New seminar, May 2. Using Agile methods combined with a stage-and-gate process for managing technology development projects (platforms, new technologies, scientific discovery). See how the gating process can be enhanced -- faster validations, more productive work. Also how to select the best technology projects to do; includes technology roadmapping.

1. MaximizingProfitsfromYourTechnologyDevelopments
- ImprovetheVALUEofyourtechnologydevelopmentandresearchpipeline
- LearnaboutaprovenandEFFECTIVEPROCESSformanagingtechnologydevelopments,platforms
andfundamentalresearchprojects-ideathroughtoimplementation
- GetVALIDATIONoftheIMPACTofyourtechnologyprojectresults-earlierandfaster
- Pickbetterprojects-improvethePRIORITIZATIONoftechnologydevelopments
- DealwithRISKandAMBIGUITYinprojectselectionandprojectmanagement
- LEVERAGEyourtechnologyprojectsresults-fullimplementationinthebusiness
- DevelopTECHNOLOGYROADMAPStogivebetterdirectiontoyourbusiness’technologydevelopment
spending
Thebestfirmsnowhavenewmethodsforselectingand
managingtheirtechnologydevelopmentprojects.Doyou?
InteractiveSeminarwith
ProfessorRobertG.Cooper
Dr.RobertG.Cooperisoneoftheworld’s
leadingauthoritiesinthefieldofinnovation,
technologyandnewproductdevelopment.
May2,2017
Zurich

2. THEISSUES
Developmentsthatbuildcapabilities–newtechnologyplatforms,newtechnologies,andfundamentalresearch–laythe
seedsforafamilyofwinningnewproducts,oramuchimprovedmanufacturingprocess.Theseareyour"tomorrowpro-
jects"andpotentialgame-changersthatgiveyourbusinesssustainablecompetitiveadvantage.Theprojectsareuncer-
tainandhighrisk,butthepay-offscanbeenormous.
Toooften,theresultsaredisappointing:Projectstaketoolong,costtoomuch,andfailtodelivermuchofvalue.These
projectsmustbemanaged,butnotintheusualway:Muchdamageisdonebyapplyingtraditionalmanagementtech-
niquestothesenon-traditional,lessdefinedanhigherriskprojects!Topperformingbusinessesininnovationrecognize
thattechnologydevelopment,scienceprojects,andtechnologyplatformsmustbeselectedandmanageddifferently-
seehow.
Thisseminarshowsyouhowto...
-Define,screenandselecttechnologydevelopment,scienceandplatformprojects
-Determinethevalueoftheseprojects,inspiteoftheirambiguity,uncertaintiesandrisks
-Managetheseprojectsprofessionallywithaspecialstage-and-gatesystem-onethatbalances
disciplinewithcreativity,experimentationandflexibility:Stage-GateTD
-BuildinsomeofthenewerAgilemethodsfromthesoftwareworldtogetbetterresults-faster
results,confirmedresults,andevenhighermoraleofteammembers
-Achieveearliervalidationofthevalueofthesetechnologydevelopmentprojectsthroughiterative
orspiraldevelopmentmethods
-Developtechnologyroadmapstohelpmapoutyourtechnologystrategyanddefinetheright
technologyprojectstodo
THESEMINARLEADER
Dr.RobertG.Cooperisoneofthemostinfluentialinnovationthoughtleadersinthebusiness
worldtoday.Hepioneeredtheoriginalresearchthatledtomanygroundbreakingdiscoveries
includingtheStage-Gate®Idea-to-Launchprocess.Hehaspublishedmorethan120academic
articlesandsevenbooks,includingthebestselling‘WinningatNewProducts”.
CooperisPresidentoftheProductDevelopmentInstituteInc.,ISBMDistinguishedResearch
FellowatPennsylvaniaStateUniversity’sSmealCollegeofBusinessAdministration,USA,and
ProfessorEmeritus,DeGrooteSchoolofBusiness,McMasterUniversity,Hamilton,Ontario,
Canada.
ManycompaniesinNorthAmerica,Europe,andAsiahaveintroducedhismethods,
e.g.3M,BASF,BSH,Carlsberg,Caterpillar,D.Swarovski,DuPont,ExxonChemicals,Henkel,Hewlett
Packard,KraftFoods,Microsoft,Lego,VoithPaper,Pfizer,Procter&Gamble,Siemens,VISAandmanyothers.
Cooper’sseminarsregularlyreceivetopratings:“Inspiring,profound,captivating,practicalandeffective!”
THEPARTICIPANTS
R&DandEngineeringDirectors,ChiefTechnologyOfficers,SeniorManagementinTechnology&BusinessStrategy,Cor-
porate(Central)R&DManagers
THESEMINAR
Anintensivewhole-dayseminaronhowtomanagetechnologydevelopments,platformsandfunda-
mentalresearchprojectseffectively:
-interactive,includinglotsofquestion-and-answeranddiscussionopportunities
-numerouscasestudies,illustrations,andexamplesfromothercompanies
-templates,guidelinesandchecklists
Dr.RobertG.Cooper

3. MANAGINGTECHNOLOGYDEVELOPMENTS
Tuesday,May2,2017
10:00 RegistrationandCoffee
10:15 IntroductionsandGettingontheSamePage:KeyDefinitions
Technologyandplatformdevelopmentprojectsarethefoundationfornewproductsandthusarevitaltothe
prosperityofthemoderncorporation.Butthesecapability-andknowledge-buildprojectsareoftenmismana-
ged–companiesemploythewrongprocess,andapplyinappropriatefinancialcriteriaforprojectselection.
Thisintroductorysessionshowswhytraditionaldevelopmentmodels,processesandmethodssimplydon’t
workforthesehighriskandbolderplatformandtechnologydevelopmentprojectsandidentifiesthechallen-
gesfacedintechnologyandplatformdevelopments.
11:15 NetworkingBreak
11:30 TheTD-ProcessStage-Gate®System–IdeatoImplementationintheBusiness
Howdoyoumanage,runandexecuteyourtechnologyandplatformdevelopmentprojectsinyourcompany?
Justbecausetheyaredifferentfromtraditionalnewproductorprocessimprovementprojectsdoesnotmean
thatthereisnoappropriatesystemformanagingthem.Quitetheopposite!Leadingcompanies,withalong
historyofsuccessfulplatformandtechnologydevelopment,haveimplementedCooper’sStage-Gateprocess
–butit’sanewanddifferentsystem:“Stage-Gate-TD”.Butgetthedetailsofthisuniqueprocessdesignedto
drivethesehighriskandoftenill-definedprojectsfromideathroughtocommercialreality.
12:45 NetworkingLunch
13:45 BuildingAgile-MethodsintoStage-Gate-TD
ConceptsandmethodsofAgiledevelopment,widelyusedinthesoftwareworld,arenowappliedtotechnology
developmentprojects.Agileisintheoryidealfortechnologydevelopments:Agilepromotesexperimentation,
iterations,andcontinuousvalidationsofresultsandprojectvalue;itisalsovaluableforhighlyambiguousand
uncertainprojects,whereplanningisdifficult.AtechnologydevelopmentprojectisverydifferentthanIT
developments,however.HowAgilecanbesuccessfullyintegratedintoStage-Gate-TDisexplored–usingAgile
toolssuchastime-boxedsprints,dailyscrums,backlogs,burndowncharts,anddedicateddevelopment
teams.TheimportantadjustmentsandmodificationsthatmustbemadetointegrateAgilewithStyle-Gate-
TDtogetbestresultsarealsooutlined.
15:30 NetworkingBreak
15:45 PickingtheWinners:EffectiveTechnologyDevelopmentProjectSelection
Makingtheresourcecommitmentdecisionsfortechnologyandplatformdevelopments,especiallyintheearly
stages,isproblematicformanycompanies.Clearly,traditionaltools,suchasfinancialanalysis,NPVandprofit
criteria,arenottoousefulhere.Intheseprojectswithmuchundefined,thelevelofuncertaintyissogreatthat
numericalestimatesofexpectedsales,costs,investmentandprofitsarelikelytobegrosslyinerror.Indeed
thereisevidencethatbusinessesthatrelystrictlyonfinancialtoolsandcriteriatoselecttheseprojectsend
upwiththelowestvaluedevelopmentportfolios.Cooperidentifiesthebestevaluationtechniquesand
methodsthatyieldthemostrobustdevelopmentportfolios.Theseincludescorecardmethods,realoptions
andtheproductivityindextools.
17:30 NetworkingBreak
17:45 StrategicTechnologyRoadmapping
Aroadmapismanagement’sviewofhowitgetstowhereitwantstobe.Productroadmapsarecommonin
industry,butnotsofortechnologyroadmaps.Theyinvolvemappingoutwhattechnologydevelopmentsthe
businessplanstoundertakeoverthenext4-7years,andarestronglydependentontheproductroadmap.But
otherfactorsmustbeconsideredaswell.Cooperoutlinesaprovenapproachtotechnologyroadmappingin
thissection,beginningwiththeidentificationofroadmapcandidatesthroughtoselectingandprioritizing
theseprobableprojectsyearsintothefuture.
18:30 WrapUp,NextSteps,QuestionandAnswerPeriod
18:45 EndofSeminar
PLEASENOTE
THESEMINARWILLBEHELDINENGLISH

4. ORGANIZER
fiveisinnovationconsulting
AsleadingEuropeanexpertsforinnovationand
growth,wesupportourcustomersin
•findingtherightsearchfieldsforinnovation,
•generatinggreatideasfornewproducts,services
andbusinesses,
•improvingtheirinnovationsystemthrough
state-of-theartStage-Gate®principlesand
portfoliomanagement,
•leveragingtheirinnovationprojectswithVoice-of-
Customerresearch,marketintelligence,business
casedevelopmentandprojectmanagement.
•developingandstrengtheningtheirinnovation
culture
don`twait-innovate.
www.five-is.com
TOPRATEDSEMINAR
Thiseventwasveryimportantforourcompanyaswell
asformepersonally.Cooper’sbestpracticeadvice
helpsustremendouslytofurtherimproveourinnova-
tionmanagementandinnovationcontrolling.The
seminaristhebestIcouldpossiblyrecommend!
Dr.JensWieboldt,DirectorR&D,PolymerLatexGmbH
BobCooper’sseminarwasanextremelyvaluableexpe-
rience!Mostofthesuccessfactorshavebeenknown
beforeandsomeofthepresentedmethodstoo.Butthe
wayinwhichCooperaddressesthecoreissuesledtoa
significantlyhigherlearningeffectthaninmostother
seminars.
Dr.StefanHierl,inhisroleasHeadofCorporateInnovationManagement,Schaeffler
KG(currently:ProfessoratTechnicalUniversityofAppliedSciences,Regensburg)
BobCooperisanexcellentspeakerandteacher.The
seminarwasexcitingandinspiringaswellaspragmatic
andgoal-oriented.Thecontenthasexactlymetour
needs,andwecanimmediatelyincorporateitintoour
company’sinnovationpractices.
Dipl.-Ing.UlrichBegemann,VicePresidentNewTechnologies,VoithGmbH
DATE
May2,2017from10:00to18:45
VENUE&ACCOMODATION
HotelJagdschlossKranichstein
KranichsteinerStrasse261,D-64289Darmstadt
phone+49(0)615113067532
fax+49(0)61511306799
e-mailmarion.goersch@bilfinger.com
Roomscanbereservedatspecialrates.Theseratesare
guaranteeduntilApril13,2017.Pleasementionthecode
“COOPERSEMINAR”.
PRICE
€1.100,--(excl.MwSt).
Thepriceincludestheseminardocumentation
binder,lunchandrefreshments.
Ifmorethanonepersonregistersfromthesame
companyweofferadiscountof10%forthe
secondandeveryadditionalattendee.
Early-BirdDiscount:forregistrationsuntilMarch
15,2017weofferadiscountof€50,-.
REGISTRATION
Pleaseusetheonlineregistrationformat
www.five-is.com/training/themen
e-mail:info@five-is.com
Afteryourregistrationyouwillreceiveaformalconfirmat-
ionandtheinvoice.Asthenumberofparticipantsis
limited,weconsiderapplicationsonafirstcomefirst
servedbasis.Incaseofasoldoutseminarwewillinform
youimmediately.
ForcancellationsuntilApril8,2017weshallchargean
administrationfeeof10%.Norefundswillbemadeforcan-
cellationsafterApril8,2017.Youarealwayswelcome
tosendacolleaguetotheseminarincaseyouareunable
tocome.