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BRAND   DRIVEN


 COMMUNITIES
           NickWestergaard.com
               @NickWestergaard
What am I
passionate about?
BRANDING   SOCIAL MEDIA
BRAND DRIVEN
1,500
500 billion
BRANDING   SOCIAL MEDIA
BRAND
                     DRIVEN
                     COMMUNITY




SOCIAL           TRADITIONAL
MEDIA    BRAND      MEDIA
BRAND
DRIVEN
COMMUNITIES
photo via Fran Simo / Flickr
photo via feastoffun.com / Flickr
6 TRAITS
MOTIVATED
                               BY MASLOW




photo via jeffeaton / Flickr
photo via Kilgub / Flickr
SOCIAL
GATHER
                                  OFFLINE




photo via Wajimacallit / Flickr
HELP EACH
   OTHER




photo via Jonathan Cohen / Flickr
photo via C! / Flickr
COMMUNITY
  VALUE
ACCESSIBLE CONVERSATIONS




BRANDING      SOCIAL MEDIA
BRANDING
“THE REALITY OF THE NEW MEDIA WORLD ...
...is that if your brand does   ... it can become irrelevant.
not have a belief, if it does     It can be ignored, or even
not have a soul and does            become a focal point for
not correctly architect its                online contempt.”
messages everywhere it
touches consumers ...                            – Lee Clow
BRAND DNA

- Who you are
- What you say
- What you stand for
CASE STUDY
CREATION STORY
CREED
ICONS
RITUALS
PAGANS
SACRED WORDS
LEADER
NEED THESE ELEMENTS
 PACKAGED UP


    SOCIAL
    MEDIA
HOW WE DELIVER THE MESSAGE?
SOCIAL
MEDIA
COMMUNITY
                                   BUILDING




photo via Pat Scullion / Flickr
YOUR
WEBSITE




          photo via JimmyWayne / Flickr
photo via xcode / Flickr
SHARE &
ENGAGE




          photo via furiousgeorge81 / Flickr
photo via chaztoo / flickr
WHAT ARE PEOPLE TWEETING?
Pointless Babble
Conversational
Pass-Along Value
Self-Promotion
News
Spam                         4% 4%
                        6%

                   9%
                                     40%




                        38%




                                           Source: Pear Analytics
photo via wili_hybrid / Flickr
12:1

photo via bengrey / Flickr
photo via lumierefl / Flickr
GO VIRAL



           OVER A
           MILLION
            VIEWS
photo via nan The Suss-Man (Mike) / Flickr
Groups
RE-CAP
BRANDING   SOCIAL MEDIA
{
               Creation story
               Creed
               Icons
BRANDING       Rituals
               Pagans
               Sacred words
               Leader
SOCIAL MEDIA


WEBSITE / BLOG
BRAND-DRIVEN COMMUNITY




SOCIAL               TRADITIONAL
MEDIA     BRAND         MEDIA
CLOSING
EVERYONE’S A MARKETER




                photo via Wayne Large / Flickr
BRAND BUILDERS
EARLY ADOPTERS

                      MAJORITY
                     (early & late)
  EARLY
 ADOPTERS

                                                   LAGGARDS
          S
     ATOR
INNOV




                Rogers Innovation Adoption Curve
SOCIAL SKILLS




photo via Ricky Justus / Flickr
THANK
     YOU


NickWestergaard.com
   @NickWestergaard

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