Playing the Game on a Different Court: A Discussion of Social Media for Local...Chrissanne Long
Sales professionals and business owners think Social Media has changed the way the game is played. The reality is, the game is exactly the same, it's just being played on a different court. Social Media is the new court. Those who have recognized this, and have established an authentic presence with social media are experiencing enormous business benefits. Nothing replaces fate-to-face time, but social media makes building relationships a much more efficient process.
Playing the Game on a Different Court: A Discussion of Social Media for Local...Chrissanne Long
Sales professionals and business owners think Social Media has changed the way the game is played. The reality is, the game is exactly the same, it's just being played on a different court. Social Media is the new court. Those who have recognized this, and have established an authentic presence with social media are experiencing enormous business benefits. Nothing replaces fate-to-face time, but social media makes building relationships a much more efficient process.
Since Jim Gilbert created The 9 Immutable Laws of Social Media Marketing in 2009 thousands of people have seen it live, and it has been viewed well over 50,000 times on the internet.
On June 29th 2014, Jim presented The 9 Immutable Laws of Social Media Marketing at Social Media Day Miami #SMDayMIA at the Arsht Center to a packed lecture room. What a great audience! FEEL FREE TO SHARE THIS!
To all in attendance who wanted to see the full version (I only had a half hour to present), here it is. Fully 36 more slides with great do this, don't do that examples from my social media clients.
About the author of the 9 Immutable Laws, Jim Gilbert
Jim is the President of Gilbert Direct Marketing, Inc, a full service direct, digital and social media marketing agency. He is also the President of the Florida Direct Marketing Association (www.fdma.org).
Jim loves to give back and spends a lot of time presenting to marketers from all over at FDMA, The Direct Marketing Association, Social Media Day, Word Camp, Catalog University, and colleges and university.
How to reach Jim:
Email: jimdirect@aol.com
Twitter: @gilbertdirect
Web: www.gilbertdirectmarketing.com
Linkedin: www.linkedin.com/in/jimwgilbert/
Crowdfunding for Your Cause, training for the Utah Non Profits Association.
Training by Devin Thorpe of the Your Mark on the World Center (YourMarkOnTheWorld.com).
My reflections and interpretations of the various presentations at the Global Youth Marketing Conference in Feb 2010. The A-Z device is something one of the presenters used there.
Inner Circle is a quarterly GateHouse program that evaluates newsroom performance around key print and digital content strategies. The program began several years ago setting basic standards for web posting, photo galleries and new story formats. But the program has evolved to include higher-level goals on social media and video production. Inner Circle has helped GateHouse improve print and web content, and we have seen strong page view increases and referral increases from social media. The program also allows us to work closely with newsrooms on ever-evolving media tactics and strategies.
GateHouse has launched two major research initiatives with Frank N. Magid Associates and Communispace Corp. over the past 1.5 years. The results of those surveys are helping us make major design and content decisions to both our print and web products. In print, those changes are well under way and just now being evaluated by reader panels. On Web, we are at the early stages of making changes aimed at driving more hyperlocal engagement and, ultimately, revenue.
Since Jim Gilbert created The 9 Immutable Laws of Social Media Marketing in 2009 thousands of people have seen it live, and it has been viewed well over 50,000 times on the internet.
On June 29th 2014, Jim presented The 9 Immutable Laws of Social Media Marketing at Social Media Day Miami #SMDayMIA at the Arsht Center to a packed lecture room. What a great audience! FEEL FREE TO SHARE THIS!
To all in attendance who wanted to see the full version (I only had a half hour to present), here it is. Fully 36 more slides with great do this, don't do that examples from my social media clients.
About the author of the 9 Immutable Laws, Jim Gilbert
Jim is the President of Gilbert Direct Marketing, Inc, a full service direct, digital and social media marketing agency. He is also the President of the Florida Direct Marketing Association (www.fdma.org).
Jim loves to give back and spends a lot of time presenting to marketers from all over at FDMA, The Direct Marketing Association, Social Media Day, Word Camp, Catalog University, and colleges and university.
How to reach Jim:
Email: jimdirect@aol.com
Twitter: @gilbertdirect
Web: www.gilbertdirectmarketing.com
Linkedin: www.linkedin.com/in/jimwgilbert/
Crowdfunding for Your Cause, training for the Utah Non Profits Association.
Training by Devin Thorpe of the Your Mark on the World Center (YourMarkOnTheWorld.com).
My reflections and interpretations of the various presentations at the Global Youth Marketing Conference in Feb 2010. The A-Z device is something one of the presenters used there.
Inner Circle is a quarterly GateHouse program that evaluates newsroom performance around key print and digital content strategies. The program began several years ago setting basic standards for web posting, photo galleries and new story formats. But the program has evolved to include higher-level goals on social media and video production. Inner Circle has helped GateHouse improve print and web content, and we have seen strong page view increases and referral increases from social media. The program also allows us to work closely with newsrooms on ever-evolving media tactics and strategies.
GateHouse has launched two major research initiatives with Frank N. Magid Associates and Communispace Corp. over the past 1.5 years. The results of those surveys are helping us make major design and content decisions to both our print and web products. In print, those changes are well under way and just now being evaluated by reader panels. On Web, we are at the early stages of making changes aimed at driving more hyperlocal engagement and, ultimately, revenue.
Biznik Business Networking With Social Networking Toolsbiznik
How business networking has changed in the era of social media - using Biznik.com - a community of like-minded independent business people - as an example. (Content for slides 4-23 from Social Media Revolution by Eric Qualman - socilnomics.com.)
Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...krischislett
A 1 hour presentation I gave at the 2013 Texas Wine and Grape Growers Association on the relevance/ROI of social media, specifically targeted towards wineries and wine brands. Contact me for more info: Kris Chislett: kris@krischislett.com
Lessons learned from experiments with the WindyCitizen during the past few years, specifically focused on the difficulty of attracting the core contributors necessary to make a news site flourish.
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
B2B Social. Like telling Blockbuster to watch out for Netflix - Online Influe...BirddogB2B
Presentation given by Scot McKee, Managing Director, Birddog, at the Online Influencer Conference, Cardiff, 2015.
Businesses have been slow to adapt to changes in the social landscape. McKee uses the example of Blockbuster’s demise and the rise of Netfilx to demonstrate why and how B2B brands should adopt new social practices to succeed in a connected social world.
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
A presentation I gave to Colgate students who work in the summer for non-profits. It works better with me there, but what can you do? There is even a mistake in it. Or two.
Partnering with Municipalities to Get Grants4Good.org
To win a grant, one must often demonstrate community commitment to solving the problem. Especially for federal grants, public-private partnerships are often essential to a winning application. This webinar will examine the various approaches to such partnerships and what a typical city is looking for a in a project partner. In addition, it will provide non-profits some information the best approaches to take in working with a municipal partner, what to expect during the relationship and potential pitfalls to avoid.
Scot McKee is a B2B Brand Consultant with over 25 years, and founder and Managing Director of Birddog, the multi-award winning B2B brand and digital marketing agency.
Read Scot's presentation from Oi15!
Rock The Post Webinar: "Crowdfunding 101 - Learn the basics"Webinar session ...Alejandro Cremades
These slides explain the mechanics of how crowdfunding works and how you can benefit from it. The slides guide you through the process, from creating the actual project to getting the funding you need.
Similar to Brad Flora: How to not suck at online advertising and publishing (20)
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
Brad Flora: How to not suck at online advertising and publishing
1. WINDY CITIZEN
How not to suck at online publishing
and advertising
Brad Flora
@bradflora
@windycitizen
2. Background
•Founder, Windy Citizen.com
•Prior: Princeton English (‘04), College
admissions officer, Northwestern Journalism
(’08)
•Recently: Won 2010 Knight News Challenge
•Find and pass along what’s hot in Chicago
•Twitter: @windycitizen
•Founded in May ‘08
•Bootstrapped company based in Chicago
•Niche social network, 10,000 registered
users, 100,000 uniques/month
4. Context
•Current iteration not actually first idea
•Not an engineer
•No advertising spend
•No investment capital
•Semi-hostile environment (news organizations not
interested in covering)
•Mostly done by non-technical people with some
guidance but no prior experience
5. Environment: 2008
•Tribune + Sun-times in bankruptcy
•City blogs on the rise (Chicagoist, Gapers Block)
•Dozens of young, underemployed writers
•Seemed like a no-brainer
6. Faulty Assumptions
•Started with a pretty naive take on things
•Traffic = Money
•Content = Traffic
•Journalism background gives me access to content
•High quality content -> The Google -> Traffic -> ??? -> Profit!
7. "I don't do local politics. That
****'s boring.“
-My sister's cute friend (20-something Chicago-based consultant)
11. Lessons Learned
•Single-Threaded = Death
•If 1:1 relationship between growth and
your effort, you’re doomed.
•If single point of failure, you’re doomed.
13. Lessons Learned
Single-Threaded
•Single-Threaded = Death
•If 1:1 relationship between growth and your
effort, you’re doomed.
•No Point of View = Death
14. Average 20-something city dweller thinks:
"I don't do local politics. That
****'s boring.
Have you heard of Groupon?“
-My sister's cute friend (20-something Chicago-based consultant)
20. Lessons Learned POV
WEAK
•Single-Threaded = Death
•If 1:1 relationship between growth and your
effort, you’re doomed.
•No Point of View = Death
21. Average 20-something city dweller thinks:
"I don't do local politics. That
****'s boring.
Have you heard of Groupon?“
-My sister's cute friend (20-something Chicago-based consultant)
25. Public Enemy #1: Journo-Think
Journalist-turned-entrepreneur thinks:
“Local public affairs reporting is important!
Therefore, there’s demand for it.”
26. Average 20-something city dweller thinks:
"I don't do local politics. That
****'s boring.
Have you heard of Groupon?“
27. Average 20-something city dweller thinks:
"I don't do local politics. That
****'s boring.
Have you heard of Groupon?“
-My sister's cute friend (20-something Chicago-based consultant)
28. Plan B
•Place to share your favorite local links
•Addressed single-threaded problem
•Addressed point of view problem
•The Year
•Phase 1: The Routine
•Phase 2: Ads
•Phase 3: Sell, sell, sell
29. "I don't do local politics. That
****'s boring.“
-My sister's cute friend (20-something Chicago-based consultant)
30. Plan B
•Place to share your favorite local links
•Addressed single-threaded problem
•Addressed point of view problem
•The Year
•Phase 1: The Routine
•Phase 2: Ads
•Phase 3: Sell, sell, sell
33. The Problem With Banner Ads
•Learned early on that banner ads weren't going to
work for Windy Citizen
•Pricing is terrible
•Audience too small to get into large ad networks that
actually pay
•Ad networks serve irrelevant ads
•Needed to do direct sales, needed to have a product
that would justify direct sales
34. How do you add value to an ad?
•Advertising friends: "Targeting!"
•Another idea, what if you gave them more control
over their ad creative?
•People pay for convenience, not the actual product,
what if that applied to an online ad?
35. Real-Time Ads
•Launched first one in September
'09
•Price it on a negotiated monthly
basis rather than CPM
•Improved the design
•Numbers steadily improved
37. Knight News Challenge
•Annual innovation challenge (http://newschallenge.org)
•$5 million dollars to new ideas for the news industry
•Funded Everyblock
39. Knight News Challenge
•A tortured history
•2008: Applied with Windy Citizen Idea (Cut in first round)
40. Knight News Challenge
•A tortured history
•2008: Applied with Windy Citizen Idea (Cut in first round)
•2009: Applied a year into Windy Citizen (Cut in final round)
41. Knight News Challenge
•A tortured history
•2008: Applied with Windy Citizen Idea (Cut in first round)
•2009: Applied a year into Windy Citizen (Cut in final round)
•2010: Applied with a business making (some) money…
43. NowSpots: New Company (!)
•Providing real-time advertising
tech to newspapers and other
local publishers
Going to save newspapers
by giving them better,
smarter tech.
44. NowSpots: New Company
•Providing real-time advertising
tech to newspapers and other
local publishers
•Better prepared this time
around
•Able to draw on contacts made
through WC to find first customers
and build our founding team
•Web: NowSpots.com
•Twitter: @nowspots
•Launching Fall 2010!
46. NowSpots.com
•Web: NowSpots.com
•Twitter: @nowspots
•Launching Fall 2010!
If you care about the
future of newspapers,
join our e-mail list.
47. NowSpots: New Company
•Providing real-time advertising
tech to newspapers and other
local publishers
•Better prepared this time
around
•Able to draw on contacts made
through WC to find first customers
and build our founding team
•Web: NowSpots.com
•Twitter: @nowspots
•Launching Fall 2010!
48. Recap
•Your first idea really does probably suck.
•Single threaded doesn’t work.
•You have to have a point of view.
•If people aren’t reading and sharing your content, it’s
probably because your stuff sucks.
•The only thing worse than making these mistakes is
chickening out for fear of making these mistakes.
•While working on your less great ideas, you might
come up with much better ones.