This document discusses ways to integrate social media and email marketing. It outlines six methods: including social media buttons in emails, uploading subscriber lists to social media, creating exclusive social media groups for subscribers, incentivizing email subscriptions on social media, holding contests requiring email entry, and setting email notifications for social media channels. The document emphasizes personalizing strategies based on each social media platform's strengths, such as using Facebook for B2C and LinkedIn/Twitter for B2B. It encourages readers to get started integrating social media and email marketing.

2. Why???
Two Questions.

5. So, Why Integrate?
Simple, to have the best of
both worlds.

6.  Benefit #1:
 With social media, you can further define your
target audience.
 Use this data to create customized email
campaigns with more targeted messages.
 Benefit #2:
 Integrating social media with email is one of the
most effective ways of growing your email list.
 For example, including a call to action button
(for example, a Sign Up button) on your social
media page is a great way to increase your
email list and generate new leads.

7. Hold your horses!
Before we begin, you need to
check for two things.

8. #1 - Whether you have a sound
email marketing strategy

10. Elements of a sound email
marketing strategy
Clear-cut goals
A sizeable and segmented email list
Well-defined target audience
Explicit methods for testing and refine
marketing campaigns

11. #2 - Whether you have a well-
charted social media strategy

13. Elements of a well-charted
social media strategy
You know your target audience
You know which social media channels
your target audience frequents
You have a content strategy in place
You are monitoring your performance
and improvising to be better

14. Got these in place?
Great, let’s see how to combine
email marketing with social media
to optimize your ROI.
There are 6 ways to achieve this.

15. #1 - Include social media buttons in
your email newsletters
Word of advice: Keep the buttons
positioned in such a way that they are
easily visible.

16. The social media
buttons are clearly
visible and easily draw
your attention.

17. #2 – Upload your subscriber lists to
your social media channels

18. Here’s how
you do it on
Facebook

19. Here’s how
you do it
on
LinkedIn

20. #3 – Create exclusive groups for
your email subscribers

21. Now, LinkedIn will send emails to members of
this group.
From the Interests
drop-down, click
Groups.
Scroll down and
click Create a
Group.
Here’s how you do it on LinkedIn!

22. #4 – Incentivize email subscriptions on
social media.
Give them a reason!

23. Case in Point: Social Media Examiner

24. Case in Point: CoSchedule

25. #5 – Hold contests on your
website, which requires an email
to enter.

26. Case in Point: Sprout Social
Take note from Sprout Social.
They publicized their contest
widely through all of their
social media channels.

27. #6 – Set email notifications for all your
social media channels.
All that you need to know, is now in
one place!

29. How and what social media
marketing channels to use?

30. “Facebook is responsible for 8% of all
pageviews on the Internet (other sources put
it at 20%). LinkedIn and Twitter hover closer to
1% of all pageviews, and Pinterest around
0.5%.”
- Alexa
That’s easy! Facebook, of
course.

31. Well … it is not the only tool.
Yes, Facebook dominates B2C social
marketing.
But, LinkedIn and Twitter rule B2B
social marketing.

32. Good Strategies
Facebook Ads
Facebook Page
Posts
LinkedIn
Groups
LinkedIn Ads
Twitter Posts

33. One Last Piece Of Advice
Each social media site has its
strengths.
So, personalize your strategy
accordingly for best results.

34. Get started with integrating social
media and email marketing right now!
Click here to read our complete article on
integrating email and social media
Click Here To Get Started Right Now!
Need help with sending powerful emails? Check
out Mailee.Me, our one-stop solution for all your
email marketing woes!