A brief overview of the communications platforms and messages used by The Rotaract Club of Tampa, the young professional's affiliate of Rotary International, to reach internal and external stakeholders.

1. By: Gema Mora
Tampa Rotaract, Vice President
Head of Public Relations Committee

2. • Tampa Rotaract Communications review
o Internal Communications
o External Communications
• Types of Messages
• Know Your Audience
o College-Based
o Community-Based
o Other Audiences
• Engagement
o Storytelling
o Forms of Engagement
• Summary

3. • Tampa’s First Community-Based
Rotaract Club
• Our members range from 21-35
• Caters to young professionals
• Average between 20-30 members
• Most Recent Project:
Wheelchair-accessible volleyball
court for Rotary’s Camp Florida

4. • MailChimp & Gmail
o MailChimp for event announcement
o Gmail for weekly newsletters
• Facebook page & group
o FB Pages are public
o FB Groups can be set to private (members-only,
adds exclusivity)
• Venmo: dues and event page
o Mobile payment service owned by PayPal
o For member and event dues
o For donations
• SurveyMonkey
o Votes for member awards
o Collect member opinions

5. • Easy to use (click-and-drag)
• Send to your entire contact list, or sections of it.
• Shows open rates, click-through rates (good for judging the effectiveness of your message)

6. Periodic surveys are a great way to find out if your social events, volunteer events
or networking opportunities have reached your members’ expectations.

7. • Trello
o Project management application
o Create to-do list, deadlines, add attachments, assign to
members
o Integrates with other programs, like Google Calendar,
Google Drive and Slack.
• Slack
o A cloud-based set of team collaboration tools and
services. Can create channels for committees.
o Group chat with desktop and phone app options
• Google Drive
o Cloud-based file saving and sharing.
• Google Calendar
o Make public and integrate on your website
• Website
o Use easy to create platforms: Wix, Wordpress,
Squarespace

8. • Facebook Page
o For general information
o Create events for all meetings, fundraisers
and volunteer opportunities
• Twitter
o 280-characters
o Great for reaching the local community
o Search by location, hashtags and keywords
• Snapchat
o Each post lasts 24-hours
o Great for storytelling
• Instagram
o Instagram stories also last 24 hours.
o IGTV: long-form videos
• LinkedIn
o Great for reaching professionals

9. • Meetup
o A place where people are looking for things to do based on
interests (business, music, social causes, spirituality, etc)
o Create a meetup or encourage your members to go to Meetup
events based on their personal interests and recruit from there
• Eventbrite/Evensi
o Platforms to share your events
• Press Releases
o Share public events and achievements with local publications
Tip: Publish events at least two months prior

11. • Club updates (general body meetings, fundraisers, socials, volunteer
opportunities)
• Post examples of Fellowship
• Post examples of “People of Action”
• Use polls to encourage engagement and measure message effectiveness
o Facebook and Instagram have poll options
• Internal (to engage current members)
• External (to engage potential members, local and business community)

12. Community-Based Rotaract Club
• This person has settled into an
industry and is looking to grow in
their professional lives.
• This person is setting roots in their
local community
• Use more abstract concepts
o Fellowship
o Professional development
o Community involvement
College-Based Rotaract Club
• This person is searching for
entry-level career opportunities.
• This person might be unsure of
where they’ll be after college
• Focus on concrete benefits
o Volunteer hours
o Resume building opportunities (seminars,
volunteer opportunities)
o Mentorship programs

13. • District Rotary and Rotaract Clubs for support
• International Rotary and Rotaract Clubs for discussions on a global scale
• Local Media
o To promote events
o To promote achievements
• Local businesses
o For recruitment
• Local professional development and/or nonprofit organization

14. • Invite potential members to
subscribe to your newsletter on
your website
• Add your social media links on
all platforms
• Like and share other club’s posts
• Create “shareable” content
• Use pictures and videos (with
closed captions)

15. • Tampa Rotaract Communications review
o Internal Communications: newsletter, FB group, surveys, project management apps
o External Communications: social media, Eventbrite, Meetup
• Types of Messages
o Club updates, fellowship, people of action
• Know Your Audience
o College-Based: Concrete benefits
o Community-Based: Abstract benefits
o Other Audiences: District clubs, local community, local businesses for potential members
• Engagement
o Invite potential members to subscribe to your newsletter
o Add all social media links to each platform
o Create shareable content, including pictures and videos

16. CONTACT ME
GEMA MORA
gema@kinksgempr.com
tamparotaract.@gmail.com