees Will Walk Away With:
• An understanding of how to get started with social media
• Comparisons of some of the different social media
• Real-world examples of social media success
Mark Farmer
Mark is the founder of Webness, a full-service electronic communications solutions provider, and has consulted for such organizations as Earth Day Canada, Give Green Canada, Eco Generation Services and Summerhill.
Sean Moffitt
Sean is Canada's leading social influence marketing advocate, author of Wikibrands and Founder of Agent Wildfire, Canada's Word of Mouth
The document discusses strategies for using social media and other digital tools for marketing in the arts sector. It provides tips on engaging audiences through blogs, Facebook, Twitter, video and other platforms. It also discusses integrating digital campaigns with print, email and other offline efforts to build communities and reduce subscriber churn. Throughout the document, examples are given of how various arts organizations have successfully utilized these strategies.
Out Of The Day Program (wi/out personal photos)Aaron Johannes
This is a presentation we did at TASH 2011 in Atlanta, about how we closed a small centre based day program that we'd accidentally created after almost 25 years of refusing to be centre based! For more information about our work check out www.spectrumsociety.org or www.101friends.ca
The document provides recommendations for Housing Families' marketing and communications strategies. It suggests increasing brand awareness, encouraging donations and volunteering, and building interest in upcoming events. Target audiences are identified as college students, young professionals, and business executives. Recommendations include crafting the Housing Families story, creating volunteer and donor personas, illustrating the story through designs and ads, and presenting the story publicly and online through various media.
Building Great Programs for Patrons in their 20s and 30s (May 2019)ALAeLearningSolutions
This document provides guidance on building library programs that cater to patrons aged 20-30. It defines the demographic as millennials who are comfortable with technology and want social and educational activities. The presentation recommends learning the community's demographic breakdown, defining goals of making the library relevant and providing social opportunities. It suggests strategic timing of programs and including a variety of interests. Examples of successful programs incorporate nostalgia, crafting, education, community partnerships, and off-site events. Tracking outcomes through surveys and statistics is also discussed.
Building Great Programs for Patrons in their 20s and 30s: May 2018ALATechSource
This document provides guidance for libraries on developing programming for patrons aged 20-30. It discusses defining this demographic, learning the community, setting goals, timing programming, and appealing to all genders. Suggested program themes include nostalgia, DIY/crafting, education, off-site events, and book clubs. Marketing strategies like social media, a website and email newsletter are presented. Tracking outcomes through surveys and statistics is also recommended. The document aims to help libraries successfully engage younger adult patrons.
Using social media to promote your station final Eric Athas
Thinking about marketing your station with social media and not sure where to start? In this webinar, we’ll talk about understanding your online audience,establishing digital goals, and best practices for engaging with your digital community. Emphasis will be placed on creating and curating content that resonates with your audience and strengthens your brand.
The latest version of "Keep Your Cell Phones On!" Social Media for Social Good - why people with disabilities need to be part of online communities and how we can make it happen
Rachel Folz is the Digital Marketing Manager at Campbell County Public Library. She has over 9 years of experience in digital content roles. The document provides information on popular social media platforms like Facebook, Pinterest, Instagram and Twitter. It discusses insights available on each platform that can help analyze audience demographics and content performance. Tips are provided on creating engaging content and using tools like Buffer to schedule posts. The document aims to help libraries effectively utilize social media for marketing and outreach.
Social Media Brian Johnson Program, 07.14.10JacquiSakowski
The document provides an overview of social media including Facebook, LinkedIn, blogs, Twitter, and YouTube and discusses opportunities for personal, professional, and Rotary applications of each platform. Examples are given for how individuals, businesses, and Rotary clubs currently utilize various social media tools. The document emphasizes that social media provides new ways to communicate information and connect with others.
This document discusses how family support workers can use social media to connect with and support families of children with disabilities. Some key suggestions include:
- Sharing information about workshops, resources, experiences and knowledge through platforms like Facebook, blogs and webinars
- Connecting by asking and answering questions, and sharing stories about struggles and successes
- Providing online support and emotional connections when in-person meetings are not possible, through private and moderated social media groups
- Directing people to experts and community organizations who can offer additional support and connection opportunities
This document provides an overview of how businesses can use Pinterest to market themselves. It discusses what Pinterest is, its appeal to users, and how businesses can get started using it. The key aspects covered include how images are central to Pinterest's effectiveness, case studies of how companies like J.Crew, Nordstrom, and Whole Foods have successfully used Pinterest, and tips for creating engaging content that could spread virally.
Eric Phelps of RAINMAKER Consulting gave a presentation on communicating fundraising messages to donors. He reviewed principles of effective storytelling using the SUCCESs model (Simple, Unexpected, Concrete, Credible, Emotional, Stories). Examples of successful nonprofit videos were shared that incorporated these principles. Attendees then practiced crafting fundraising messages and stories for their own organizations. The presentation emphasized the importance of thanking donors for their support.
Online giving surged by over 35% last year, with gifts over $1,000 becoming increasingly commonplace. What are the keys to successful nonprofit fundraising online, especially during the end-of-year blitz, and how can social media make your efforts more effective?
John Haydon- Valley GivesTelling better stories with facebook and instagrammdechiara
I) The document discusses strategies for using Instagram and Facebook to engage different audiences for nonprofits. The community are those directly connected, the network can be reached through the community, and the crowd is everyone interested that lives outside the network and community. Reach the crowd through ads and seek to understand the community and give them reasons to share.
II) The document advises that bragging about your nonprofit does not work and instead focuses on making supporters feel fulfilled, inspired, and valued through the nonprofit's messaging.
III) It recommends stopping posting content and starting to tell stories by including relatable problems and payoffs that invite participation and include calls to action. Stories should be told deliberately over time across all
The document discusses the "Holy Triad" of social media platforms - Facebook, LinkedIn, and Twitter. It provides statistics on usage and demographics for each platform. It then gives guidance on best practices for using each network, including what type of content and tone to use, how much time to spend on each platform, and example case studies of businesses that have been successful on these networks. The overall purpose is to help users understand how to effectively utilize all three major social media platforms as part of their marketing and business development strategies.
Social Media - Challenges & Opportunities ggaldorisi
The document provides an overview of a seminar on using social media to support writing promotion. It discusses challenges and opportunities of social media, including building an engaged following and sustaining momentum. Examples of social media platforms covered are email, blogging, Facebook, Twitter, and LinkedIn. The document emphasizes engagement and visibility over just having a large following. It also notes benefits like a global reach but warns of social media becoming time consuming if not used strategically.
Tennessee Valley Institute for Nonprofit Excellenceguest1945e7ca
The document discusses 4 trends in philanthropy: 1) embracing demographic shifts, 2) leveraging technology strategically for online giving, 3) embracing social giving through platforms like crowdrise and charity: water, and 4) personalizing the donor experience. It provides examples and questions to help non-profits respond to these trends, such as how to connect with diverse groups, strategic use of websites and email lists, enabling volunteer fundraisers, and giving donors personalized giving options. Resources are also listed to help non-profits learn best practices.
A brief overview of the communications platforms and messages used by The Rotaract Club of Tampa, the young professional's affiliate of Rotary International, to reach internal and external stakeholders.
Center for Nonprofit Excellent WorkshopBeth Kanter
The document provides an overview of a training session on using social media for nonprofits. It discusses defining social media and its key concepts, strategies for an effective social media presence, specific social media tools, and tips for implementation. Sample tactics covered include listening, participating, generating buzz, sharing content, and community building. The training involves exercises to help participants develop a social media strategy and choose appropriate tools.
This document outlines best practices for mentoring interns, including the importance of mentorship, defining projects for interns, scheduling weekly meetings, conducting evaluations at various stages, and providing career guidance. Effective mentorship is crucial for intern success and helps companies recruit top talent. Mentors should commit sufficient time, set clear expectations and milestones, and ensure interns have needed resources.
The document discusses effective practices for internship programs. It emphasizes defining success from both the intern and employer perspective. Key aspects include determining your ability to support an intern, selecting the right candidate through a thorough application and interview process, onboarding and training the intern, managing expectations through goal-setting, and assessing performance through feedback. The overall goal is to create a mutually beneficial experience where interns gain valuable skills and employers meet organizational needs.
How to run a succesful internship programwicklinemisty
Get helpful tips on your internship program which will help you to connect with the influential leaders of various industries. An internship is the base of career, so select the best and leave the rest.
Out Of The Day Program (wi/out personal photos)Aaron Johannes
This is a presentation we did at TASH 2011 in Atlanta, about how we closed a small centre based day program that we'd accidentally created after almost 25 years of refusing to be centre based! For more information about our work check out www.spectrumsociety.org or www.101friends.ca
The document provides recommendations for Housing Families' marketing and communications strategies. It suggests increasing brand awareness, encouraging donations and volunteering, and building interest in upcoming events. Target audiences are identified as college students, young professionals, and business executives. Recommendations include crafting the Housing Families story, creating volunteer and donor personas, illustrating the story through designs and ads, and presenting the story publicly and online through various media.
Building Great Programs for Patrons in their 20s and 30s (May 2019)ALAeLearningSolutions
This document provides guidance on building library programs that cater to patrons aged 20-30. It defines the demographic as millennials who are comfortable with technology and want social and educational activities. The presentation recommends learning the community's demographic breakdown, defining goals of making the library relevant and providing social opportunities. It suggests strategic timing of programs and including a variety of interests. Examples of successful programs incorporate nostalgia, crafting, education, community partnerships, and off-site events. Tracking outcomes through surveys and statistics is also discussed.
Building Great Programs for Patrons in their 20s and 30s: May 2018ALATechSource
This document provides guidance for libraries on developing programming for patrons aged 20-30. It discusses defining this demographic, learning the community, setting goals, timing programming, and appealing to all genders. Suggested program themes include nostalgia, DIY/crafting, education, off-site events, and book clubs. Marketing strategies like social media, a website and email newsletter are presented. Tracking outcomes through surveys and statistics is also recommended. The document aims to help libraries successfully engage younger adult patrons.
Using social media to promote your station final Eric Athas
Thinking about marketing your station with social media and not sure where to start? In this webinar, we’ll talk about understanding your online audience,establishing digital goals, and best practices for engaging with your digital community. Emphasis will be placed on creating and curating content that resonates with your audience and strengthens your brand.
The latest version of "Keep Your Cell Phones On!" Social Media for Social Good - why people with disabilities need to be part of online communities and how we can make it happen
Rachel Folz is the Digital Marketing Manager at Campbell County Public Library. She has over 9 years of experience in digital content roles. The document provides information on popular social media platforms like Facebook, Pinterest, Instagram and Twitter. It discusses insights available on each platform that can help analyze audience demographics and content performance. Tips are provided on creating engaging content and using tools like Buffer to schedule posts. The document aims to help libraries effectively utilize social media for marketing and outreach.
Social Media Brian Johnson Program, 07.14.10JacquiSakowski
The document provides an overview of social media including Facebook, LinkedIn, blogs, Twitter, and YouTube and discusses opportunities for personal, professional, and Rotary applications of each platform. Examples are given for how individuals, businesses, and Rotary clubs currently utilize various social media tools. The document emphasizes that social media provides new ways to communicate information and connect with others.
This document discusses how family support workers can use social media to connect with and support families of children with disabilities. Some key suggestions include:
- Sharing information about workshops, resources, experiences and knowledge through platforms like Facebook, blogs and webinars
- Connecting by asking and answering questions, and sharing stories about struggles and successes
- Providing online support and emotional connections when in-person meetings are not possible, through private and moderated social media groups
- Directing people to experts and community organizations who can offer additional support and connection opportunities
This document provides an overview of how businesses can use Pinterest to market themselves. It discusses what Pinterest is, its appeal to users, and how businesses can get started using it. The key aspects covered include how images are central to Pinterest's effectiveness, case studies of how companies like J.Crew, Nordstrom, and Whole Foods have successfully used Pinterest, and tips for creating engaging content that could spread virally.
Eric Phelps of RAINMAKER Consulting gave a presentation on communicating fundraising messages to donors. He reviewed principles of effective storytelling using the SUCCESs model (Simple, Unexpected, Concrete, Credible, Emotional, Stories). Examples of successful nonprofit videos were shared that incorporated these principles. Attendees then practiced crafting fundraising messages and stories for their own organizations. The presentation emphasized the importance of thanking donors for their support.
Online giving surged by over 35% last year, with gifts over $1,000 becoming increasingly commonplace. What are the keys to successful nonprofit fundraising online, especially during the end-of-year blitz, and how can social media make your efforts more effective?
John Haydon- Valley GivesTelling better stories with facebook and instagrammdechiara
I) The document discusses strategies for using Instagram and Facebook to engage different audiences for nonprofits. The community are those directly connected, the network can be reached through the community, and the crowd is everyone interested that lives outside the network and community. Reach the crowd through ads and seek to understand the community and give them reasons to share.
II) The document advises that bragging about your nonprofit does not work and instead focuses on making supporters feel fulfilled, inspired, and valued through the nonprofit's messaging.
III) It recommends stopping posting content and starting to tell stories by including relatable problems and payoffs that invite participation and include calls to action. Stories should be told deliberately over time across all
The document discusses the "Holy Triad" of social media platforms - Facebook, LinkedIn, and Twitter. It provides statistics on usage and demographics for each platform. It then gives guidance on best practices for using each network, including what type of content and tone to use, how much time to spend on each platform, and example case studies of businesses that have been successful on these networks. The overall purpose is to help users understand how to effectively utilize all three major social media platforms as part of their marketing and business development strategies.
Social Media - Challenges & Opportunities ggaldorisi
The document provides an overview of a seminar on using social media to support writing promotion. It discusses challenges and opportunities of social media, including building an engaged following and sustaining momentum. Examples of social media platforms covered are email, blogging, Facebook, Twitter, and LinkedIn. The document emphasizes engagement and visibility over just having a large following. It also notes benefits like a global reach but warns of social media becoming time consuming if not used strategically.
Tennessee Valley Institute for Nonprofit Excellenceguest1945e7ca
The document discusses 4 trends in philanthropy: 1) embracing demographic shifts, 2) leveraging technology strategically for online giving, 3) embracing social giving through platforms like crowdrise and charity: water, and 4) personalizing the donor experience. It provides examples and questions to help non-profits respond to these trends, such as how to connect with diverse groups, strategic use of websites and email lists, enabling volunteer fundraisers, and giving donors personalized giving options. Resources are also listed to help non-profits learn best practices.
A brief overview of the communications platforms and messages used by The Rotaract Club of Tampa, the young professional's affiliate of Rotary International, to reach internal and external stakeholders.
Center for Nonprofit Excellent WorkshopBeth Kanter
The document provides an overview of a training session on using social media for nonprofits. It discusses defining social media and its key concepts, strategies for an effective social media presence, specific social media tools, and tips for implementation. Sample tactics covered include listening, participating, generating buzz, sharing content, and community building. The training involves exercises to help participants develop a social media strategy and choose appropriate tools.
This document outlines best practices for mentoring interns, including the importance of mentorship, defining projects for interns, scheduling weekly meetings, conducting evaluations at various stages, and providing career guidance. Effective mentorship is crucial for intern success and helps companies recruit top talent. Mentors should commit sufficient time, set clear expectations and milestones, and ensure interns have needed resources.
The document discusses effective practices for internship programs. It emphasizes defining success from both the intern and employer perspective. Key aspects include determining your ability to support an intern, selecting the right candidate through a thorough application and interview process, onboarding and training the intern, managing expectations through goal-setting, and assessing performance through feedback. The overall goal is to create a mutually beneficial experience where interns gain valuable skills and employers meet organizational needs.
How to run a succesful internship programwicklinemisty
Get helpful tips on your internship program which will help you to connect with the influential leaders of various industries. An internship is the base of career, so select the best and leave the rest.
The document discusses different types of giving including individual donations, corporate and foundation grants, and government support. It provides tips for identifying, cultivating, and asking potential donors, emphasizing building personal relationships. The focus is on retaining donors through prompt thank you notes, reporting on impact, and not over-soliciting to encourage repeat gifts.
Social media is a way to engage audiences through ongoing conversation. It allows for viral marketing through sharing content. Major platforms include Facebook, Twitter, and LinkedIn. While fundraising results may not be immediately measurable, social media can be used as a tool to connect with potential donors by building long-term relationships and listening to audiences. Demographics show the largest user bases are ages 35-54 on Facebook and those earning over $60,000 on LinkedIn and Twitter. Short-term plans will have minimal impact, so focus on consistent engagement over time.
A presentation I did for Leduc County on how municipalities can use social media. I provided some background info about how communication is changing, what social media is, which channels to focus on, and how some other cities are using social media.
This document provides an overview of using social media for artists. It discusses top social media sites for artists like Behance, Twitter, Facebook and LinkedIn. It defines engagement as listening, joining and enabling conversation. It provides tips for branding oneself online through search engine optimization and maintaining a professional online presence. The document also discusses why artists should use social media to showcase work, find new opportunities and build community. Key metrics from studies are presented on how social media can encourage live arts attendance and participation. Throughout, advice is given to select sites to experiment with and focus on response rate and building an authentic online identity.
This document outlines how to develop an effective social media strategy for philanthropy efforts. It discusses understanding social media behaviors and communities, developing content for key social media channels like Facebook, Twitter, and YouTube. It provides tips for engaging audiences and building online communities through sharing stories, photos, and videos. Examples are given of how organizations have used social media successfully for fundraising and promoting their causes. Useful tools for social media management and analytics are also presented.
This document provides an overview and recommendations for using major social media platforms as part of an overall online strategy. It recommends dedicating one hour per weekday with 15 minutes each for LinkedIn (once daily), Facebook (twice daily), and Twitter (once daily). The document emphasizes developing a professional presence on LinkedIn, engaging customers on Facebook through local events and photos, and using Twitter to listen to conversations and connect with people near your location. It stresses maintaining a consistent message across platforms through newsletter distribution and emphasizing synergy between the channels.
New developments in Digital Marketing - an overview of social media platforms and how to create traction and influence with a focus on arts and culture, particularly Theatre for Young Audiences
Harvey Milk motivated and mobilized thousands of people to agitate for political and social change, and became the basis for the award-winning biopic, Milk. If Milk were alive today, how could social media have helped him reach out to people, organize and inspire them? Mark Farmer shows you how to start your organization down the social media path by imagining how a grassroots organizer from the past might have used today’s media and technology. Sean Moffitt will flesh out the social media story with a presentation on the success of Movember, the annual prostate cancer fundraising event that’s achieved maximum visibility through a savvy use of social media.
Attendees Will Walk Away With:
• An understanding of how to get started with social media
• Comparisons of some of the different social media
• Real-world examples of social media success
Mark Farmer
Mark is the founder of Webness, a full-service electronic communications solutions provider, and has consulted for such organizations as Earth Day Canada, Give Green Canada, Eco Generation Services and Summerhill.
Sean Moffitt
Sean is Canada's leading social influence marketing advocate, author of Wikibrands and Founder of Agent Wildfire, Canada's Word of Mouth
Social Media Presentation as Seen at 2012 ConventionEAG
Facilitating Sertoma's Second Century of Service with the use of social media, as presented by Paul Weber and Laura Lake at the 2012 Convention. videos in the presentation are embedded after the actual video slide.
http://www.smallbusinessmiracles.com
The Jewish Leadership Council - Leading In 30 May 2013Esther Kustanowitz
The document discusses leadership in the digital age and the use of social media tools to promote initiatives and develop relationships. It provides an agenda for a talk on leadership concepts, how social media can help amplify messages and empower teams. Examples of effective social media interactions are given, as well as tips for organizations on determining voice and compelling content. Tools like Twitter, Facebook, Google+, Pinterest and blogs are explored.
Innovative ways to stand out of the crowd Mecca Ibrahim - Great British ChefsGreat British Chefs
Mecca Ibrahim, Head of Social Media at Great British Chefs, gave a presentation on innovative ways to stand out on social media. She discussed how Great British Chefs gained 61,000 engaged Facebook fans in under 8 months through collaboration, listening to the community, and creating content worth sharing. She emphasized treating social media as a guest in others' spaces and using open questions to start conversations. Ibrahim also highlighted tools like Pinterest, Reddit, and gamification to engage communities and drive traffic.
Jason Molin's and Earl Lundquist's presentation to the Texas Commission on the Arts's Jan. 2015 Conference, State of the Arts: Engaging New Audiences. Their session is titled "Websites that Work: Building and Quantifying Your Success"
The document discusses how social media has impacted the tourism industry. It notes that travelers now rely heavily on word-of-mouth and user reviews found on social media platforms when choosing destinations, accommodations, dining, and transportation. The tourism industry has taken notice and is increasingly using social media for marketing and engaging customers. Statistics show that reviews on sites like Facebook, YouTube, and Twitter now significantly influence travelers' decisions.
A presentation I gave to Colgate students who work in the summer for non-profits. It works better with me there, but what can you do? There is even a mistake in it. Or two.
The document discusses how social networking tools can help churches reach more people by allowing two-way communication rather than just one-way messages. It examines various social media platforms like Facebook, Twitter, blogs, YouTube and LinkedIn, providing statistics on their usage. The document addresses objections to using social media and provides tips on how to effectively engage online in a way that helps others and avoids inappropriate content. The overall message is that these digital tools can help fulfill the biblical command to spread the gospel message if used properly.
This document provides an introduction to using social media for politicians. It explains how social media platforms have evolved to allow two-way communication and user generated content. The document gives advice for politicians on starting social media accounts, observing communities, engaging with their network, and sharing both internal and external content to build their online presence and connect with voters.
The document discusses changes in traditional media like print, radio, and television compared to newer pull media like online streaming and social networks. It notes the decline in print media staffing and closures of newspapers over time. In contrast, pull media like Netflix, Facebook, Twitter, Google+, LinkedIn, and Pinterest are growing in popularity, with each having their own demographic trends. The document emphasizes that social media requires engaging content and conversations to be effective and can be measured using various analytics tools. It raises questions about whether social media is right for different organizations and individuals based on their goals and audience.
Social media is a hot topic at organizations big and small – everyone wants to leverage new media sites to engage with their audience. Community-building tools like Twitter, Facebook, and blogs have been an effective way for brands to reach their audience, all for a small price tag. In this session you will learn about the different tools and tactics you can use to engage with your community and attract attention to your cause. You’ll also learn from case studies of how charities, non-profit organizations and fundraising events have seen success using Web 2.0 technologies.
Attendees Will Walk Away With:
• An understanding of the social media landscape and the most popular tools you can use to connect with your community
• Concrete examples of charities that have successfully leveraged new media tools
• An action plan for getting started with your own community-building initiatives
Erin Bury
After managing public relations for tech companies, Erin joined Sprouter to better utilize her passion for networking, community-building & Web 2.0 technologies. As Community Manager, Erin is the voice of the Sprouter community of entrepreneurs. A journalism grad who loves social media, Erin was a co-organizer of Twestival Toronto.
This documentary examines the impact of the internet on people's lives. It will explore both the positive and negative effects of increased internet usage. Specifically, it will look at how social networking online has changed how people interact and form relationships. The target audience is 12-19 year olds who are heavy users of social networking sites like Facebook. Interviews with this age group will provide insight into both the benefits of staying connected online as well as the risks of internet addiction.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
2. 2
AGENDA
Part One: Review and Overview
Trends and Numbers
Part Two: New and Improved
Facebook & Twitter Updates
Part Three: Best Practices
Ideas and Cool Stuff
6. 6
Review and Overview
• Social media isn’t a fad
• The tools may change, but the
concept is here to stay
• The number of people utilizing
social media is growing
incredibly fast
• Social media is about
engaging patrons – listening,
responding, communicating,
and building relationships
• Word of Mouth!
7. 7
Why Social Media
• Patrons Engaged Through Social Media
– Like you more
– Pay more attention to you
– Spend more on you
– Talk about you more
– Recommend you to others
– Cost less to acquire
– Stick with you longer
8. 8
And It’s Not All Marketing
• Creation of Art
• Networking
• Feedback
• Crowd Sourcing
• Customer Service
• Fundraising
• Friendraising
• Issues and Advocacy
• Human Resources
9. 9
Most Media is Social
• Social sites are frequent
destination for nearly
three-quarters of Internet
users
• Watching television #1
• Facebook next most
common media
destination
• Social media games as
popular as reading print
newspapers.
10. 10
Digital Word-of-Mouth
Social destinations important for information about a
potential purchase.
92% use Internet Searches
52% use blogs
46% use “User Generated” Information
34% use Message Boards
26% use Social Networks
20% use Magazines
12% use TV
10% use Print Newspapers
11. 11
Listen, Engage and Respond
Blogs, review sites, Facebook & Twitter are
vital to making purchasing decisions
Set up listening posts
Communicate with
bloggers and
“influencers”
Create opportunities for
fans to engage
12. 12
Older Than You Think
• 64% of Twitter’s users
are aged 35 or older
• 61% of Facebooks’s
users are aged 35 or
older
• But 18-35 are on
more often
14. 14
So We Use Social Media to Attract
Young People… Right?
“Don’t waste your time trying to figure out
how to get a young audience to see The
Music Man. If you want a young audience,
don’t f*#@ing do The Music Man.”
15. 15
Arts Participation Audience 2.0
• Technology is not
going to be the downfall
of the arts
• Technology provides a
new outlet for people to
experience the arts
• Participation in the arts
through electronic &
digital media spurs
participation
18. 18
Facebook Stats
Average user:
• Logs in daily
• Spends 55 minutes
• Has 130 friends
• “Likes” 7 Pages per month
Stats:
• More than 3.5 billion pieces of content shared each week
• Has 500 million users – doubled from one year ago
• More than 700,000 local businesses have active Pages
• Tops Google in referring traffic
• Fastest-growing demographic: women over 55 (increase
over 900% between 2009 and 2010)
19. WHAT?!
• “In 17 countries around the world, more
than 30% of all citizens – not Internet
users but citizens – are on Facebook.”
– Norway, 46%
– Canada, 42%
– UK, 40%
– Israel, 32.5%
– Iceland, 53%
20. 20
More Posts = More Engagement
– Post at least once a
day, but not
necessarily more
– Ask Questions
– Share News/Trends
– Don’t Just Sell
– Also, more posts =
more fans!
22. 22
Open Graph
A platform that allows sites to share
information about users.
Tailors offers, features and services to
individual interests and tastes — even
if that individual has never visited the
site before.
23. 23
Facebook “Likey-Likey”
• No more “Fans”
• “Like” is the new “Fan”
• Use the “Like” button
across the web (See
Open Graph)
• 50% increase in referral
traffic
25. 25
Groups, Official Pages, Community Pages?
What the…?
• Community Pages:
Built around topics, causes or
experiences
• Official Pages:
Maintained by authorized
representatives of a business,
brand, celebrity, or organization
• Groups:
• Allow direct communication
about a specific subject – not
“official pages” *** UPDATE!!!
27. GROUPS UPDATE!!!
• JUST ANNOUNCED! New Groups
• Simple way to stay up to date with small
groups of your friends and to share things
with only them in a private space.
• The default setting is Closed
• GROUP CHAT!!!
• Shared Docs
• All posts are shared
• Posts via email
• Collaboration not branding
29. 29
Add a Tab or Two
• Review Tabs
• Welcome Tabs
• Email Tabs
• Static Images
• Polls and Vote Tabs
• Applications for
Anything Else You
Can Think Of
30. 30
Make a Good First Impression
• Where do you really want someone meeting you for the
first time to land?
– Your wall?
– Your basic info tab?
– A special offer or
welcome?
39. 39
Twitter Trends
• Twitter now has 75m
user accounts
• Only around 15m are
“active users”
• Average tweets per day
is over 27.3 million
• Twitter will process
almost 10bn tweets this
year
40. 40
Twitter Is (Kinda) Everywhere
• 87% have heard of Twitter
• Only 7% use Twitter
• Twitter users are 3 times more likely to follow
brands than Facebook users
• Brand Interaction is a major part of life on
Twitter
– 42% learn about products and services
– 41% provide opinions about products/services
– 19% seek customer support
42. 42
Yeah, I Still Don’t Get It…
• What can Twitter help you do?
– Connect to your current audience
– Deepen experiences by giving “insider
information”
– Get instant feedback
– Provide customer service
– Show some personality
– Make friends!
It’s viral word-of-mouth!
44. 44
Lists Are In
• Lists as a way of organizing your followers
• Lists as a form of recommendation
• Lists as a way of measuring influence
• You can also follow other people’s lists
without following each person on that list.
56. 56
• Christine hears voice; Angel of Music? No, just ugly Erik. He snatches
her; relents after kissyskissy. They cry. He dies.
• The Sound of Music: There are nuns. And Nazis. And some
mountains.
• TITANIC: The unsinkable happens.
• Wrongly accused ex-convict seeks both revenge and his long-lost
family. Step off, you love-starved pie mistress.
• Tony knows something’s coming. Riff plays it cool. Maria feels pretty.
Anita lies. Tony dies
• Poor Argentinean girl uses her wit, guile, and sex appeal to ascend
through the class systems eventually becoming the First Lady.
#BWAYPLOT
60. 60
What is 1stfans?
• 1stfans membership is an interactive relationship
with the Brooklyn Museum in person and online
• It’s a “socially networked” museum membership
• Developing face-to-face relationship with
Museum staff and other Museum Members
(literal social networking)
• Creating a strong, exclusive online relationship
through social networking sites (Facebook,
FourSquare, Flickr, and Twitter).
Lots to cover
Quick overviews
Time for q&a at the end
Sign up for consulting sessions later, or catch me during a break.
I’m assuming most people have at least a passing knowledge of social media and most of the more popular tools.
Who has a personal Facebook profile?
Who is an administrator for a Facebook Page?
Who is on Twitter?
Anyone a complete newbie?
Two things I won’t do and it goes almost directly against the description of this session.
I won’t tell you how Social media sell tickets – It doesn’t.
A combination of production, price, place and promotion (the four p’s of marketing) sell tickets. Social media is one part of your marketing and communications mix. It’s an important part, but it’s really about engaging audiences rather then “selling tickets”.
We’ll talk more about that as we go along.
I’m also not going to tell you how social media is going to sell tickets to hipsters and young folks.
I’ll talk more about that now, but you shouldn’t expect to know how to get 20-somethings to your events when we’re done here. Social media can’t do that.
More later.
Basic review…
Social media isn’t a fad.
The tools may change, but the concept is here to stay.
The number of people utilizing social media is growing incredibly fast, as we will see.
Social media is about engaging patrons – listening, responding, communicating, and building relationships.
Word of Mouth!
More review…
Patrons Engaged Through Social Media
Like you more
Pay more attention to you
Spend more on you
Talk about you more
Recommend you to others
Cost less to acquire
Stick with you longer
More review…
It’s not all about marketing, it’s about communication
Creation of Art
Networking
Feedback
Crowd Sourcing
Customer Service
Fundraising
Friendraising
Issues and Advocacy
Human Resources
Based on a representative sample of Internet users
Three-quarters are frequent users of social media
Watching TV is still number one, but followed very closely by Facebook
Interestingly, Social media games are as popular as reading print newspapers – another sign that print news media is dying.
Social destinations become more important when these especially social-savvy users are looking for information about a potential purchase.
Search engines are the No. 1 starting point for information about products and services, but blogs, user-generated content and social networks were more likely to be used frequently for purchase advice than traditional sources such as magazines, television and newspapers.
This shows how important word-of mouth still is. The difference is that word-of-mouth is now happening via social networking sites.
The days of relying on one source for information – the local newspaper, the local TV station, are over.
Listen, Engage and Respond
Blogs, review sites like Yelp, Facebook and Twitter are increasingly vital to people making purchasing decisions.
Setting up listening posts (Google Alerts, Twitter Searches), communicating with bloggers and “influencers” and creating opportunities for fans to give reviews on Facebook is vital for engaging inclined participants.
Remember, people are already talking, you might as well listen, engage and participate.
64% of Twitter’s users are aged 35 or older.
61% of Facebooks’s users are aged 35 or older.
However, 18- to 34-year-olds spend the most time on the site per week, at 8.5 hours out of 22.4 spent online vs. 4.6 hours out of 21.5 hours among users ages 55 and older.
New studies show that Gen Y’s use of social media will only increase as they get older.
Today’s digital natives are your patrons of tomorrow.
A few observations:
The average social network user is 37 years old.
The average Facebook user is 38 years old.
The average Twitter user is 39 years old.
LinkedIn, with its business focus, has a predictably high average user age; 44.
This is a common question. The assumption is usually that only young people are social media sites, or that by using social media you can instantly engage youth.
This is simply not true. Ask any college student and you’ll see that they are not on Twitter.
My 62 year old mother is more active on Facebook than some friends my own age. Ultimately, the answer to how to engage young people depends on what you mean by young, and how you want to engage them.
Really, engaging young people has little to do with being on Facebook.
One of my favorite quotes comes from Jordan Roth, a Broadway producer.
It’s all about product, price, place and promotion – Thanks Chad Bauman Director of Marketing at Arena Stage
As many of you have probably seen, the NEA recently released a report: Arts Participation Audience 2.0: How Technology Influences Arts Participation
The study shows that technology provides a way for people to interact with arts and culture outside of the traditional venue, but it does not replace attending the physical arts or event space.
The study cited three main conclusions:
Technology is not going to be the downfall of the arts
More than half of U.S. adults (approx 118 million) participated in the arts through electronic and digital media.
Technology provides a new outlet for people to experience the arts
For many Americans—primarily older Americans, rural residents, and racial/ethnic minority groups— electronic media is the only way they participate in arts events.
Participation in the arts through electronic & digital media spurs participation
Media-based arts participation appears to encourage—rather than replace—other types of arts participation. Adults who reported viewing or listening to the arts through electronic media showed higher rates of live arts attendance, personal performances and arts creation, even after statistically controlling for various demographic characteristics. The study found that “people who engage with art through media technologies attend live performances or arts exhibits at two to three times the rate of non-media arts participants.”
Lots of articles and commentary about this report, so keep looking for new information and opinions.
Gabe alert. Time to switch gears
Now moving on to some major updates from Facebook and Twitter
Average user:
Logs in daily
Spends 55 minutes
Has 130 friends
“Likes” 7 Pages per month
Stats:
More than 3.5bn pieces of content shared each week
Has 500 million users – doubled from one year ago
More than 700,000 local businesses have active Pages
Tops Google in referring traffic
Users who access Facebook through mobile devices are almost 50% more active than those who don’t.
Also, in general, people who come to your website through Facebook spend more time on your website than visitors from other referrers.
It’s important to post at least once a day.
There doesn’t seem to be a big change in engagement for organizations that post more than once a day, but there is a marked difference between those organizations that post monthly or weekly and those posting at least daily.
Remember to engage people through questions.
More engagement means more fans…
Open Graph
Facebook has created a platform that allows sites and apps to share information about users in order to tailor offers, features and services to each one’s interests and tastes — even if that individual has never visited the site before.
When you’re signed on to Facebook, participating websites like CNN.com will display information, goods and services tailored specifically to your interests — without requiring you to sign in at that website or provide it with any information.
Mark Zuckerberg said
"We're building toward a web where the default is social. Every application and product will be redesigned from the ground up to use a person's real identity and friends.” Mark called the shift "the most transformative thing we've ever done for the web."
This is an exciting development that will make Facebook more powerful and your internet experience more personalized, but it’s also part of the reason for the privacy concerns.
When signed on to Facebook, some website will begin to display information, suggestions and recommendations personalized to you without you signing into that site.
This allows you to be connected not only to your friends and interests while on Facebook, but across the web.
"The Web is at a really important turning point right now," Zuckerberg said. "Up until recently, the default on the Web has been that most things aren't social and most things don't use your real identity."
In the future everything is personalized!
Makes using a like button consistent across Facebook.
Websites can now add “like buttons” to their websites, blog posts, articles, events and more. This allows more instant personification and connection to Facebook.
People have already been “liking” things for a while. Now you can “like” a page without being on Facebook.
Facebook seems to think, any they are probably right, that people are more liberal with “liking” than with “fanning”. The more people like, the more interactions and connections are created. See Open Graph above.
Adding a like box is very simple and instantly connects your blog or website to Facebook and instantly personalizes it by showing you friends who have also like that particular website or blog.
Reports from some blog developers has suggested a 50% increase in referral traffic from these new like buttons.
If I like a blog post on NCTC’s blog, that information is instantly sent to my profile and into my friends newsfeed.
Example above
A good deal of confusion about the different types of pages
Community Pages are built around topics, causes or experiences.
Official Pages are maintained by authorized representatives of a business, brand, celebrity, or organization.
Groups allow you to communicate directly with other people on Facebook about a specific subject – though not “official pages”.
Profiles are for individuals, not businesses
What are community pages? Next Slide
Community Pages are a new type of Page that enable you to see what people are saying about the things that matter to you, and discover the friends and people who share these connections with you.
They are similar to any other Page to which you can connect
Won’t generate stories in your News Feed
Won’t be maintained by a single author.
Where available they show content that Facebook has licensed from Wikipedia.
Will show related posts from friends and others.
In essence your profile becomes a living map of all the connections that matter to you, instead of a static list of your interests.
Community Pages pick up information and images from Wikipedia.
Here’s the Theatre Community Page
So have you made the change from a group to a page? If you haven’t you should. It’s a bit confusing, but this chart breaks it down pretty easily.
Pages can’t do Mass Messaging, Can’t have Membership Restrictions, Can’t send event messages.
But Groups do have a place in your Social Media tool box. Remember this later when we talk about the Brooklyn Museum.
It’s always been fairly easy to add tabs to your page, but businesses are really starting to take advantage of these applications.
Review Tabs
Allow people to review your business or performances
As I’ve said before, people are already talking about your brand, so you might as well open yourself up to engaging in that conversation.
Welcome Tabs
Allow the default landing page for people visiting your Page to be a special customized page. This page could be a simple welcome message, a discount offer, a contest, or anything you can think of.
Email Tabs
Capture email addresses via your Facebook pages by asking people to sign-up for your newsletter. Make this the default page to increase visibility.
Static Images
It’s fairly simple to add a static image to your Page. Use this application to create a more dynamic wall image or change your image for each show or campaign.
Polls and Vote Tabs
These applications allow you to ask questions, get feedback and engage your “fans”.
Applications for Anything Else You Can Think Of
Artists
Season
Campaigns
Contests
When people arrive at your page for the first time where should they arrive? What should they see.
Starbucks takes you to a promotion first thing.
Consider setting up a welcome page for first time visitors.
ART
ART Shop
The Guthrie has a beautiful static image
Clue La Cage. A great dining program for La Cage on Broadway. Promote your business partners on facebook.
Sell tickets on facebook – Not exactly, but it’s coming soon. In the meantime set up a graphic page that’s nice to look at and will like to your ticket system.
Almost no theatres have review tabs set up. Blumenthal was the only theatre in the area that I could find.
You should!
Let people comment! Most likely they will say good things!
You do need to encourage people to review though.
Twitter now has 75m user accounts, but only around 15m are active users on a regular basis. It’s still a fair increase from the estimated 6-10m global users from a few months ago.
Towards the end of last year, the average number of tweets per day was over 27.3 million.
The average number of tweets per hour was around 1.3m.
At the current rate, Twitter will process almost 10bn tweets in a single year.
According to a recent study –
87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. (Note that the survey population was 12 and up, including a representative portion of seniors).
Twitter Sucks at Converting Awareness to UsageKnown by 87%, just 7% of Americans use Twitter.
Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile.
Twitter users are 3 times more likely to follow brands than Facebook users.
Twitter may be smaller than Facebook, but 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall.
Brand Interaction is a Major Part of Life on TwitterIn addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 41% provide opinions about products/services. 19% seek customer support.
This may be due to Twitter’s functional similarity to text messaging, as several studies have shown Black Americans use the mobile Web at rates roughly double that to non-Hispanic Whites.
Twitter's short format - 140 characters or less per message - lends itself to mobile phone use, and African-American adults are the most active users of the mobile Web.
There’s a lot you can do with Twitter. It’s not just what people had for breakfast.
Connect, deepen relationships, provide customer service, get feedback and more.
"It's a democratization of art," says Jill Colvin, head of marketing and communication at the Sydney Festival.
"Audiences can talk directly to artists and each other. And companies can answer their questions and share ideas with people who are passionate about the arts. Festivals are talking to other festivals around the world and orchestras and dance companies, and audiences are listening in. It's a very exciting time for the arts."
Examples of types of theatre tweets
Thanks Devon Smith
Connect with local businesses
Update administrative news
Reaching out to people who have expressed interest
Show your personality
Update people on production information
Reach out to potential audiences
Lists Are In
Not to long ago Twitter introduced Lists. Lists are a valuable new tool.
Lists as a way of organizing your followers
If you follow more than a few hundred users, creation of lists is a great way to organize the people you follow. You can create lists for real-world friends, other arts organizations, local businesses, anything you want.
By creating and organizing lists you can quickly review different types of users and their tweets. This makes utilizing Twitter faster and more efficient.
Lists as a form of recommendation
Adding people to a list is a great way to let them know that you are following them and really paying attention to what they are saying.
Lists as a way of measuring influence
Being added to a list let’s you know that people are interested in what you have to say.
You can also follow other people’s lists without following each person on that list.
This opens you up to a variety of new people and information. For instance, if I have a list of local arts organization created, you can follow my list of users without creating your own.
You may have noticed that Google searches are getting more and more advanced all the time.
Google recently reached an agreement with Twitter to show Tweets in Google Searches, so now not only will you see websites and news articles in your Google Searches, you’ll also see Tweets.
This makes Twitter potentially even more powerful as Tweets about or by you may now show up in Google searches.
You may also see results from what Google calls your Social Circle.
These are results of searches from people you are friends with on Facebook or who you are following on Twitter.
Gabe alert. Time to switch gears again
Devon Smith has several great Social Media in Theatre Presentation. Check them out!
Amazing presentations and great research on social media and theatre.
www.devonvsmith.com
Flashmobs are large groups of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time, then quickly disperse.
Originally, they were created just to bring some fun and surprise into the everyday lives of passers-by, but they have grown into an interesting marketing tool.
Watch if we have time.
Next to Normal got a lot of attention for tweeting their entire show over the course of several weeks, leading up the to 2009 Tony’s.
On May 12, about a week into the serialized Twitter performance, “Next to Normal” had 30,000 followers;
when it ended on June 7 with the last line of text and audio from the final song, “Light,” about 145,000 had signed up.
Then, as the cast began text messaging back and forth with followers, their numbers continued to grow, recently topping 550,000.
What is most exciting to me is that they were actually tweeting a version of the show.
Not just links to the songs and some actual lines from they shows. They actually tweeted the entire show, but from multiple perspectives.
A character might tweet something that the character was thinking rather than what the characters was actually saying. This created more than just the show on twitter, this was a different version of the show on twitter.
The Royal Shakespeare Company did something similar with Romeo and Juliet – Maybe she shouldn’t have that party after all.
The program was called Such Tweet Sorrow and included tweets from various Romeo and Juliet characters.
“You know the story of Romeo and Juliet but now you can see it happening live and in real time in modern Brittan and on Twitter. Six characters live the story over five weeks.”
Ovation TV recently ran a Twitter promotion – describe the plot of a Broadway show in 140 character or less.
Winners received tickets to a Broadway production. I love the creativity and sense of engagement
“Foursquare is a cross between a friend-finder, a social city-guide and a game that rewards you for doing interesting things. We aim to build things to not only help you keep up with the places your friends go, but that encourage you to discover new places and challenge you to explore your neighborhood in new ways.”
Basically a location-based social network. Users check in to a location and their friends know where they are. Think of it as a social network where your status update is not what you're doing, but where you are.
Still fairly new, about 2 million users mostly 20-something bar hoppers.
So, when you arrive at a new location you check-in using your phone.
You can see who else is at that location.
You can leave tips for people about the venue - “1/2 price wines on Wednesdays”
You can also see specials for that and other local venues – “Since you are in the area, stop by Shane’s coffee shop for a free coffee”
Your check-ins can be linked to Twitter and or Facebook so more people know what fun thing you are doing – Each check-in therefore creates a tweet or status update creating more word of mouth.
FourSquare also awards the title of Mayor to the person who checks in most often to a site.
Virtual Badges for some achievements
Brooklyn Museum puts a number of these tools together to create a socially networked museum membership.
What do you get? For $20 bucks
Socialize at exclusive meetups during the Museum’s monthly Target First Saturdays
Connections online with access to artist-created content on our 1stfans Twitter Art Feed, Facebook page, blog and more.
Developing relationships both virtually and face-to-face and selling memberships to boot!
They are using FourSquare as part of the membership –
Mayor specials – Mayors get a free membership and former mayors are recognized
They have created their own badges!
They promote what people are saying and tips that visitors leave.
They also connect with the local community by promoting other local businesses.
They give 1stFans access to a private Twitter account as a benefit of membership. They have a different staff member or contemporary artisits tweet each month.
They also utilize a Facebook group –
This is a great example of an organization using a page and a group.
The Brooklyn Museum page is the official page and it’s open to the public.
The 1stFan group page is a private members only page.
This gives the members a place to talk among themselves and limits the group to paying members.