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Jeff White ADL keynote on social media and internet marketing

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Jeff White ADL keynote on social media and internet marketing

  1. 1. Bake The Marketing In@brightwhite | jeff@kulapartners.com cc 2013 | Creative Commons Attribution SharealikeA RECIPE FOR SUCCESS IN SOCIAL MEDIA AND INTERNET MARKETING
  2. 2. Make the secret a lot more troublethan the trick seems worth.’Tellerhttp://www.smithsonianmag.com/arts-culture/Teller-Reveals-His-Secrets.html‘
  3. 3. IT’S BIGGER THANYOU THINKInstagram photo by @connorrejay
  4. 4. World population in 2013Mobile devices in 2013>7billionhttp://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
  5. 5. Billion users on FacebookNearly 15% of the world>1http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/
  6. 6. Million mobileFacebook users680http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/
  7. 7. Atlantic Canadian Social Mediause by age grouphttp://www.mediabadger.com/2013/01/social-media-use-in-atlantic-canada-report-5/
  8. 8. Gender differenceshttp://www.mediabadger.com/2013/01/social-media-use-in-atlantic-canada-report-5/
  9. 9. YOUR OWNEDMEDIA HOMEInstagram photo by @jillclow
  10. 10. http://bishopscellar.ca
  11. 11. MOBILEInstagram photo by @ramblingamazon
  12. 12. SEARCHInstagram photo by @ellenandrews
  13. 13. FACEBOOKInstagram photo by @kgetson
  14. 14. TWITTERInstagram photo by @itsklsyyy
  15. 15. INSTAGRAMInstagram photo by @jaclyngallant
  16. 16. EMAILInstagram photo by @hannahthompson01
  17. 17. 5 TAKEAWAYSInstagram photo by @mimmiea
  18. 18. 1. Your website is your home base and the only placeon the web that you control completely. Use it.2. Optimize for mobile. Put hours, location, contactinfo & HTML menu prominently on your site.3. Claim your Google Local listing and includeimportant keywords on your site to be found.4. Engage with your fans and dissenters via Twitter,Facebook, Instagram, Yelp, etc. Be real.5. Email marketing is a very powerful tool. Exploit it.
  19. 19. @brightwhite | jeff@kulapartners.com | http://slideshare.com/brightwhiteThank you.

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