The document discusses how social media has impacted the tourism industry. It notes that travelers now rely heavily on word-of-mouth and user reviews found on social media platforms when choosing destinations, accommodations, dining, and transportation. The tourism industry has taken notice and is increasingly using social media for marketing and engaging customers. Statistics show that reviews on sites like Facebook, YouTube, and Twitter now significantly influence travelers' decisions.

1. The effects of social media on
tourism
Shahul Hameed Shaik Dawood

2. Services and tools
• Blogs - Wordpress, Blogger, Tumblr
• Content Sharing - YouTube, Flickr, Instagram
• Social Networks - MySpace, Facebook, Google+
• Professional Networks – LinkedIn
• Microblogging & Presence – Twitter

3. Blogs
• Timely, up to date
• Find your niche audience
• Anyone can publish anything
• Personal
• Be prepared for criticism

4. The New Web Presence
• Identify your community
• Talk
• Take part
• Use many spaces online
• One to one relationships
• Create a “Social Media Cocktail”

5. People will...
• Find your brand or product without having to search (very hard)
• Interact with you in their social networks (without having to leave)
• Offer feedback and advice & help to improve a product, a venue, a
destination even feel like they know the ‘provider’ better(and trust you more)
• Promote you (without you paying them)

6. Flickr

7. Facebook

8. Twitter
Twitter

9. Social Media and the Tourism Industry Statistics
Travel and tourism marketing isn't the one-sided , Today's travelers are relying more on word of mouth. In
response, the tourism and hospitality industry is turning to social media to promote its services and to engage
customers in a more personal way.
Almost two-thirds of travel companies plan to increase their social media marketing budgets.
Here's why
• 40% of online travelers visit social networking sites to influence destination selection
• 87% said reviews impacted hotel choice
• 84% said reviews impacted method of travel
• 78% said reviews impacted choice of dining
• 70% of consumers trust online recommendations while only 14% trust advertisements
• 50% of blog readers read travel blogs
• 57% of travel-related website visitors read traveler-written reviews
• 97% of readers thought those reviews were accurate
• 45% of the travel and tourism industry views social media as a major opportunity over the next five years.
Facebook has the greatest influence over 25-34 year-old's holiday choices

10. Do’s…
• Regular updates
• New content
• Patience to listen to any sort of comments
• If there is a contest make sure the prizes are delivered and the winners are
published on the page
• Create a community or group and add people of common interest
• Enable discussions

11. Don’ts…
• Never get emotional
• Never take a comment personally
• Don’t keep your page stagnant for s long time
• Never force people to like your page or follow you
• Never follow people just for the sake of following
• Don’t have errors while writing on the wall or tweeting
• Promote with all the positives you have , don’t highlight others negatives to prove you are
better

12. Thank you