This document provides an overview of domain names and search engine optimization (SEO). It defines what a domain name is and how domain names are organized from general to specific descriptors separated by periods. It also distinguishes between a domain name and a URL. The document then discusses top-level domains (TLDs), country code TLDs, and how domain names are spelled. It provides examples of common TLDs and an overview of web hosting types. Finally, it introduces the basics of SEO, SEM, and how they can help drive more visitors to a website.

1. LOGO
SEO Basics
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2. www.webrifer.com
Contents
Domain Name1
Web Hosting2
Website Design3
SEO / SEM / SMO / SMM4

3. Domain Name
Domain Name System, or DNS, is the most recognized system for assigning
addresses to Internet web servers. Somewhat like international phone
numbers, the domain name system helps to give every Internet server a
memorable and easy-to-spell address. Simultaneously, the domain names
keep the really technical IP address invisible for most viewer..
Examples
1. about.com
2. nytimes.com
3. navy.mil
4. harvard.edu
5. monster.ca
6. wikipedia.org
7. japantimes.co.jp
8. dublin.ie
9. gamesindustry.biz
10. spain.info
11. sourceforge.net
12. wikipedia.org
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4. How Domain Names Are Spelled
1) Domain names are organized right to left, with general descriptors to the right, and
specific descriptors to the left. It is like family surnames to the right, specific person
names to the left. These descriptors are called "domains".
2) The "top level domains" (TLD, or parent domain) is to the far right of a domain name.
Mid level domains (children [sub domain] and grandchildren [main domain]) are in the
middle. The machine name, often "www", is to the far left.
3) Levels of domains are separated by periods ("dots").
 Example 1 above) About is the mid-level domain, .com is the top level domain.
 Example 7 above) japantimes is the smaller mid-level domain. .co is the larger mid-level
domain. .jp is the top level domain.
 Example 10 above) spain is the mid-level domain, .info is the top level domain.
 Note: Most American servers use three-letter top level domains (e.g. ".com", ".edu").
Countries other than the USA commonly use two letters, or combinations of two letters
(e.g. ".au", ".ca", ".co.jp").
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Domain Name

5. Note: Most American servers use three-letter top level domains (e.g. ".com",
".edu"). Countries other than the USA commonly use two letters, or combinations of two
letters (e.g. ".au", ".ca", ".co.jp").
A Domain Name is Not the Same as URL
To be technically correct, a domain name is commonly part of a larger Internet address
called a "URL". A URL goes into much more detail than domain name, providing much more
information, including the specific page address, folder name, machine name, and protocol
language.
Example Uniform Resource Locator pages, with their domain names highlighted in red color:
 http://horses.about.com/od/basiccare/a/healthcheck.htm
 http://www.nytimes.com/2007/07/19/books/19potter.html
 http://www.nrl.navy.mill/content.php?P=MISSION
 http://www.fas.harvard.edu/~hsdept/chsi.html
 http://jobsearch.monster.ca/jobsearch.asp?q=denver&fn=&lid=&re=&cy=CA
 http://en.wikipedia.org/wiki/Conradblack
 http://classified.japantimes.co.jp/miscellaneous.htm
 http://www.dublin.ie/visitors.htm
 http://www.gamesindustry.biz/content_page.php?aid=26858
 http://www.spain.info/TourSpain/Destinos/
 http://azureus.sourceforge.net/download.php
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Domain Name

6. TLDs - Common Domain Extensions
.com is the most commonly used top-level domain extension on the Internet. Many
others exist, however. These other six TLDs were part of the original Internet
specifications for domain extensions:
.edu .gov .int .mil .net .org
In recent years, many new TLDs have been deployed on the Internet. Some of these
are intended for broad use worldwide, while others are designed to serve special
interest groups. Though not as popular as the original TLDs listed above, you may
also encounter some of these newer domain extensions when browsing the Web:
.biz .info .jobs .mobi .name .tel
The ICANN organization ultimately oversees the process of managing Internet
Domains including new TLD extensions.
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Domain Name

7. About Country Domain Extensions
Besides the generic TLDs listed above, the Internet also maintains domain
extensions for each country to help organize Web sites within each nation.
These extensions are named according to worldwide standard two-letter
country codes similar to those used by the postal system. Examples of
country code TLDs include:
.br (Brazil)
.in (India)
.ca (Canada)
.cn (mainland China)
.fr (France)
.in (India)
.jp (Japan)
.ru (Russian Federation)
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Domain Name

8. Overview
A web hosting company is one of that rents out space on their server for a
monthly or yearly fee.
To run a website you need access to your server, and although you could
operate your own server, it is usually easier and more convenient to use a
third party.
Types of Web Hosting
1. Shared Hosting
2. VPS Hosting
3. Dedicated Hosting
4. Reseller Hosting
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Web Hosting

9. Shared (Virtual) Hosting
Shared hosting is very cost effective.
 With shared hosting, your web site gets its own domain name, and is hosted on a
powerful server along with maybe 100 other web sites.
 Shared solutions often offer multiple software solutions like e-mail, database, and
different editing options. Technical support tends to be good.
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Web Hosting

10. Dedicated Hosting
• With dedicated hosting, your web site is hosted on a dedicated server.
• Dedicated hosting is the most expensive option. This option is best suited for large web
sites with high traffic, and web sites that use special software.
• You should expect dedicated hosting to be very powerful and secure, with almost
unlimited software solutions.
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Web Hosting

11. Collocated Hosting
 Collocation means "co-location". Collocated hosting lets you place your own web server
on the premises (locations) of a service provider.
 This is pretty much the same as running your own server in your own office, only that it
is located at a place better designed for it.
 Most likely an ISP will have dedicated resources like high-security against fire and
vandalism, regulated backup power, dedicated Internet connections and more.
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Web Hosting

12. Website Design
Static
2
Types
Dynamic
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13. Static & Dynamic
LINUX/WIN
Static
HTML
PHP
CSS
XML
ASP
SQL Database
JAVA Script
Dynamic
HTML
PHP
CSS
XML
ASP
SQL
SQL Database
JAVA Script
Website
CMS
LINUX/WIN
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14. Types of Search Engines
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• Conventional (library catalog).
Search by keyword, title, author, etc.
• Text-based (Lexis-Nexis, Google, Yahoo!).
Search by keywords. Limited search using queries in natural
language.
• Multimedia (QBIC, WebSeek, SaFe)
Search by visual appearance (shapes, colors,… ).
• Question answering systems (Ask, NSIR, Answerbus)
Search in (restricted) natural language
• Clustering systems (Vivísimo, Clusty)
• Research systems (Lemur, Nutch)

15. Basics of Search Engines
Google
Bing
Yahoo
SEO, SEM & Affiliate Marketing
SEO
Organic
Advertisers
Inorganic
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SEM
Publishers

16. Basics of Search Engines
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SEM
Publishers
What does it take to build a search
engine?
• Decide what to index
• Collect it
• Index it (efficiently)
• Keep the index up to date
• Provide user-friendly query facilities

17. Top 3 Search Engines
Search Engine, Adwords,
Adsense, Maps, Translator
Applications and more..
Maps, Translator
& Ads
Mail, News,
Answers & Ads
Google
Bing
Yahoo
www.webrifer.com
1
2
3
HIGH Usage
made Search Engines popular

18. Google
Google SEO (Organic)
Google Places (Organic)
Google Adwords (Inorganic)
To display your
website on
Google first page.
Mainly Focus on
these top 3
Google Services
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19. List your Business
by signing up with
Google Places.
Regular update in
Google Places by
sharing or posting
on any useful
information related
to your business.
Follow Google
Places Strategies.
Implement recent
SEO techniques
using WHITE HAT
SEO strategy.
Do not try Negative
SEO to your
Competitor websites.
Signup Google Adwords for
your website to get
Inorganic search traffic to
your website.
Follow ROI
(Return on Investment)
strategies and target your
customers by developing
best Website Architecture
Web Design.
Diagram
SEO Places SEM
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20. Diagram
100% your website gets
more traffic through both
Organic and Inorganic
search results.
SEO
Places
Blog
SEM
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21. SE Page and Positions
3rd Page
4th Page
2nd Page
1st Page
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Webrifer.in
Webrifer.com
Bestseochennai.com
Webrifer.org
Webrifer.com
+
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+

22. Types of Page Rank
Alexa Google
0 - 10
www.webrifer.com
40% given importance
Domestic
100% given importance
Domestic & Globally
1 - Billion
PR 1 is Highest PR 10 is Highest
Concentrate and target
only for
Google Page Rank.
Alexa Page Rank is not
given much importance
when compared to
Google Page Rank

23. Google Page Rank
2013 2014 2015 2016
PR - PR 3 PR 6 PR 10
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PR – NIL PR – 0 PR – 1 PR – 2 PR – 3 PR – 4 PR – 5 PR – 6 PR – 7 PR – 8 PR – 9 PR – 10
- Low + High
Can be achieved by
following all
Internet Marketing
concepts.

24. Successful Business in WWW
More Customers
Your Website
SEO SEM SMO SMM
More Visitors
www.webrifer.com
= More Profit

25. LOGO
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