The document discusses how social media is erasing the boundaries between personal and professional lives, transforming users into 'ambient broadcasters' who share significant personal information. It also highlights the risks associated with this shift, including potential impacts on reputation, employment, and personal safety, while reminding individuals to apply common sense when sharing online. The overarching theme emphasizes that despite these changes, human behaviors online reflect those in offline interactions.

1. Social Media: blurring the boundariesKate CarruthersSocial Media Women – Sydney13 July 2010© Kate Carruthers 2010

2. PublicPrivateWe used to be able to separate thesePersonalBusiness13/07/2010www.katecarruthers.com | © Kate Carruthers 20102

3. Social mediais blurring the boundaries13/07/2010www.katecarruthers.com | © Kate Carruthers 20103

4. The digital revolution has changed the landscape13/07/2010www.katecarruthers.com | © Kate Carruthers 20104

5. But the landscape changes continually13/07/2010www.katecarruthers.com | © Kate Carruthers 20105

6. Web as a platformRich user experienceThe Intelligent WebHarnessing Collective IntelligenceData is the “Intel inside”Software above a single deviceEnd of the software release cycleLight weight programming modelsSource: Open Gardens Blog, April 2006http://www.opengardensblog.futuretext.com/archives/2006/04/tim_o_reillys_s.html13/07/2010www.katecarruthers.com | © Kate Carruthers 20106

7. Privacy was an aberrationPhoto of family (cc) from the Wisconsin Historical Society and republished here under a Creative Commons license. Some rights reserved.13/07/2010www.katecarruthers.com | © Kate Carruthers 20107

8. Privacy arose in a world where privacy was possibleSource: http://www.flickr.com/photos/annnna/2432224291/13/07/2010www.katecarruthers.com | © Kate Carruthers 20108

9. Now everyone is getting connected13/07/2010www.katecarruthers.com | © Kate Carruthers 20109

10. What are we doing?We’re turning into “ambient broadcasters who disclose a great deal of personal information in order to stay connected and take advantage of social, economic, and political opportunities.”Source: Mike Sachoff webpronews.com13/07/2010www.katecarruthers.com | © Kate Carruthers 201010

11. Why are we doing it?Build friendshipsFind and form communitiesSeek or share help and expertiseBuild reputationsFind out who is trustworthy and reputableDo business and make moneyFind jobsHave fun13/07/2010www.katecarruthers.com | © Kate Carruthers 201011

12. Put all of this web/tech aside for a moment … “What has been will be again, what has been done will be done again; there is nothing new under the sun. ”Source: Ecclesiastes 1:9-1413/07/2010www.katecarruthers.com | © Kate Carruthers 201012

13. No human behaviour happens online that does not already happen offline.13/07/2010www.katecarruthers.com | © Kate Carruthers 201013

14. What is different? Amplification effects of the webThe medium facilitates amplified responses13/07/2010www.katecarruthers.com | © Kate Carruthers 201014

15. Risks: #1 reputationSource: http://epguides.com/DesigningWomen/Source: People Tribe13/07/2010www.katecarruthers.com | © Kate Carruthers 201015

16. Risks: #2 jobSource: The AgeSource: bitchwantstea13/07/2010www.katecarruthers.com | © Kate Carruthers 201016

17. 13/07/2010www.katecarruthers.com | © Kate Carruthers 201017Risks: #3 personal safety“A 16-YEAR-OLD British boy who fatally stabbed a former friend after they traded insults on Facebook was jailed for at least 14 years overnight.”Source: Courier Mail, 23 June 2010

18. MitigationUse commonsense – if you wouldn’t disclose offline why do it online?Trust your gutAsk your friendsIt’s just like the ‘real world’ so look for patternsAccept the changed landscape & plan accordingly13/07/2010www.katecarruthers.com | © Kate Carruthers 201018

19. Here’s a nice group we prepared earlier …Source: Social Media Women13/07/2010www.katecarruthers.com | © Kate Carruthers 201019

20. 13/07/2010www.katecarruthers.com | © Kate Carruthers 201020Slides available on Slidesharewww.slideshare.net/carruthk© Kate Carruthers 2010