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Brightwhite NSDCC Presentation on Design, Development and Social Media

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Kula Partners
Kula Partners

February 21, 2009 presentation to artists and craftspeople on internet marketing, social media and design.

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je@brightwhite.ca @brightwhite on twitter 902.832.0244 web design, development + social media marketing nsdcc | 02 21 2009 Saturday, February 21, 2009
How are you using the internet now? ★ ★ Blogging, RSS + Comments ★ Facebook/Friendfeed + Other Social Media Sites ★ Twitter and my love aair with 140 characters ★ Video, Audio, Photography + Podcasting ★ Ecommerce, Payment Gateways and selling your work ★ Email Marketing ★ Search Engine Optimization or SEO ★ Tracking and Analytics ★ Design, Development, Writing + Hosting ★ The Money Factor ★ Site Reviews + Open Questions introduction + outline Saturday, February 21, 2009
Email? ★ ★ Surfing? ★ Video Watching? ★ Facebook? ★ Selling? ★ eBay? ★ What else? ★ Mobile Access? how are you using the internet now? Saturday, February 21, 2009
1999: The Cluetrain Manifesto is published “A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.” blogging Saturday, February 21, 2009
www.brightwhite.ca/blog blogging Saturday, February 21, 2009
www.wordpress.com www.typepad.com www.blogger.com www.tumblr.com www.drupal.com blogging software Saturday, February 21, 2009
comments Saturday, February 21, 2009
www.google.com/reader/view what the hell is rss? Saturday, February 21, 2009
facebook, myspace, friendfeed + more Saturday, February 21, 2009
twitter Saturday, February 21, 2009
search twitter Saturday, February 21, 2009
managing twitter Saturday, February 21, 2009
video, photography + podcasting Saturday, February 21, 2009
True Ecommerce is hard and ★ expensive ★ Alternatives exist ecommerce, payment gateways and selling your work Saturday, February 21, 2009
paypal + gateways Saturday, February 21, 2009
The best bang for your buck. ★ ★ For every dollar spent, the return is around $50 email marketing Saturday, February 21, 2009
there are two main kinds of seo: ★ ★ on-page or organic ★ and pay per click search engine optimization (seo) Saturday, February 21, 2009
organic seo Saturday, February 21, 2009
pay per click seo Saturday, February 21, 2009
tracking + analytics Saturday, February 21, 2009
design, development, writing + hosting Saturday, February 21, 2009
so, with regards to money: ★ ★ can I make money online? ★ and how much is this gonna cost me? the money factor Saturday, February 21, 2009
je@brightwhite.ca @brightwhite on twitter 902.832.0244 site reviews + open question session Saturday, February 21, 2009

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Brightwhite NSDCC Presentation on Design, Development and Social Media

  • 1. je@brightwhite.ca @brightwhite on twitter 902.832.0244 web design, development + social media marketing nsdcc | 02 21 2009 Saturday, February 21, 2009
  • 2. How are you using the internet now? ★ ★ Blogging, RSS + Comments ★ Facebook/Friendfeed + Other Social Media Sites ★ Twitter and my love aair with 140 characters ★ Video, Audio, Photography + Podcasting ★ Ecommerce, Payment Gateways and selling your work ★ Email Marketing ★ Search Engine Optimization or SEO ★ Tracking and Analytics ★ Design, Development, Writing + Hosting ★ The Money Factor ★ Site Reviews + Open Questions introduction + outline Saturday, February 21, 2009
  • 3. Email? ★ ★ Surfing? ★ Video Watching? ★ Facebook? ★ Selling? ★ eBay? ★ What else? ★ Mobile Access? how are you using the internet now? Saturday, February 21, 2009
  • 4. 1999: The Cluetrain Manifesto is published “A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.” blogging Saturday, February 21, 2009
  • 5. www.brightwhite.ca/blog blogging Saturday, February 21, 2009
  • 6. www.wordpress.com www.typepad.com www.blogger.com www.tumblr.com www.drupal.com blogging software Saturday, February 21, 2009
  • 8. www.google.com/reader/view what the hell is rss? Saturday, February 21, 2009
  • 9. facebook, myspace, friendfeed + more Saturday, February 21, 2009
  • 13. video, photography + podcasting Saturday, February 21, 2009
  • 14. True Ecommerce is hard and ★ expensive ★ Alternatives exist ecommerce, payment gateways and selling your work Saturday, February 21, 2009
  • 15. paypal + gateways Saturday, February 21, 2009
  • 16. The best bang for your buck. ★ ★ For every dollar spent, the return is around $50 email marketing Saturday, February 21, 2009
  • 17. there are two main kinds of seo: ★ ★ on-page or organic ★ and pay per click search engine optimization (seo) Saturday, February 21, 2009
  • 19. pay per click seo Saturday, February 21, 2009
  • 20. tracking + analytics Saturday, February 21, 2009
  • 21. design, development, writing + hosting Saturday, February 21, 2009
  • 22. so, with regards to money: ★ ★ can I make money online? ★ and how much is this gonna cost me? the money factor Saturday, February 21, 2009
  • 23. je@brightwhite.ca @brightwhite on twitter 902.832.0244 site reviews + open question session Saturday, February 21, 2009

Editor's Notes

  5. - Blogging for reputation management - Importance of being genuine -
  6. - Blogging for reputation management - Importance of being genuine -