The document discusses changes in traditional media like print, radio, and television compared to newer pull media like online streaming and social networks. It notes the decline in print media staffing and closures of newspapers over time. In contrast, pull media like Netflix, Facebook, Twitter, Google+, LinkedIn, and Pinterest are growing in popularity, with each having their own demographic trends. The document emphasizes that social media requires engaging content and conversations to be effective and can be measured using various analytics tools. It raises questions about whether social media is right for different organizations and individuals based on their goals and audience.
From listening to engaging, it's all about treating everyone like an influencer and determining who are subject matter experts that want to work with you.
From listening to engaging, it's all about treating everyone like an influencer and determining who are subject matter experts that want to work with you.
This is the modified version of a presentation I gave to a nonprofit group. I focus on the use of Twitter as that is the fastest growing SM platform in Atlantic Canada and my audience had little prior knowledge of it. I've also used screen shots as we had no internet access.
Social networking sites provide a powerful means of direct engagement and communication with targeted audiences. Brent S. Gambill of Martin-Wilbourn Partners, a social media marketing expert, spoke Thursday at the 2013 Baptist Communicators Association workshop on the benefits of social media outreach to Christian communicators and ministry organizations. View the SlideShare presentation to learn about the current state of social media, and how any organization can take advantage of these communication channels to greatly extend the reach of marketing initiatives.
A presentation I did for Leduc County on how municipalities can use social media. I provided some background info about how communication is changing, what social media is, which channels to focus on, and how some other cities are using social media.
Dave Tinker, CFRE presentation to Volunteer Administrators of Southwestern PA and Westmoreland Association of Volunteer Administrators conference on May 17, 2013
A presentation I gave to Colgate students who work in the summer for non-profits. It works better with me there, but what can you do? There is even a mistake in it. Or two.
If you’ve wondered whether you should expand your online footprint beyond your business’ website but aren’t quite sure how to proceed, the Ohio Restaurant Association (ORA) has your answer. The ORA Restaurant Education Series (RES) is presenting a free, seven-session social media webinar series that will help you reach guests and boost your revenue. This second session focused on the benefits of having a Twitter presence and provided insights on the best ways to reach new and existing guests.
Social Media Presentation as Seen at 2012 ConventionEAG
Facilitating Sertoma's Second Century of Service with the use of social media, as presented by Paul Weber and Laura Lake at the 2012 Convention. videos in the presentation are embedded after the actual video slide.
http://www.smallbusinessmiracles.com
What are winning digital techniques for segmenting, targeting audiences and getting out the vote? Who are the audiences for our messages? What are the best integrated marketing communication techniques to reach them?
Oikos workshop presentation on Social Media. The presentation takes a high-level strategy view of Social Media for small charities and community groups, along with providing statistics, hints and tips and some fun as we go.
This is the modified version of a presentation I gave to a nonprofit group. I focus on the use of Twitter as that is the fastest growing SM platform in Atlantic Canada and my audience had little prior knowledge of it. I've also used screen shots as we had no internet access.
Social networking sites provide a powerful means of direct engagement and communication with targeted audiences. Brent S. Gambill of Martin-Wilbourn Partners, a social media marketing expert, spoke Thursday at the 2013 Baptist Communicators Association workshop on the benefits of social media outreach to Christian communicators and ministry organizations. View the SlideShare presentation to learn about the current state of social media, and how any organization can take advantage of these communication channels to greatly extend the reach of marketing initiatives.
A presentation I did for Leduc County on how municipalities can use social media. I provided some background info about how communication is changing, what social media is, which channels to focus on, and how some other cities are using social media.
Dave Tinker, CFRE presentation to Volunteer Administrators of Southwestern PA and Westmoreland Association of Volunteer Administrators conference on May 17, 2013
A presentation I gave to Colgate students who work in the summer for non-profits. It works better with me there, but what can you do? There is even a mistake in it. Or two.
If you’ve wondered whether you should expand your online footprint beyond your business’ website but aren’t quite sure how to proceed, the Ohio Restaurant Association (ORA) has your answer. The ORA Restaurant Education Series (RES) is presenting a free, seven-session social media webinar series that will help you reach guests and boost your revenue. This second session focused on the benefits of having a Twitter presence and provided insights on the best ways to reach new and existing guests.
Social Media Presentation as Seen at 2012 ConventionEAG
Facilitating Sertoma's Second Century of Service with the use of social media, as presented by Paul Weber and Laura Lake at the 2012 Convention. videos in the presentation are embedded after the actual video slide.
http://www.smallbusinessmiracles.com
What are winning digital techniques for segmenting, targeting audiences and getting out the vote? Who are the audiences for our messages? What are the best integrated marketing communication techniques to reach them?
Oikos workshop presentation on Social Media. The presentation takes a high-level strategy view of Social Media for small charities and community groups, along with providing statistics, hints and tips and some fun as we go.
23. Facebook
• Predominantly Female –
76%
• 18-29 Year Olds – 84%
• Household Income Less
Than $50,000 – 76%
• Higher Usage Among Less
Educated
• Fastest Growing Segment –
65+
24.
25. TWITTER
• Typically More Male,
Though Equally Split In
Rural Areas
• Most Popular Among 18-34
Year Olds
• No Difference In Education
Or Salary
26.
27. GOOGLE+
• 70% Of Users Are Male
• Second Highest Social
Networking Site Behind
Facebook
• Connected To Gmail &
Google’s Search Engine
28.
29. LINKEDIN
• Typically More Male
• Highest Use By 30-49 & 50-64 Age
Groups
• 67% Have A College Degree Or
Higher
• 38% Have Income Over $75,000
• Highest Usage Among Employed
Individuals
• Virtually Ignored By The Rural
Population
30.
31. PINTEREST
• Women 4 Times More
Likely To Use
• 18-29 Highest User Rate
• 30-49 Second Highest User
Rate
• Highest Growth Among
Higher Educated & Higher
Income Individuals
40. Content Marketing
• Social Media Platforms are
useless without GREAT
CONTENT
• What are you trying to tell
people?
• Who are you trying to tell?
• Where are those people?
41. Is Social Media for me?
• Do people want to hear
what I am saying?
• Do I have valuable info to
share?
• Is my audience large
enough?
• Do I have the time?
• What are my goals?