Many people are stuck in where they are. By spending minutes a day to brainstorm and some time on the weekends to blog about your passion and network, you will never know when opportunity knocks on your door and you may get noticed to do something you really like doing. There is always something better out there, you will need to have the drive to want it and stand out from the crowd.
If you have YES for most of the answers to the above questions, you may be no better than a zombie.
Social media jumpstart
By : Robin Low SOCIAL MEDIA jump start kit
hindrance to social media <ul><ul><li>Inertia – a great barrier to social media, if you don’t start now, you will never find the time to start it. </li></ul></ul><ul><ul><li>Risk Adverse – afraid of negative feedbacks? Conversations will happen with or without you. </li></ul></ul><ul><ul><li>Lack of knowledge – don’t know where to start. </li></ul></ul><ul><ul><li>Resistant to change – scared of new technology. </li></ul></ul><ul><ul><li>Lack of empowerment – need a lot of approval cut through the bureaucracy. </li></ul></ul>
objections to social media <ul><li>Recruiters will poach staff. </li></ul><ul><li>Its just a fad. </li></ul><ul><li>We don’t have time. </li></ul><ul><li>We don’t want employees wasting time. </li></ul><ul><li>LinkedIn is for people who are looking for jobs. </li></ul><ul><li>My target audience is not on Facebook. </li></ul>
know what you want to accomplish Develop a social media marketing plan for a specific goal or purpose. This will help you pick which site to use and how to measure success.
decide on purpose of social media and company’s position Social media is not a pure sales medium, decide on what you company would want to use it for. Your social media presence is more for online branding, educating your customers and engaging the public.
decide on which platform to use There are many different social media platforms to use, which one fits your company best? Find where your niche and audience are located and which platforms they are on and engage them there. Tip: Engage in 3 – 4 platforms. Cross marketing between the platforms creates multiple touch points.
decide on how your social media will be managed Who will be in charge of the Twitter account and Facebook Pages? Find out the rules needed for management to be comfortable. Find different roles for people with different comfort levels and skill sets.
develop social media policies Decide on what can be said and what can’t be said and integrate it into your HR policies. Set up staff training around your social media policy to create awareness amongst all staff.
market passively <ul><li>Social media folks are not used to aggressive marketing, and will be turned off by it. </li></ul><ul><li>Aggressive marketing may bring negative results. </li></ul>
<ul><li>Be sure you provide many great reasons to follow you. </li></ul><ul><li>Keep content interesting and varied. </li></ul><ul><li>Always have your audience in mind. </li></ul>add value
be consistent Consistency is key. Allocate a few hours a week to monitor your social media progress. Consistently be part of a community, not there only to market products. Participate in conversations and do not leave conversations you started.
respect copyright and reference source There are codes and ethics you need for follow, and in social media, there is no exception. Referencing source, adding links adds credibility to your blogs.
be helpful and approachable <ul><li>Do not just broadcast your own messages. </li></ul><ul><li>RT (Re-tweet) interesting news and information to your audience. </li></ul><ul><li>Reply to comments. </li></ul><ul><li>Answer questions you know the answer to that appear in your feeds. </li></ul><ul><li>Participate in conversations. </li></ul>
focus on quality rather than quantity <ul><li>On Twitter and Facebook, focus on quality interactions, and build deep relationships. </li></ul><ul><li>Convert fans into Evangelists and hope they can promote your company through word of mouth. </li></ul><ul><li>Numbers may mean more chances of spreading message but DOES NOT GUARANTEE that. </li></ul>
cross promote and share messages <ul><li>There are applications that allow you to update status on LinkedIn, Twitter and Facebook. If they are the same message you want to update for all your mediums, simply use Hootsuite. </li></ul><ul><li>It is ok to update your new blog post on all your different channels and no reason why you should not do that. </li></ul>
be in for long haul <ul><li>Building relationship and trust takes time. </li></ul><ul><li>Do not give up after trying out for one month. Relationships are not built overnight. </li></ul><ul><li>Social media can increase your profile and open many opportunities if you try, you may not even actively market yourself or your company. </li></ul>
don’t allow it to consume your time <ul><li>If not managed properly, social media can be a distraction if you just have conversations in small groups. </li></ul><ul><li>Make you’re your efforts are not in the way of doing business. </li></ul>
Twitter: dmediaacademy Blog: http:// digitalmediaacademy.blogspot.com / Facebook: http://www.facebook.com/digitalmediaacademy Try out social media There is nothing to be afraid of