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Social Media Seminar Series Shawna Reibling Cultivating  Digital  Social  Presence: Part 1 Kyle Mackie
Format of Workshop Social Media Issues Social Media Tools  (11am MACS 311a) Social Media Learning Circle starting Jan 2012...
What is Social Media?
Social Media Illustration by W. B. Jones   <ul><li>Relationship </li></ul><ul><li>A cycle of knowledge exchange </li></ul>...
What are you here to learn more about?
Questions you need to consider before crafting your online presence <ul><li>Do I need a online presence? </li></ul><ul><li...
 
not as careful  as I probably should be...   sold my soul  to the internet... I gave up... recognition and  getting yourse...
What is my online presence? Am I starting from scratch? Google Pipl Spezify
Social media identity
consistent identity message
Your Social Identity <ul><li>What does your email address say about you? </li></ul><ul><li>What does your online name say ...
Choosing an Identity Checklist <ul><li>What do you currently use? </li></ul><ul><li>For Twitter: choose something short </...
Who am I online? ‘ When you’re promoting brand YOU, everything you do – and everything you choose not to do – communicates...
Questions you need to consider before joining social media <ul><li>Who am I trying to reach? </li></ul><ul><li>What do I w...
Who am I trying to reach? <ul><li>Knowledge mobilization:  Moving research knowledge  into active service </li></ul><ul><l...
 
How do I choose where to share my identity?
How you share your identity blog Best of  blog delicious flickr Twitter Dissertation Research papers Scholarly publication...
Tools <ul><li>Blogs: share your writing, thoughts, ideas </li></ul><ul><ul><li>Blogger, Wordpress </li></ul></ul><ul><li>S...
End of Part 1 Part 2 begins at 11am in MACS 311a - Bring your new twitter name ideas
Social Media Seminar Series Shawna Reibling Cultivating  Digital  Social  Presence: Part 2 Kyle Mackie
Format of Workshop Social Media Issues Social Media Tools  (11am MACS 311a) Social Media Learning Circle starting Jan 2012...
Tools <ul><li>Blogs: share your writing, thoughts, ideas </li></ul><ul><ul><li>Blogger, Wordpress </li></ul></ul><ul><li>S...
What is my online presence? Am I starting from scratch? Exercise: Open a web browser and find yourself using one of these ...
How to create a social media identity <ul><li>Step 1. Figure out what you want to share </li></ul><ul><li>Step 2. Who do y...
How you share your identity blog Best of  blog delicious flickr Twitter Dissertation Research papers Scholarly publication...
I want to share my ideas online <ul><ul><li>Use a blog: Blogger, Wordpress </li></ul></ul>About link takes you to kylemack...
Who do I want to share with? <ul><li>Social Networks: have conversations </li></ul><ul><ul><li>Twitter, LinkedIn, Facebook...
Start finding out about networks <ul><li>Twitter Terms: tweet, re-tweet, follow, direct message, @, #, hastag. </li></ul><...
 
 
Create yourself in the Network <ul><li>Twitter Terms: tweet, re-tweet, follow, direct message, @, #, hastag. </li></ul><ul...
How to create a Twitter Account
Find people to have a conversation with Exercise: Find someone who works in your field.  Find one person they follow who i...
Listen before starting a conversation Exercise: Reply to someone’s tweet
 
Tell people what you are reading <ul><li>http://blogs.scientificamerican.com/science-sushi/2011/09/27/social-media-for-sci...
Make it easy to find you & your stuff <ul><li>Social Networks: search and share </li></ul><ul><ul><li>YouTube, Vimeo (vide...
Help Others Find You <ul><ul><li>Be consistent </li></ul></ul><ul><ul><li>Claim your space </li></ul></ul><ul><ul><li>Be r...
<ul><li>Ask others & Talk about it </li></ul><ul><li>Add to email signature </li></ul><ul><li>Add to Business cards </li><...
Bonus Tools for Work Together <ul><li>Link to dropbox resources for students:  http://blog.dropbox.com/?p=938 </li></ul><u...
Advanced Steps: Website <ul><li>Your own domain name </li></ul><ul><li>Website: Wordpress, Drupalgardens, etc. </li></ul>
Join us in January 2012!  Shawna Reibling |  [email_address]  | @ICESGuelph Kyle Mackie |    kmackie@uoguelph.ca | kylemac...
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Soc media seminar one grad students v5

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Soc media seminar one grad students v5

  1. 1. Social Media Seminar Series Shawna Reibling Cultivating Digital Social Presence: Part 1 Kyle Mackie
  2. 2. Format of Workshop Social Media Issues Social Media Tools (11am MACS 311a) Social Media Learning Circle starting Jan 2012 Coaching available
  3. 3. What is Social Media?
  4. 4. Social Media Illustration by W. B. Jones <ul><li>Relationship </li></ul><ul><li>A cycle of knowledge exchange </li></ul><ul><li>Searching, sharing </li></ul><ul><li>Possibilities </li></ul>Blogs Twitter Podcasting Video Flickr YouTube Facebook Digital Presence <ul><li>Who you are online </li></ul><ul><li>What are your ideas </li></ul><ul><li>Possibilities </li></ul>
  5. 5. What are you here to learn more about?
  6. 6. Questions you need to consider before crafting your online presence <ul><li>Do I need a online presence? </li></ul><ul><li>Am I ready to be digitally social? </li></ul><ul><li>What is my online presence? </li></ul><ul><li>Am I starting from scratch? </li></ul><ul><li>Precautions & opportunities … </li></ul>
  7. 8. not as careful as I probably should be... sold my soul to the internet... I gave up... recognition and getting yourself known ... common name... not a whole lot ( I don't think )... you probably wouldn't find me ... I have no idea what's online about me ... probably are going to be implications in the future... I think people should get over themselves…
  8. 9. What is my online presence? Am I starting from scratch? Google Pipl Spezify
  9. 10. Social media identity
  10. 11. consistent identity message
  11. 12. Your Social Identity <ul><li>What does your email address say about you? </li></ul><ul><li>What does your online name say about you? </li></ul><ul><li>What do you want your </li></ul><ul><li>online identity to be? </li></ul>@MrsKutcher
  12. 13. Choosing an Identity Checklist <ul><li>What do you currently use? </li></ul><ul><li>For Twitter: choose something short </li></ul><ul><li>Do you use mobile devices? Is it easy to type? </li></ul><ul><li>Is this for professional or personal use? </li></ul>
  13. 14. Who am I online? ‘ When you’re promoting brand YOU, everything you do – and everything you choose not to do – communicates the value and character of your brand’ (Tom Peters, 1997,  The brand called you )
  14. 15. Questions you need to consider before joining social media <ul><li>Who am I trying to reach? </li></ul><ul><li>What do I want people to know about me? </li></ul><ul><li>Am I starting from scratch? </li></ul><ul><li>Precautions & opportunities … </li></ul>
  15. 16. Who am I trying to reach? <ul><li>Knowledge mobilization: Moving research knowledge into active service </li></ul><ul><li>Feedback on ideas </li></ul><ul><li>What are others in your field working on today ? </li></ul><ul><li>Real-time conversation and network exchange </li></ul><ul><li>Resource sharing </li></ul><ul><li>Immediate awareness of when information is shared </li></ul><ul><li>Jobs? Contacts? Support? </li></ul><ul><li>Precautions & opportunities … </li></ul>
  16. 18. How do I choose where to share my identity?
  17. 19. How you share your identity blog Best of blog delicious flickr Twitter Dissertation Research papers Scholarly publications myspace Webpage
  18. 20. Tools <ul><li>Blogs: share your writing, thoughts, ideas </li></ul><ul><ul><li>Blogger, Wordpress </li></ul></ul><ul><li>Social Networks: have conversations </li></ul><ul><ul><li>Twitter, LinkedIn, Facebook, MySpace </li></ul></ul><ul><li>Social Networks: search and share </li></ul><ul><ul><li>YouTube, Vimeo (video) Flickr (pictures) </li></ul></ul><ul><ul><li>Slideshare/scribd: (powerpoints); Atrium (files); Dropbox </li></ul></ul><ul><li>Work together: create content together </li></ul><ul><ul><li>Dropbox, google docs </li></ul></ul><ul><li>Website: curate your identity </li></ul><ul><ul><li>Wordpress, Drupalgardens, etc . </li></ul></ul>
  19. 21. End of Part 1 Part 2 begins at 11am in MACS 311a - Bring your new twitter name ideas
  20. 22. Social Media Seminar Series Shawna Reibling Cultivating Digital Social Presence: Part 2 Kyle Mackie
  21. 23. Format of Workshop Social Media Issues Social Media Tools (11am MACS 311a) Social Media Learning Circle starting Jan 2012 Coaching available
  22. 24. Tools <ul><li>Blogs: share your writing, thoughts, ideas </li></ul><ul><ul><li>Blogger, Wordpress </li></ul></ul><ul><li>Social Networks: have conversations </li></ul><ul><ul><li>Twitter, LinkedIn, Facebook, MySpace </li></ul></ul><ul><li>Social Networks: search and share </li></ul><ul><ul><li>YouTube, Vimeo (video) Flickr (pictures) </li></ul></ul><ul><ul><li>Slideshare/scribd: (powerpoints); Atrium (files); Dropbox </li></ul></ul><ul><li>Work together: create content together </li></ul><ul><ul><li>Dropbox, google docs </li></ul></ul><ul><li>Website: curate your identity </li></ul><ul><ul><li>Wordpress, Drupalgardens, etc . </li></ul></ul>
  23. 25. What is my online presence? Am I starting from scratch? Exercise: Open a web browser and find yourself using one of these tools
  24. 26. How to create a social media identity <ul><li>Step 1. Figure out what you want to share </li></ul><ul><li>Step 2. Who do you want to share it with </li></ul><ul><li>Step 3. Start finding out more about those networks </li></ul><ul><li>Step 4. Create yourself in the network </li></ul><ul><li>Step 5. Start a conversation with stakeholders </li></ul><ul><li>Step 6. Make it easy for people to find you and your stuff i.e. add tags </li></ul>
  25. 27. How you share your identity blog Best of blog delicious flickr Twitter Dissertation Research papers Scholarly publications myspace Webpage
  26. 28. I want to share my ideas online <ul><ul><li>Use a blog: Blogger, Wordpress </li></ul></ul>About link takes you to kylemackie.ca
  27. 29. Who do I want to share with? <ul><li>Social Networks: have conversations </li></ul><ul><ul><li>Twitter, LinkedIn, Facebook, MySpace </li></ul></ul>Kyle: Twitter at Conferences and other events
  28. 30. Start finding out about networks <ul><li>Twitter Terms: tweet, re-tweet, follow, direct message, @, #, hastag. </li></ul><ul><li>Tools: Tweetdeck; twitter.com; twitpic.com </li></ul><ul><li>Definitions: http://support.twitter.com/articles/166337-the-twitter-glossary </li></ul><ul><li>For further reading: http://podjam.tv/2011/11/15/9-strange-things-about-tweets-retweets-and-dms-every-twitter-user-must-know/ </li></ul>Exercise: Find someone who works in your field. Find one person they follow who is in Canada.
  29. 33. Create yourself in the Network <ul><li>Twitter Terms: tweet, re-tweet, follow, direct message, @, #, hastag. </li></ul><ul><li>Tools: Tweetdeck; twitter.com; twitpic.com </li></ul><ul><li>Definitions: http://support.twitter.com/articles/166337-the-twitter-glossary </li></ul><ul><li>For further reading: http://podjam.tv/2011/11/15/9-strange-things-about-tweets-retweets-and-dms-every-twitter-user-must-know/ </li></ul>
  30. 34. How to create a Twitter Account
  31. 35. Find people to have a conversation with Exercise: Find someone who works in your field. Find one person they follow who is in Canada.
  32. 36. Listen before starting a conversation Exercise: Reply to someone’s tweet
  33. 38. Tell people what you are reading <ul><li>http://blogs.scientificamerican.com/science-sushi/2011/09/27/social-media-for-scientists-part-1-its-our-job/ </li></ul>Exercise: share a web article on Twitter
  34. 39. Make it easy to find you & your stuff <ul><li>Social Networks: search and share </li></ul><ul><ul><li>YouTube, Vimeo (video); Flickr (pictures) </li></ul></ul><ul><ul><li>Slideshare/scribd: (powerpoints); Atrium (files) </li></ul></ul><ul><li>Creative Commons </li></ul><ul><li>Shawna: example of atrium files </li></ul><ul><li>Kyle: Open vs. Closed systems </li></ul>
  35. 40. Help Others Find You <ul><ul><li>Be consistent </li></ul></ul><ul><ul><li>Claim your space </li></ul></ul><ul><ul><li>Be recognizable </li></ul></ul><ul><ul><li>Start walking! </li></ul></ul><ul><ul><ul><li>Profiles </li></ul></ul></ul><ul><ul><ul><li>Privacy Settings </li></ul></ul></ul><ul><ul><ul><li>ePortfolio </li></ul></ul></ul><ul><ul><ul><li>Blog </li></ul></ul></ul><ul><ul><ul><li>Domains </li></ul></ul></ul>Photo credit: http://www.flickr.com/photos/sludgeulper/
  36. 41. <ul><li>Ask others & Talk about it </li></ul><ul><li>Add to email signature </li></ul><ul><li>Add to Business cards </li></ul><ul><li>Write it on your name tag </li></ul>Share your twitter user name
  37. 42. Bonus Tools for Work Together <ul><li>Link to dropbox resources for students: http://blog.dropbox.com/?p=938 </li></ul><ul><li>Google docs: how you registered for this workshop </li></ul><ul><li>Precautions, opportunities </li></ul>
  38. 43. Advanced Steps: Website <ul><li>Your own domain name </li></ul><ul><li>Website: Wordpress, Drupalgardens, etc. </li></ul>
  39. 44. Join us in January 2012! Shawna Reibling | [email_address] | @ICESGuelph Kyle Mackie |   kmackie@uoguelph.ca | kylemackie.ca | @kylemackie 

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