This document provides an overview and best practices for using social media in 2011. It discusses trends in social media use, including growth in Facebook and Twitter users. It outlines new features on these platforms, such as Open Graph, tabs, and lists. The document recommends engaging patrons through social media to increase attendance, sales and word-of-mouth promotion. It also provides examples of how arts organizations can utilize social media to share content and stories.
The document discusses trends in social media and best practices for using social media. It provides an overview of new and improved social media tools like Facebook, Twitter, and Foursquare. It emphasizes engaging patrons through social media to build relationships and encourage word-of-mouth promotion.
Online organizing provides powerful tools to supplement traditional campaign organizing. While new media alone cannot drive victory, it can play a supporting role in communications, field operations, and fundraising when properly integrated. Effective online strategies require assessing available resources and balancing desires to utilize new technologies with tangible goals like getting votes, volunteers, or donations. Content, clear calls to action, and maintaining an up-to-date online presence are most important.
The document discusses strategies for using social media and other digital tools for marketing in the arts sector. It provides tips on engaging audiences through blogs, Facebook, Twitter, video and other platforms. It also discusses integrating digital campaigns with print, email and other offline efforts to build communities and reduce subscriber churn. Throughout the document, examples are given of how various arts organizations have successfully utilized these strategies.
The document discusses updates and best practices for using social media. It provides statistics on social media usage and outlines strategies for platforms like Facebook, Twitter, YouTube and blogs. Key recommendations include having an official Facebook page instead of a profile or group, regularly posting quality content across multiple platforms, and using new features like QR codes and targeted online ads.
The document outlines best practices for social media engagement presented by Rachel Levy Consulting. It discusses major social media tools like Facebook, blogs, Twitter, and LinkedIn. For each tool, it covers what it is, benefits, disadvantages, demographics, and how non-profits are using it. It also provides tips for engaging people on social media like asking questions, sharing content, and interacting with others.
Center for Nonprofit Excellent WorkshopBeth Kanter
The document provides an overview of a training session on using social media for nonprofits. It discusses defining social media and its key concepts, strategies for an effective social media presence, specific social media tools, and tips for implementation. Sample tactics covered include listening, participating, generating buzz, sharing content, and community building. The training involves exercises to help participants develop a social media strategy and choose appropriate tools.
Engaging Donors In An Online Age Sage Summit 2011Abila
The document discusses strategies for engaging donors online. It defines engaged donors as those who take actions like donating, attending events, volunteering, and recruiting others. Engaged donors build relationships and are more cost-effective than acquiring new donors. The document provides tips for non-profits to engage donors online such as listening to donors, making interactions and donations easy, and providing the content donors want like stories and impact information. It also provides examples of how organizations successfully engage donors through social media, video, and websites.
Amanda Eyer of atLarge and Susie Bowie of the Community Foundation of Sarasota County's Nonprofit Resource Center host a basic session on social media for Sarasota & Manatee County nonprofits.
The document discusses trends in social media and best practices for using social media. It provides an overview of new and improved social media tools like Facebook, Twitter, and Foursquare. It emphasizes engaging patrons through social media to build relationships and encourage word-of-mouth promotion.
Online organizing provides powerful tools to supplement traditional campaign organizing. While new media alone cannot drive victory, it can play a supporting role in communications, field operations, and fundraising when properly integrated. Effective online strategies require assessing available resources and balancing desires to utilize new technologies with tangible goals like getting votes, volunteers, or donations. Content, clear calls to action, and maintaining an up-to-date online presence are most important.
The document discusses strategies for using social media and other digital tools for marketing in the arts sector. It provides tips on engaging audiences through blogs, Facebook, Twitter, video and other platforms. It also discusses integrating digital campaigns with print, email and other offline efforts to build communities and reduce subscriber churn. Throughout the document, examples are given of how various arts organizations have successfully utilized these strategies.
The document discusses updates and best practices for using social media. It provides statistics on social media usage and outlines strategies for platforms like Facebook, Twitter, YouTube and blogs. Key recommendations include having an official Facebook page instead of a profile or group, regularly posting quality content across multiple platforms, and using new features like QR codes and targeted online ads.
The document outlines best practices for social media engagement presented by Rachel Levy Consulting. It discusses major social media tools like Facebook, blogs, Twitter, and LinkedIn. For each tool, it covers what it is, benefits, disadvantages, demographics, and how non-profits are using it. It also provides tips for engaging people on social media like asking questions, sharing content, and interacting with others.
Center for Nonprofit Excellent WorkshopBeth Kanter
The document provides an overview of a training session on using social media for nonprofits. It discusses defining social media and its key concepts, strategies for an effective social media presence, specific social media tools, and tips for implementation. Sample tactics covered include listening, participating, generating buzz, sharing content, and community building. The training involves exercises to help participants develop a social media strategy and choose appropriate tools.
Engaging Donors In An Online Age Sage Summit 2011Abila
The document discusses strategies for engaging donors online. It defines engaged donors as those who take actions like donating, attending events, volunteering, and recruiting others. Engaged donors build relationships and are more cost-effective than acquiring new donors. The document provides tips for non-profits to engage donors online such as listening to donors, making interactions and donations easy, and providing the content donors want like stories and impact information. It also provides examples of how organizations successfully engage donors through social media, video, and websites.
Amanda Eyer of atLarge and Susie Bowie of the Community Foundation of Sarasota County's Nonprofit Resource Center host a basic session on social media for Sarasota & Manatee County nonprofits.
This document discusses using crowd funding and social media for nonprofit fundraising. It provides tips on launching a crowdfunding campaign, including defining clear goals and deadlines, telling compelling stories, being creative with images and videos, promoting through various channels, actively engaging on social media, and thanking donors. Specific examples are given of successful crowdfunding campaigns and how to leverage social networks, influencers, and multichannel efforts to maximize fundraising results through crowd funding and social media.
The Community Foundation of Sarasota County's Nonpofit Resource Center prepared this presentation for the Anna Maria Island Community Center. Basic social media strategy, Facebook fan pages, building content and measuring results are shared.
The document discusses strategies for engaging donors online. It defines engaged donors as those who take actions like donating, attending events, volunteering, and recruiting others. Engaged donors build relationships and are more cost-effective than acquiring new donors. The document provides tips for engaging donors online such as listening to them on social media, making donations easy, and giving donors what they want like impact stories and details about the organization. Examples of successful nonprofit websites and tools for engagement are also presented.
The document discusses how to effectively use social networking to build professional relationships and success. It provides tips on selecting the right social networking sites for one's objectives, developing a complete profile to be findable, maintaining an engaging personality, building one's network by connecting with past contacts and joining groups, nurturing relationships through regular contributions of value, and measuring success both quantitatively and qualitatively. Effective social networking involves balancing self-promotion with helping others in order to expand one's network organically over time.
How Nonprofits Can Effectively Use Social MediaEileen OBrien
Get an overview of social media marketing and three popular tactics: Twitter, YouTube and Facebook. Learn how some nonprofit organizations have used these tools successfully with limited resources. Get practical advice on how to leverage existing content and the importance of an overall social media strategy.
This document discusses using social media like Facebook, Twitter, YouTube and blogging for hospice organizations. It provides an overview of each platform and how they can be used for marketing, fundraising, advocacy, recruiting volunteers and staff. Specific tips are provided for using each tool like creating a Facebook fan page, using hashtags on Twitter, making educational videos for YouTube and writing blog posts. Legal and privacy issues around HIPAA are also addressed.
Facebook is a social network where people connect with friends and companies. It can be used for communication and sharing content. There are personal profiles for individuals and business fan pages for companies. Tips include starting with a personal profile, determining if business and personal profiles will be mixed or separated, and using a business fan page that does not show personal information. Facebook offers tools for businesses to engage with customers, advertise, and gain insights into their fan base. Proper use involves regular posting, responding to fans, and avoiding spamming or self-promotion only.
The document discusses how social media is changing communications for organizations and provides guidance on effective social media strategies. It outlines key elements of a social media strategy including presence, delivery of content, and engagement. Examples are given of how non-profits can use platforms like Facebook and Twitter to connect with supporters, promote events, and fundraise.
Social Media: Inspiration and Resources for Public Media StationsAmanda Hirsch
Case studies and info to inspire local PBS and NPR stations to use social media in meaningful ways...plus recommended resources for continued learning.
The document discusses the importance of social media for organizations. It provides tips on using platforms like Twitter to engage followers, share content, and promote causes. Specifically, it outlines how non-profits can build communities and empower supporters to help spread messages and drive donations through social sharing.
The document summarizes a presentation given by Filiberto Gonzalez on social media tips for nonprofits. Some of the key points covered in the presentation include identifying target audiences, developing an online voice and social media strategy, using tools like Facebook, Twitter and Google AdWords for Nonprofits, and emphasizing that every social media post helps nonprofits work towards their goals. The presentation provided statistics on social media usage, examples from other nonprofit pages, and exercises for attendees to think about how to apply the tips for their own organizations.
Building A Business And Social Networking Finalkatekoziol
The document provides an overview of starting and building a business through social media. It discusses the reach and growth of major social media platforms like Facebook, LinkedIn, and Twitter. It emphasizes engaging with connections on these sites, participating in groups and conversations, and using social media as part of a daily marketing strategy to build business opportunities and sales. Examples are given of companies that have successfully used social networking to grow their customer base and cut advertising budgets. Advice includes registering accounts, searching for connections, posting regularly with updates and engaging content, and avoiding being too promotional or impersonal in interactions.
21 Tips for Engaging Alumni Through Social Media by John HaydonJeffTe
From Blackbaud Higher Ed Forum, hosted by Emmanuel College, John Haydon presented 21 tips for engaging alumni via social media. Great examples of schools doing it right and some practical tips for getting more out of your social media presence.
Your organization has a facebook page, and you've got a few dozen or maybe a few hundred "fans". You see the notices to "boost" your posts, but every time you have tried it, it didn't work, or you haven't even tried. This Workshop will help you understand and use facebook strategically for your non-profit.
We will walk you through how to look at your "insights"
Offer helpful tips on when to post, how to schedule posts,
Show you where to find what kind of posts get the greatest engagement,
And we'll talk about how and when to boost your site or your posts for maximum value for minimum dollars.
This is a beginners workshop, but will assume that you have managed facebook for a non-profit organization, and are familiar with the interfaces.
About the presenter:
Katherine Cleland owns and operates Cleland Marketing, a small business that develops customized marketing for profit and growth strategies for Small Businesses. She has been creating successful campaigns in Facebook for 12 years for her many clients, and now runs facebook pages for more than a dozen small and medium businesses, including several nonprofits. Cleland Marketing focuses on technology, cleantech, and high tech businesses. She is also an advisor to the University of Washington Comotion CGF program, helping PI's define their marketing strategies.
Ms. Cleland has presented seminars on marketing at the Shoreline Lunch and Learn, Oregon State Austin Family Business Conference, Linn Benton Community College, Corvallis Chamber of Commerce, and The WNHS Micro-business program and the BEC Business Boot camp. She is a relatively recent transplant to Seattle.
This document provides an introduction to social media for beginners, volunteers, and small companies. It discusses the major social media platforms like Facebook and Twitter, how to choose which platforms are right for your organization based on your audience and resources, and tips for using each platform effectively through engaging content and community management. Key advice includes quality over quantity, using hashtags and direct messages appropriately, and being wary of how scheduled posts can go wrong if not handled sensitively.
This document discusses building diverse audiences for cultural organizations. It defines diversity and outlines elements of difference among individuals. It discusses the concepts of access, inclusion, and equity. Access means ensuring opportunities for diverse individuals to participate and engage with cultural activities. Inclusion means diverse individuals are welcome and valued at all levels of organizations. The document also provides demographic data about North Carolina's changing population in terms of gender, race, and socioeconomic factors. It ranks North Carolina compared to other states on various measures. Resources for further information are listed at the end.
- There were numerous natural disasters in the US from 2005-2007, including hurricanes, earthquakes, and tornadoes.
- Hurricane Katrina made landfall in Mississippi in 2005, causing widespread damage along the Gulf Coast. Over 150 architects from Mississippi and other states responded to provide over 800 safety assessments.
- Lessons from Katrina response included the need to be better prepared with trained architects and supplies on hand. The AIA Mississippi chapter now has a disaster preparedness system in place to more quickly and effectively respond to future disasters.
This document discusses best practices for using social media, particularly Facebook and Pinterest, to engage audiences. It recommends focusing efforts on one platform at a time, building long-term relationships, being personable, listening to followers, using analytics, and understanding how social algorithms work. Specific tactics mentioned include using cover images and pinned posts on Facebook, as well as telling stories and engaging others on Pinterest. Measurement challenges are also addressed.
This document provides an introduction to social media for beginners, volunteers, and small companies. It discusses the major social media platforms like Facebook and Twitter, how to choose which platforms are right for your organization based on your audience and resources, and tips for using each platform effectively through engaging content and community management. Key advice includes quality over quantity, using hashtags and direct messages appropriately, and being wary of how scheduled posts can go wrong if not handled sensitively.
This document discusses using crowd funding and social media for nonprofit fundraising. It provides tips on launching a crowdfunding campaign, including defining clear goals and deadlines, telling compelling stories, being creative with images and videos, promoting through various channels, actively engaging on social media, and thanking donors. Specific examples are given of successful crowdfunding campaigns and how to leverage social networks, influencers, and multichannel efforts to maximize fundraising results through crowd funding and social media.
The Community Foundation of Sarasota County's Nonpofit Resource Center prepared this presentation for the Anna Maria Island Community Center. Basic social media strategy, Facebook fan pages, building content and measuring results are shared.
The document discusses strategies for engaging donors online. It defines engaged donors as those who take actions like donating, attending events, volunteering, and recruiting others. Engaged donors build relationships and are more cost-effective than acquiring new donors. The document provides tips for engaging donors online such as listening to them on social media, making donations easy, and giving donors what they want like impact stories and details about the organization. Examples of successful nonprofit websites and tools for engagement are also presented.
The document discusses how to effectively use social networking to build professional relationships and success. It provides tips on selecting the right social networking sites for one's objectives, developing a complete profile to be findable, maintaining an engaging personality, building one's network by connecting with past contacts and joining groups, nurturing relationships through regular contributions of value, and measuring success both quantitatively and qualitatively. Effective social networking involves balancing self-promotion with helping others in order to expand one's network organically over time.
How Nonprofits Can Effectively Use Social MediaEileen OBrien
Get an overview of social media marketing and three popular tactics: Twitter, YouTube and Facebook. Learn how some nonprofit organizations have used these tools successfully with limited resources. Get practical advice on how to leverage existing content and the importance of an overall social media strategy.
This document discusses using social media like Facebook, Twitter, YouTube and blogging for hospice organizations. It provides an overview of each platform and how they can be used for marketing, fundraising, advocacy, recruiting volunteers and staff. Specific tips are provided for using each tool like creating a Facebook fan page, using hashtags on Twitter, making educational videos for YouTube and writing blog posts. Legal and privacy issues around HIPAA are also addressed.
Facebook is a social network where people connect with friends and companies. It can be used for communication and sharing content. There are personal profiles for individuals and business fan pages for companies. Tips include starting with a personal profile, determining if business and personal profiles will be mixed or separated, and using a business fan page that does not show personal information. Facebook offers tools for businesses to engage with customers, advertise, and gain insights into their fan base. Proper use involves regular posting, responding to fans, and avoiding spamming or self-promotion only.
The document discusses how social media is changing communications for organizations and provides guidance on effective social media strategies. It outlines key elements of a social media strategy including presence, delivery of content, and engagement. Examples are given of how non-profits can use platforms like Facebook and Twitter to connect with supporters, promote events, and fundraise.
Social Media: Inspiration and Resources for Public Media StationsAmanda Hirsch
Case studies and info to inspire local PBS and NPR stations to use social media in meaningful ways...plus recommended resources for continued learning.
The document discusses the importance of social media for organizations. It provides tips on using platforms like Twitter to engage followers, share content, and promote causes. Specifically, it outlines how non-profits can build communities and empower supporters to help spread messages and drive donations through social sharing.
The document summarizes a presentation given by Filiberto Gonzalez on social media tips for nonprofits. Some of the key points covered in the presentation include identifying target audiences, developing an online voice and social media strategy, using tools like Facebook, Twitter and Google AdWords for Nonprofits, and emphasizing that every social media post helps nonprofits work towards their goals. The presentation provided statistics on social media usage, examples from other nonprofit pages, and exercises for attendees to think about how to apply the tips for their own organizations.
Building A Business And Social Networking Finalkatekoziol
The document provides an overview of starting and building a business through social media. It discusses the reach and growth of major social media platforms like Facebook, LinkedIn, and Twitter. It emphasizes engaging with connections on these sites, participating in groups and conversations, and using social media as part of a daily marketing strategy to build business opportunities and sales. Examples are given of companies that have successfully used social networking to grow their customer base and cut advertising budgets. Advice includes registering accounts, searching for connections, posting regularly with updates and engaging content, and avoiding being too promotional or impersonal in interactions.
21 Tips for Engaging Alumni Through Social Media by John HaydonJeffTe
From Blackbaud Higher Ed Forum, hosted by Emmanuel College, John Haydon presented 21 tips for engaging alumni via social media. Great examples of schools doing it right and some practical tips for getting more out of your social media presence.
Your organization has a facebook page, and you've got a few dozen or maybe a few hundred "fans". You see the notices to "boost" your posts, but every time you have tried it, it didn't work, or you haven't even tried. This Workshop will help you understand and use facebook strategically for your non-profit.
We will walk you through how to look at your "insights"
Offer helpful tips on when to post, how to schedule posts,
Show you where to find what kind of posts get the greatest engagement,
And we'll talk about how and when to boost your site or your posts for maximum value for minimum dollars.
This is a beginners workshop, but will assume that you have managed facebook for a non-profit organization, and are familiar with the interfaces.
About the presenter:
Katherine Cleland owns and operates Cleland Marketing, a small business that develops customized marketing for profit and growth strategies for Small Businesses. She has been creating successful campaigns in Facebook for 12 years for her many clients, and now runs facebook pages for more than a dozen small and medium businesses, including several nonprofits. Cleland Marketing focuses on technology, cleantech, and high tech businesses. She is also an advisor to the University of Washington Comotion CGF program, helping PI's define their marketing strategies.
Ms. Cleland has presented seminars on marketing at the Shoreline Lunch and Learn, Oregon State Austin Family Business Conference, Linn Benton Community College, Corvallis Chamber of Commerce, and The WNHS Micro-business program and the BEC Business Boot camp. She is a relatively recent transplant to Seattle.
This document provides an introduction to social media for beginners, volunteers, and small companies. It discusses the major social media platforms like Facebook and Twitter, how to choose which platforms are right for your organization based on your audience and resources, and tips for using each platform effectively through engaging content and community management. Key advice includes quality over quantity, using hashtags and direct messages appropriately, and being wary of how scheduled posts can go wrong if not handled sensitively.
This document discusses building diverse audiences for cultural organizations. It defines diversity and outlines elements of difference among individuals. It discusses the concepts of access, inclusion, and equity. Access means ensuring opportunities for diverse individuals to participate and engage with cultural activities. Inclusion means diverse individuals are welcome and valued at all levels of organizations. The document also provides demographic data about North Carolina's changing population in terms of gender, race, and socioeconomic factors. It ranks North Carolina compared to other states on various measures. Resources for further information are listed at the end.
- There were numerous natural disasters in the US from 2005-2007, including hurricanes, earthquakes, and tornadoes.
- Hurricane Katrina made landfall in Mississippi in 2005, causing widespread damage along the Gulf Coast. Over 150 architects from Mississippi and other states responded to provide over 800 safety assessments.
- Lessons from Katrina response included the need to be better prepared with trained architects and supplies on hand. The AIA Mississippi chapter now has a disaster preparedness system in place to more quickly and effectively respond to future disasters.
This document discusses best practices for using social media, particularly Facebook and Pinterest, to engage audiences. It recommends focusing efforts on one platform at a time, building long-term relationships, being personable, listening to followers, using analytics, and understanding how social algorithms work. Specific tactics mentioned include using cover images and pinned posts on Facebook, as well as telling stories and engaging others on Pinterest. Measurement challenges are also addressed.
This document provides an introduction to social media for beginners, volunteers, and small companies. It discusses the major social media platforms like Facebook and Twitter, how to choose which platforms are right for your organization based on your audience and resources, and tips for using each platform effectively through engaging content and community management. Key advice includes quality over quantity, using hashtags and direct messages appropriately, and being wary of how scheduled posts can go wrong if not handled sensitively.
Nearly $6.19 billion was invested in the cleantech industry in Q3 2015, with corporate funding accounting for 51% and project funding 49%. Venture capital funding for cleantech decreased 40% year-over-year to $258 million, which was driven by declines in deal volume and average deal size. However, investment in smart grid and energy storage increased significantly, accounting for almost half of total cleantech venture funding for the quarter. Overall, Q3 saw continued expansion of utility-scale solar and wind projects across various US regions.
The document provides an overview of the grant writing process, including defining who you are as an organization, what your project entails, finding relevant grant opportunities, and keys to success such as understanding the grantor's goals and following application guidelines closely. Prospective grantees are advised to clearly articulate their mission and impact, and to sell their organization and projects while being honest and specific.
The document discusses how not-for-profit organizations can use social media like Facebook, Twitter, and blogs to engage supporters and raise awareness of their causes. It provides tips on building communities and relationships online through regular posting of updates, photos, and videos. It also explains how organizations have used social media for fundraising, recruiting volunteers, and spreading their message virally.
A deck by Qui Diaz and Laura Halsch of OgilvyPR's 360 Degree Digital Influence group (Summer 2007). The presentation included a "smackdown" between popular sites Facebook and MySpace, as well as a look at smaller niche communities (for health, faith, business, moms and more). The presentation also includes information on how to leverage social networks to promote a brand or issue, and how/why you as an individual can "get in the game" today.
Tfea session 1 social media strategies for beginnersSarah Page
The document provides an overview of social media strategies for beginners. It discusses common social media platforms like Facebook and Twitter, what type of content to share on each platform, and best practices. The key recommendations are to listen more than you talk, provide value for your audience rather than self-promote, and share a mix of 70% valuable audience content, 20% engagement, and 10% self-promotion. Questions are welcomed via traditional and social media channels.
This document discusses the rise of social media and its importance for businesses. Some key points:
- Social media usage has skyrocketed, with 67% of internet users using social networks and 10% of online time spent on social media.
- It is important for businesses to engage customers where they spend their time online through social media to build trust and sell to them.
- Businesses can use social media for customer service, hiring, brand management, testing new ideas and products, and measuring their effectiveness.
- The document provides tips on finding a business's target audience online, engaging them with relevant content to build rapport and trust, and creating a journey to a call to action to achieve business goals
1. The document discusses how social media is changing the way companies communicate and engage with audiences. It provides examples of how companies are using blogs, social networks, and user-generated content in their marketing strategies.
2. It also outlines best practices for social media engagement, including listening to conversations, contributing valuable content, and building relationships rather than just promoting brands.
3. Companies are advised to participate authentically in social media discussions and prioritize transparency over message control.
Turning prospects into customers and customers into fansggertz
This document discusses how marketing has changed with the rise of social media. It notes that people now have a voice online through forums, blogs, YouTube, Twitter, and other platforms. Some key stats on social media users are provided. The document introduces the concept of "Whuffie," which refers to one's reputation and influence online. It describes three rules for gaining Whuffie: love your stuff, love your peeps, and give it away by sharing knowledge and adding value to online communities. Specific suggestions are offered for how to effectively use Twitter, Facebook, and forums to connect with customers and fans.
The document provides guidance on developing an effective online presence and social media strategy for churches. It recommends focusing outreach by creating a clear path for visitors on the website. It also suggests determining goals by consulting ministry leaders and members. Additionally, it emphasizes keeping content fresh and up-to-date while authentically representing the church's identity. The document further explores using platforms like Facebook, Twitter, and YouTube to engage existing and potential new members where they are already active online.
This document provides an overview of social media and how non-profit organizations can utilize various social media platforms. It discusses what social media is, how mainstream it has become, and the importance of having an online presence and engaging supporters through social media. The document then gives recommendations on developing a social media strategy, profiling audiences and organizations, and provides examples of how to use tools like websites, email, blogs, video, and social networking sites to engage stakeholders and spread an organization's message.
The document discusses strategies for engaging donors online. It defines engaged donors as those who take actions like donating, attending events, volunteering, and recruiting others. Engaged donors build relationships and are more cost-effective than acquiring new donors. The document provides tips for non-profits to engage donors online such as listening to donors, making interactions and donations easy, and providing the content donors want like stories and impact information. It also offers examples of how to use tools like social media, videos, and websites to foster donor engagement.
Online advocacy refers to actively supporting an idea or cause online through pleading or arguing. It is an inexpensive and fast way to reach new audiences globally and enable advocates to advocate on an organization's behalf. The document provides an overview of common online advocacy tools like websites, email, social media, videos, and petitions. It emphasizes the importance of understanding audiences and having a strategy before using tools to connect, share information, and enact change online.
Social media refers to online platforms that allow people to communicate and share information. It includes social networks like Facebook, microblogging platforms like Twitter, and other sites for sharing photos, videos, reviews and other content. The document discusses how social media has become very popular, with over half of all adults having social media profiles. It emphasizes that social media is about dialogue rather than monologue, and that businesses need to participate in online conversations to engage customers and not become irrelevant.
1. The document provides guidance on how to effectively utilize online tools and social media to promote nonprofit organizations and fundraising efforts. It discusses listening to audiences, being authentic, engaging supporters, and measuring outcomes.
2. Key recommendations include listening first before broadcasting messages, defining desired outcomes, finding passionate supporters to engage online, and setting measurable goals to monitor performance.
3. Nonprofits are encouraged to borrow tools from social networks, think like active influencers, start small and crawl before running, and have a social media policy to protect their brand.
The document provides 11 steps for successful social networking and 6 things to avoid. The key steps are to listen first, share content in social spaces, define desired outcomes and goals, decide if social networking can help achieve goals, borrow tools from social networks, find passionate supporters, think like the Marine Corps by focusing on a few super supporters, start small and simple, have a social media policy, measure results, and plug supporters into your website. Things to avoid include trying to control conversations, having an unstructured wild west approach, only focusing on money, failing to set goals, and quitting when mistakes happen.
This presentation was given as part of the library's 2009 Nonprofit Week. It gives a basic overview of several social networking websites and shows how nonprofits can use them to get the word out about their organizations and the services they provide.
This document provides an overview of various social media platforms and how businesses can utilize social media for marketing purposes. It discusses popular social networks like Facebook, Twitter, and LinkedIn. It also covers other social media tools like blogs, microblogging, video and photo sharing sites. The document provides tips on how businesses can connect with customers, build their brand and promote events using these social media tools.
Social Media is huge and any business not tapping into the power of these tools and networks is missing out.
Yet it can be overwhelming and difficult to know where to start and what tools to use.
This presentation was done as a webinar for entrepreneurs wishing to know top tips and tricks to making the most out of their social media efforts. Enjoy
Social Media For Business 2011 presented by Heidi Otway, Director of PR and S...Heidi Otway, APR, CPRC
Now more than ever entrepreneurs and large corporations are harnessing the power of online social networks to reach consumers and grow their business. With an array of platforms – from Facebook, Twitter, foursquare and YouTube – there are limitless channels for businesses and entrepreneurs to reach their target audience online. But with so many options, which social media network should you choose?
The document discusses social media and its importance for small businesses. It defines social media as the democratization of information that allows people to publish content and have conversations. It discusses how social media allows two-way communication between businesses and customers. It also provides an overview of key social media networks like Facebook, LinkedIn, and Twitter and how businesses can use them strategically to engage customers and build their brand.
A presentation on social media and how youth can use the various networks as tools for leadership and influence.
First presented at the Eritrean Muslim Conference on July 9, 2011.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
CAKE: Sharing Slices of Confidential Data on BlockchainClaudio Di Ciccio
Presented at the CAiSE 2024 Forum, Intelligent Information Systems, June 6th, Limassol, Cyprus.
Synopsis: Cooperative information systems typically involve various entities in a collaborative process within a distributed environment. Blockchain technology offers a mechanism for automating such processes, even when only partial trust exists among participants. The data stored on the blockchain is replicated across all nodes in the network, ensuring accessibility to all participants. While this aspect facilitates traceability, integrity, and persistence, it poses challenges for adopting public blockchains in enterprise settings due to confidentiality issues. In this paper, we present a software tool named Control Access via Key Encryption (CAKE), designed to ensure data confidentiality in scenarios involving public blockchains. After outlining its core components and functionalities, we showcase the application of CAKE in the context of a real-world cyber-security project within the logistics domain.
Paper: https://doi.org/10.1007/978-3-031-61000-4_16
Things to Consider When Choosing a Website Developer for your Website | FODUUFODUU
Choosing the right website developer is crucial for your business. This article covers essential factors to consider, including experience, portfolio, technical skills, communication, pricing, reputation & reviews, cost and budget considerations and post-launch support. Make an informed decision to ensure your website meets your business goals.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdfTechgropse Pvt.Ltd.
In this blog post, we'll delve into the intersection of AI and app development in Saudi Arabia, focusing on the food delivery sector. We'll explore how AI is revolutionizing the way Saudi consumers order food, how restaurants manage their operations, and how delivery partners navigate the bustling streets of cities like Riyadh, Jeddah, and Dammam. Through real-world case studies, we'll showcase how leading Saudi food delivery apps are leveraging AI to redefine convenience, personalization, and efficiency.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
64. Remember These are just tools Use a multi-platform approach Pay attention to what others are doing Set Goals Engage Next Time… QR Codes!
65.
Editor's Notes
Ads New Edge Rank Stuff Mobile Devices QR Codes Twitter Updates Places (push notifivcations) News Feed
Lots to cover Quick overviews Time for q&a at the end Sign up for consulting sessions later, or catch me during a break.
I’m assuming most people have at least a passing knowledge of social media and most of the more popular tools. Who has a personal Facebook profile? Who is an administrator for a Facebook Page? Who is on Twitter? Anyone a complete newbie?
Two things I won’t do and it goes almost directly against the description of this session. I won’t tell you how Social media sell tickets – It doesn’t. A combination of production, price, place and promotion (the four p’s of marketing) sell tickets. Social media is one part of your marketing and communications mix. It’s an important part, but it’s really about engaging audiences rather then “selling tickets”. We’ll talk more about that as we go along.
I’m also not going to tell you how social media is going to sell tickets to hipsters and young folks. I’ll talk more about that now, but you shouldn’t expect to know how to get 20-somethings to your events when we’re done here. Social media can’t do that. More later.
Basic review… Social media isn’t a fad. The tools may change, but the concept is here to stay. The number of people utilizing social media is growing incredibly fast, as we will see. Social media is about engaging patrons – listening, responding, communicating, and building relationships. Word of Mouth!
More review… Patrons Engaged Through Social Media Like you more Pay more attention to you Spend more on you Talk about you more Recommend you to others Cost less to acquire Stick with you longer
More review… It’s not all about marketing, it’s about communication Creation of Art Networking Feedback Crowd Sourcing Customer Service Fundraising Friendraising Issues and Advocacy Human Resources
Based on a representative sample of Internet users Three-quarters are frequent users of social media Watching TV is still number one, but followed very closely by Facebook Interestingly, Social media games are as popular as reading print newspapers – another sign that print news media is dying.
Social destinations become more important when these especially social-savvy users are looking for information about a potential purchase. Search engines are the No. 1 starting point for information about products and services, but blogs, user-generated content and social networks were more likely to be used frequently for purchase advice than traditional sources such as magazines, television and newspapers. This shows how important word-of mouth still is. The difference is that word-of-mouth is now happening via social networking sites. The days of relying on one source for information – the local newspaper, the local TV station, are over.
Listen, Engage and Respond Blogs, review sites like Yelp, Facebook and Twitter are increasingly vital to people making purchasing decisions. Setting up listening posts (Google Alerts, Twitter Searches), communicating with bloggers and “influencers” and creating opportunities for fans to give reviews on Facebook is vital for engaging inclined participants. Remember, people are already talking, you might as well listen, engage and participate.
64% of Twitter’s users are aged 35 or older. 61% of Facebooks’s users are aged 35 or older. However, 18- to 34-year-olds spend the most time on the site per week, at 8.5 hours out of 22.4 spent online vs. 4.6 hours out of 21.5 hours among users ages 55 and older. New studies show that Gen Y’s use of social media will only increase as they get older. Today’s digital natives are your patrons of tomorrow.
A few observations: The average social network user is 37 years old. The average Facebook user is 38 years old. The average Twitter user is 39 years old. LinkedIn, with its business focus, has a predictably high average user age; 44.
This is a common question. The assumption is usually that only young people are social media sites, or that by using social media you can instantly engage youth. This is simply not true. Ask any college student and you’ll see that they are not on Twitter. My 62 year old mother is more active on Facebook than some friends my own age. Ultimately, the answer to how to engage young people depends on what you mean by young, and how you want to engage them. Really, engaging young people has little to do with being on Facebook. One of my favorite quotes comes from Jordan Roth, a Broadway producer. It’s all about product, price, place and promotion – Thanks Chad Bauman Director of Marketing at Arena Stage
As many of you have probably seen, the NEA recently released a report: Arts Participation Audience 2.0: How Technology Influences Arts Participation The study shows that technology provides a way for people to interact with arts and culture outside of the traditional venue, but it does not replace attending the physical arts or event space. The study cited three main conclusions: Technology is not going to be the downfall of the arts More than half of U.S. adults (approx 118 million) participated in the arts through electronic and digital media. Technology provides a new outlet for people to experience the arts For many Americans—primarily older Americans, rural residents, and racial/ethnic minority groups— electronic media is the only way they participate in arts events. Participation in the arts through electronic & digital media spurs participation Media-based arts participation appears to encourage—rather than replace—other types of arts participation. Adults who reported viewing or listening to the arts through electronic media showed higher rates of live arts attendance, personal performances and arts creation, even after statistically controlling for various demographic characteristics. The study found that “people who engage with art through media technologies attend live performances or arts exhibits at two to three times the rate of non-media arts participants.” Lots of articles and commentary about this report, so keep looking for new information and opinions.
Gabe alert. Time to switch gears
Now moving on to some major updates from Facebook and Twitter
Average user: Logs in daily Spends 55 minutes Has 130 friends “ Likes” 7 Pages per month Stats: More than 3.5bn pieces of content shared each week Has 500 million users – doubled from one year ago More than 700,000 local businesses have active Pages Tops Google in referring traffic Users who access Facebook through mobile devices are almost 50% more active than those who don’t. Also, in general, people who come to your website through Facebook spend more time on your website than visitors from other referrers.
It’s important to post at least once a day. There doesn’t seem to be a big change in engagement for organizations that post more than once a day, but there is a marked difference between those organizations that post monthly or weekly and those posting at least daily. Remember to engage people through questions. More engagement means more fans…
Open Graph Facebook has created a platform that allows sites and apps to share information about users in order to tailor offers, features and services to each one’s interests and tastes — even if that individual has never visited the site before. When you’re signed on to Facebook, participating websites like CNN.com will display information, goods and services tailored specifically to your interests — without requiring you to sign in at that website or provide it with any information. Mark Zuckerberg said "We're building toward a web where the default is social. Every application and product will be redesigned from the ground up to use a person's real identity and friends.” Mark called the shift "the most transformative thing we've ever done for the web." This is an exciting development that will make Facebook more powerful and your internet experience more personalized, but it’s also part of the reason for the privacy concerns.
When signed on to Facebook, some website will begin to display information, suggestions and recommendations personalized to you without you signing into that site. This allows you to be connected not only to your friends and interests while on Facebook, but across the web. "The Web is at a really important turning point right now," Zuckerberg said. "Up until recently, the default on the Web has been that most things aren't social and most things don't use your real identity." In the future everything is personalized!
Makes using a like button consistent across Facebook. Websites can now add “like buttons” to their websites, blog posts, articles, events and more. This allows more instant personification and connection to Facebook. People have already been “liking” things for a while. Now you can “like” a page without being on Facebook. Facebook seems to think, any they are probably right, that people are more liberal with “liking” than with “fanning”. The more people like, the more interactions and connections are created. See Open Graph above. Adding a like box is very simple and instantly connects your blog or website to Facebook and instantly personalizes it by showing you friends who have also like that particular website or blog. Reports from some blog developers has suggested a 50% increase in referral traffic from these new like buttons.
Share button is going away. Now when you like something it will appear in your newsfeed as a shared item. Just rolling out now.
If I like a blog post on NCTC’s blog, that information is instantly sent to my profile and into my friends newsfeed. Example above
Send button is new and starting to appear everywhere. It allows you to send a link privately. Great for groups. Facebook said, “The Send button drives traffic by letting users send a link and a short message to the people that would be most interested. They don’t need to leave the web page they’re on or fill out a long, annoying form. Compared to the alternatives, the Send button has fewer required steps, and it removes the need to look up email addresses by auto-suggesting friends and Groups.” Basically replaces email a friend.
A good deal of confusion about the different types of pages Community Pages are built around topics, causes or experiences. Official Pages are maintained by authorized representatives of a business, brand, celebrity, or organization. Groups allow you to communicate directly with other people on Facebook about a specific subject – though not “official pages”. Profiles are for individuals, not businesses What are community pages? Next Slide
Community Pages are a new type of Page that enable you to see what people are saying about the things that matter to you, and discover the friends and people who share these connections with you. They are similar to any other Page to which you can connect Won’t generate stories in your News Feed Won’t be maintained by a single author. Where available they show content that Facebook has licensed from Wikipedia. Will show related posts from friends and others. In essence your profile becomes a living map of all the connections that matter to you, instead of a static list of your interests. Community Pages pick up information and images from Wikipedia. Here’s the Theatre Community Page
So have you made the change from a group to a page? If you haven’t you should. It’s a bit confusing, but this chart breaks it down pretty easily. Pages can’t do Mass Messaging, Can’t have Membership Restrictions, Can’t send event messages. But Groups do have a place in your Social Media tool box. Remember this later when we talk about the Brooklyn Museum.
It’s always been fairly easy to add tabs to your page, but businesses are really starting to take advantage of these applications. Review Tabs Allow people to review your business or performances As I’ve said before, people are already talking about your brand, so you might as well open yourself up to engaging in that conversation. Welcome Tabs Allow the default landing page for people visiting your Page to be a special customized page. This page could be a simple welcome message, a discount offer, a contest, or anything you can think of. Email Tabs Capture email addresses via your Facebook pages by asking people to sign-up for your newsletter. Make this the default page to increase visibility. Static Images It’s fairly simple to add a static image to your Page. Use this application to create a more dynamic wall image or change your image for each show or campaign. Polls and Vote Tabs These applications allow you to ask questions, get feedback and engage your “fans”. Applications for Anything Else You Can Think Of Artists Season Campaigns Contests
When people arrive at your page for the first time where should they arrive? What should they see. Starbucks takes you to a promotion first thing. Consider setting up a welcome page for first time visitors.
ART
ART Shop
The Guthrie has a beautiful static image
Clue La Cage. A great dining program for La Cage on Broadway. Promote your business partners on facebook.
Sell tickets on facebook – Not exactly, but it’s coming soon. In the meantime set up a graphic page that’s nice to look at and will like to your ticket system.
Almost no theatres have review tabs set up. Blumenthal was the only theatre in the area that I could find. You should! Let people comment! Most likely they will say good things! You do need to encourage people to review though.
Twitter now has 75m user accounts, but only around 15m are active users on a regular basis. It’s still a fair increase from the estimated 6-10m global users from a few months ago. Towards the end of last year, the average number of tweets per day was over 27.3 million. The average number of tweets per hour was around 1.3m. At the current rate, Twitter will process almost 10bn tweets in a single year.
According to a recent study – 87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. (Note that the survey population was 12 and up, including a representative portion of seniors). Twitter Sucks at Converting Awareness to Usage Known by 87%, just 7% of Americans use Twitter. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile. Twitter users are 3 times more likely to follow brands than Facebook users. Twitter may be smaller than Facebook, but 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 41% provide opinions about products/services. 19% seek customer support.
This may be due to Twitter’s functional similarity to text messaging, as several studies have shown Black Americans use the mobile Web at rates roughly double that to non-Hispanic Whites. Twitter's short format - 140 characters or less per message - lends itself to mobile phone use, and African-American adults are the most active users of the mobile Web.
There’s a lot you can do with Twitter. It’s not just what people had for breakfast. Connect, deepen relationships, provide customer service, get feedback and more. "It's a democratization of art," says Jill Colvin, head of marketing and communication at the Sydney Festival. "Audiences can talk directly to artists and each other. And companies can answer their questions and share ideas with people who are passionate about the arts. Festivals are talking to other festivals around the world and orchestras and dance companies, and audiences are listening in. It's a very exciting time for the arts."
Examples of types of theatre tweets Thanks Devon Smith Connect with local businesses Update administrative news Reaching out to people who have expressed interest Show your personality Update people on production information Reach out to potential audiences
Lists Are In Not to long ago Twitter introduced Lists. Lists are a valuable new tool. Lists as a way of organizing your followers If you follow more than a few hundred users, creation of lists is a great way to organize the people you follow. You can create lists for real-world friends, other arts organizations, local businesses, anything you want. By creating and organizing lists you can quickly review different types of users and their tweets. This makes utilizing Twitter faster and more efficient. Lists as a form of recommendation Adding people to a list is a great way to let them know that you are following them and really paying attention to what they are saying. Lists as a way of measuring influence Being added to a list let’s you know that people are interested in what you have to say. You can also follow other people’s lists without following each person on that list. This opens you up to a variety of new people and information. For instance, if I have a list of local arts organization created, you can follow my list of users without creating your own.
You may have noticed that Google searches are getting more and more advanced all the time. Google recently reached an agreement with Twitter to show Tweets in Google Searches, so now not only will you see websites and news articles in your Google Searches, you’ll also see Tweets. This makes Twitter potentially even more powerful as Tweets about or by you may now show up in Google searches.
You may also see results from what Google calls your Social Circle. These are results of searches from people you are friends with on Facebook or who you are following on Twitter.
Gabe alert. Time to switch gears again
Devon Smith has several great Social Media in Theatre Presentation. Check them out! Amazing presentations and great research on social media and theatre. www.devonvsmith.com
Flashmobs are large groups of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time, then quickly disperse. Originally, they were created just to bring some fun and surprise into the everyday lives of passers-by, but they have grown into an interesting marketing tool. Watch if we have time.
Next to Normal got a lot of attention for tweeting their entire show over the course of several weeks, leading up the to 2009 Tony’s. On May 12, about a week into the serialized Twitter performance, “Next to Normal” had 30,000 followers; when it ended on June 7 with the last line of text and audio from the final song, “Light,” about 145,000 had signed up. Then, as the cast began text messaging back and forth with followers, their numbers continued to grow, recently topping 550,000.
What is most exciting to me is that they were actually tweeting a version of the show. Not just links to the songs and some actual lines from they shows. They actually tweeted the entire show, but from multiple perspectives. A character might tweet something that the character was thinking rather than what the characters was actually saying. This created more than just the show on twitter, this was a different version of the show on twitter.
The Royal Shakespeare Company did something similar with Romeo and Juliet – Maybe she shouldn’t have that party after all.
The program was called Such Tweet Sorrow and included tweets from various Romeo and Juliet characters. “ You know the story of Romeo and Juliet but now you can see it happening live and in real time in modern Brittan and on Twitter. Six characters live the story over five weeks.”
Ovation TV recently ran a Twitter promotion – describe the plot of a Broadway show in 140 character or less.
Winners received tickets to a Broadway production. I love the creativity and sense of engagement
They also utilize a Facebook group – This is a great example of an organization using a page and a group. The Brooklyn Museum page is the official page and it’s open to the public. The 1stFan group page is a private members only page. This gives the members a place to talk among themselves and limits the group to paying members.