The document discusses the evolution of the internet from web 1.0 to web 2.0, emphasizing the importance of location-based services and geo-enriched content. It highlights the rapid growth of local search queries and the shift in advertising spending towards online platforms. Additionally, it stresses the need for a better understanding of geography and the development of technologies to enhance location awareness in online applications.

1. Telematics 2009, Munich, November 2009Know Your Place; Geo Without MapsGary Gale, Yahoo! Geo Technologies

2. “Webvolution”Web x: Web of the WorldWeb 1.0: Web of DocumentsWeb 2.0: Web of PeopleA Geo-Enriched, Location-Aware Internet

3. “LOCAL” – DEPENDENT ON LOCATIONncinelli on Flickr : http://www.flickr.com/photos/ncinelli/3757585778/

4. Local Search Query Volume Is GrowingLocal search is rapidly growing: 55% volume growth 07-08

5. ~15% of all PC search queries are local

6. ~45% of all mobile queries are local Sources: comScore, iConsumer, data.yahoo.com

7. Local Search Query Volume Is GrowingSource: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”

8. 4.45Ad Spend is Moving Online …2007-12 Projected Local Ad Spend CAGR21.0%InternetNewspaper-2.5%0.4%Radio0.8%Yellow Pages4.9%Broadcast TV8.8%Cable TV4.3%MagazineSource: VSS, Borrell Associates

9. … At the Expense of Other Media SourcesSource: VeronisSuhler Stevenson

10. LOCATION IS BECOMING UBIQUITOUSstevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//

11. Location-Based Online AdvertisingLocation-Based IPhone AppsGPS-Enabled PhonesCommunity MappingLocation Device SalesSource: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”

12. 10I’M SORRY DAVE, I CAN’T GEOLOCATE THAT PLACE

13. The nature and importance of geography are not well understood. The differences between physical and human geography and the shared core of concepts can be confusing … understanding of geography outside the discipline often extends no further than the colloquial– Matthews & Herbert, 2008

14. 12WEB SERVERSJamison Judd on Flickr : http://www.flickr.com/photos/jamisonjudd/2433102356/

15. 1351° 30' 50.0868", 0° 7' 42.8514"(125 Shaftesbury Avenue, London, UK)163.1.117.210(Oxford, UK)20442/6015(Brest, France)#C5243B212(Wilmington, Delaware, USA)

16. 14WEB SURFERSNational Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/

17. 15The West EndDowntownThe ShopsThe High Street

18. 16The Online WorldFormal, normalised, structured, regularThe Real World“We Are Here”The Offline WorldInformal, eccentric, bizarre, irregular

19. DATA WANTEDKoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/

20. 18

21. 35m of 130m Geotagged Images in FlickrThe World’s Attention is On…David Crandall et al., Cornell University

22. David Crandall et al., Cornell University

24. http://boundaries.tomtaylor.co.uk/

25. LANGUAGEJovike on Flickr : http://www.flickr.com/photos/jvk/19894053/

26. cheap flights london to munich in november

27. IN … INDIA?bodhitjal on Flickr : http://www.flickr.com/photos/bodhithaj/361857780/

28. IN … INDIANA?OZinOH on Flickr : http://www.flickr.com/photos/75905404@N00/505688957/

29. TO … TONGA?j_buswell on Flickr : http://www.flickr.com/photos/j_buswell/3683814556/

30. Thé?a town in Burgundy, FranceIN?ISO 3166-1 Alpha-2for IndiaTo?a town in Ibarakiprefecture, JapanIs?another town in Burgundy, FranceIT?ISO 3166-1 Alpha-2 for ItalyAND?ISO 31660-1 Alpha-3for AndorraYou?a town in Yatenga, Burkina FasoÅ?a town in NorlandFylke,NorwayThat?a town in Rajasthan, India

31. DISAMBIGUATIONKoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/

32. THIS IS PERU …

33. AND SO IS THIS (IN ARGENTINA)

34. AND SO IS THIS (IN BOLIVIA)

35. SEMANTICS REQUIREDdullhunk on Flickr : http://www.flickr.com/photos/dullhunk/3525013547/

36. Hilton, ParisParis Hilton

37. LondonJack London

38. PanamaPanama Hats

39. WHO USES OFFICIAL NAMES ANYWAY?takomabibelot on Flickr : http://www.flickr.com/photos/takomabibelot/234301712/

40. MOMA NYCMuseum of Modern Art, New Yorkpaulamoya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/

41. Millennium WheelLondon Eyehismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/

42. San FranciscoCity and County of San FranciscoSF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591/

43. “we can make the internet work better by making itunderstand how we talk in the real world”Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/

44. PLACE BASED THINKINGalxndr on Flickr : http://www.flickr.com/photos/alxndr/16750001/

45. 51° 30' 50.0868", 0° 7' 42.8514"

47. PLACES, PEOPLE and THINGSatibens on Flickr : http://www.flickr.com/photos/atibens/2616899638/

48. Knowing where our users are, and the places that are important to themKnowing geographic locations, and the names of placesKnowing the geographic context of everything we index, manage and publish

49. http://where.yahooapis.com/v1/PLACES

50. GeoPlanetA Global Location RepositoryNames + Geometry +TopologyWOEIDs for cities and towns

51. postal codes, airports

52. admin regions, time zones

53. telephone code areas

54. marketing areas

55. points of interest

56. colloquial areas

57. neighbourhoodswoodleywonderworks on Flickr : http://www.flickr.com/photos/wwworks/2222523978/

58. WOEIDsstevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/

59. 4441812589342

60. UniquePermanentGlobalLanguage NeutralLondon = Londra = Londres = ロンドンUnited States = États-Unis = StatiUniti = 미국Ensures that geography can be employed consistently and globallystraup on Flickr : http://www.flickr.com/photos/straup/3504862388/

61. ContinentsCountriesCountiesRegionsColloquialsTargeting ZonesPostal CodesArea CodesBoroughsNeighbourhoodsPOIs

62. United Kingdom23424975VereinigtesKönigreichEurope24865675CountryContinentRoyaume UniEngland24554868Great Britain28298150CountryColloquialイギリスWarwickshire12602190Worcestershire12602192CountyCountyEarth1SupernameStratford-on-Avon12696101DistrictStratford-upon-Avon36424Warwick39228TownTownCV3726787646ZIP

63. THINGShttp://wherein.yahooapis.com/v1/

64. Beijing (x2)  Beijing, China (City)  2151330 China (x6)  China (Country)  23424781Tibet (x3)  Tibet (Sheng)  12578004Dharamsala (x1)  Dharamsala, IN (town)  2294967London (x1) London, UK (town)  44418India (x1)  India (country)  23424848Geoparse ContentReturnPlaces found

65. Where they are in text

66. Where in structure (title, element names, etc.)Found Normalized WOEID

69. http://isithackday.com/hacks/placemaker/map.php

70. PEOPLEhttp://fireeagle.yahoo.net/developer

71. 60

72. Sparrow & Voila!

73. http://mapme.at/

74. http://apps.facebook.com/on-fire/#